Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Toilet Care in Taiwan
Toilet care in Taiwan showed continued growth in both retail volume and current value terms in 2024, because Taiwan saw very high humidity in the spring and summer seasons, which led local consumers to be more concerned about hygiene in their households. Keeping the bathroom and toilet clean and dry ... Read More
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Toilet Care in North Macedonia
Toilet care in North Macedonia saw retail volume sales rebound in 2024 following a contraction the previous year. The return to growth was mainly driven by improvements in consumer confidence and purchasing power as the recent surge in inflation receded and economic activity picked up. Demand was fu ... Read More
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Home Care in Myanmar
Home care in Myanmar experienced slower retail volume and value sales growth in 2024. This deceleration is primarily attributed to the continuing internal conflict and macroeconomic instability, which have led to further retail price increases across all home care categories. These challenging circu ... Read More
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Polishes in Uzbekistan
Polishes in Uzbekistan saw a downturn in 2024, with both volume and value sales slowing and volume sales remaining only marginally positive. This scenario can largely be attributed to the fact that polishes are not considered essential goods, with many consumers opting instead for multifunctional cl ... Read More
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Home Care in Laos
Home care in Laos in 2024 experienced robust growth driven by heightened hygiene awareness, rapid urbanisation, expansion of modern housing, and increased retail penetration. However, persistent high inflation and currency depreciation posed challenges, impacting consumer spending and prompting a sh ... Read More
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Toilet Care in Guatemala
In 2024, the price of toilet care products in Guatemala experienced a decline, marking a shift from the significant price increases observed in recent years. This reversal can be attributed to the stabilisation of raw material and ingredient costs, which had previously driven up prices. As cost pres ... Read More
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Surface Care in Guatemala
In Guatemala in 2024, surface care product prices saw a modest increase compared to previous years. This trend was influenced significantly by the stabilisation of raw material and ingredient costs, which contributed to the normalisation of pricing across the category. Interestingly, while some prod ... Read More
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Surface Care in Georgia
Surface care in Georgia saw steady growth in volume sales in 2024, supported by the country’s economic growth and the continuous development of modern retail channels. The expansion of organised store-based retail outlets has made surface care products more accessible to a broader consumer base, con ... Read More
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Bleach in Georgia
Bleach in Georgia continued to hold its familiar place in many Georgian households in 2024, largely thanks to its affordability and strong appeal to cost-conscious consumers. Bleach’s low price makes it an attractive option for those seeking effective cleaning solutions without straining their budge ... Read More
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Toilet Care in Georgia
In 2024, the toilet care market in Georgia experienced moderate volume growth, with toilet liquids/foam emerging as the fastest-growing segment. This growth was driven by the segment’s broad product range and lower unit prices compared to other toilet care subcategories, making its products attracti ... Read More
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Surface Care in Japan
In 2024, surface care in Japan experienced marginal retail current value growth, despite consumers spending more time outside the home, mainly driven by rising prices, along with the premiumisation of products. The value growth of surface care largely depended on the enhancement of product functions ... Read More
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Toilet Care in Japan
In 2024, toilet care in Japan witnessed growth in both retail volume and current value terms, as consumers looked for convenient, effective products due to spending more time outside the home, and was despite rising prices. Leading brands began to pass on rising costs to consumers, a phenomenon illu ... Read More
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Surface Care in the Philippines
Surface care in the Philippines saw low growth rates in both retail volume and current value terms in 2024. The pandemic raised public awareness regarding the significance of hygiene and sanitisation, and even though the pandemic is now over, sales of surface care products have continued to rise. Ma ... Read More
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Surface Care in Uzbekistan
Market dynamics in Uzbekistan’s surface care category have been significantly shaped by external factors, with pricing and supply chain logistics having an impact in 2024. During the year surface care saw price increases ranging from 20% to 30%, largely driven by supply chain disruptions stemming fr ... Read More
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Toilet Care in Uzbekistan
The toilet care category in Uzbekistan exhibited robust growth in both market value and volume terms in 2024, continuing the positive trend of previous periods. Despite the diminishing impact of the COVID-19 pandemic, toilet care products remain highly demanded due to their essential role in everyda ... Read More
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Polishes in Ecuador
Value and volume sales were largely unchanged for polishes in Ecuador in 2024. A series of challenges adversely affected economic activity and dampened growth. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production, leading to frequen ... Read More
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Bleach in Kazakhstan
The bleach category in Kazakhstan recorded stable, moderate growth in volume sales terms in 2024, influenced by ongoing economic uncertainty in the country, which was largely driven by geopolitical shifts on the global stage. In such conditions, consumers are drawn to bleach as an inexpensive and re ... Read More
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Polishes in Japan
In 2024, polishes in Japan saw a declining trend in retail current value terms. However, the category displayed contrasting trends, with floor polish continuing to decline, while shoe polish experienced a slight increase, due to more activities outside the home, and the rise of high-priced products. ... Read More
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Surface Care in Finland
Multi-purpose cleaners are becoming increasingly popular in Finland as consumers look for convenient and versatile surface care solutions. Instead of purchasing multiple specialised products, many households prefer a single, multi-functional cleaner that can be used on various surfaces, making clean ... Read More
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Bleach in the Philippines
Even after an exceptional year of growth in 2023, bleach saw low retail volume growth in the Philippines in 2024, along with stronger retail current value growth. Many rural, low-income households continue to rely on bleach due to its affordability, whilst some lower-income urban consumers have also ... Read More
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Home Care in Lebanon
Home care saw volume sales decline in Lebanon in 2024. Demand remained under pressure from a contracting population due to a high rate of emigration, and the reluctance of cash-strapped consumers to spend on products that were seen as non-essential. Within the context of the socioeconomic crisis, th ... Read More
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Home Care in Finland
In 2024, home care in Finland experienced solid current value growth, albeit at a slower pace compared to the previous year. While price increases helped to fuel value growth, price hikes have moderated as inflation begins to subside. Consumers felt some financial relief providing a boost to confide ... Read More
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Home Care in the Philippines
Home care in the Philippines maintained growth in both retail volume and current value terms in 2024, although rates of increase were lower after a year of exceptional growth in 2023. However, all categories maintained growth, with no significant differences in growth rates. The industry witnessed a ... Read More
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Home Care in Uzbekistan
The home care market in Uzbekistan in 2024 exhibited a mix of resilience and adaptation in response to ongoing economic challenges. Although logistics and sourcing issues were largely resolved by the end of 2023, the introduction of updated customs tariffs for all imported goods shook the market. Th ... Read More
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Surface Care in Kazakhstan
The surface care category saw growth in volume terms in 2024, driven largely by the ongoing development of retail trade in Kazakhstan. The expansion of supermarkets is not limited to the country’s capital but is also evident across regional centres, creating more points of sale and increasing access ... Read More
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