Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Home Care in Austria
Home care in Austria recorded moderate single-digit current value sales growth, thanks in part to increases in average unit prices, across almost all categories in 2024. However volume sales remained stagnant or saw a decline. Increases were still primarily linked to further inflationary development ... Read More
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Wipes in South Africa
Wipes in South Africa continued to record strong current value growth in 2024, despite inflation at the beginning of the year pushing up unit prices, thereby placing pressure on consumers. As a result, individuals turned to cost-reducing opportunities. In health and beauty specialists, rewards progr ... Read More
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Wipes in the United Kingdom
During the pandemic, many consumers adopted wipes in the UK as a staple in their lives, with the product considered convenient while also contributing to a higher degree of hygiene, both in the home and on a personal level. Post-pandemic, many local consumers have continued to purchase wipes due to ... Read More
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Wipes in Algeria
Wipes in Algeria recorded another solid performance in current value terms in 2024, with total sales growing at a marginally faster pace than in 2023. This was partly the result of price hikes imposed to offset enduring inflationary pressures, however, as all categories saw volume growth rates slow ... Read More
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Wipes in Chile
Wipes in Chile recorded a second consecutive year of value sales decline in 2024, indicating a slowdown following double-digit growth at the height of the pandemic. This was primarily due to decreasing birth rates affecting baby wipes, the largest value category overall, and consumers abandoning mor ... Read More
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Wipes in Mexico
Wipes experienced significant retail current value growth in Mexico in recent years, and although a slowdown in the rate of increase was observed in 2024 compared with the previous three years, it remained dynamic. The strong growth trend has been influenced by changing consumer cleaning habits post ... Read More
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Wipes in South Korea
Retail current value sales of wipes saw only negligible growth in South Korea in 2024. However, performances differed widely across categories. Baby wipes remained the dominant category within wipes in 2024, but as South Korea’s birth rate has been on a declining trend, this category experienced a c ... Read More
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Wipes in Switzerland
Retail value sales of wipes increased in 2024, with growth supported by demand for convenient and skincare-aligned solutions. Facial cleansing wipes remained the largest and most dynamic category, with value sales rising notably. Swiss consumers increasingly value time-saving products that support h ... Read More
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Wipes in Croatia
Wipes in Croatia experienced a moderate increase in value sales during 2024. This growth is attributable to several factors, including heightened consumer awareness of hygiene practices, particularly following recent health concerns. The versatility of wipes, used for various purposes from personal ... Read More
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Wipes in Japan
In 2024, wipes showed a mixed performance in Japan, with the overall category seeing only low current value growth, while specific categories either thrived or declined. Cosmetic wipes remained the largest category within personal wipes in 2024. Within this, facial cleansing wipes experienced notabl ... Read More
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Wipes in India
Wipes experienced continued dynamic retail current value growth in India in 2024, driven by rising disposable incomes, urbanisation, and increasing awareness of hygiene. Wipes offer a convenient and mess-free way to maintain hygiene on-the-go, appealing to busy individuals and parents. Growing hygie ... Read More
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Wipes in China
Although the rate of increase was slower than seen the previous year, due to sluggish economic recovery post-pandemic, in 2024 wipes maintained retail current value growth in China. An increasing number of Chinese consumers understand the benefits of such products, and are also becoming more educate ... Read More
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Wipes in Australia
Value sales of wipes in Australia continued to rise in 2024, albeit more slowly than the previous four years as post-pandemic routines continued to normalise. Nevertheless, wipes has become a highly attractive category for new players to introduce more innovative options. One important aspect to con ... Read More
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Wipes in Turkey
Overall value sales of wipes experienced healthy growth in Turkey in 2024, however, volume sales across the different categories within wipes varied. Of the different styles of wipes covered in volume terms, starter kits/sweepers/sticks (dry electro-static), general purpose wipes, personal wipes, an ... Read More
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Wipes in Cameroon
Wipes are in strong demand by Cameroonians, with baby wipes increasingly used in place of toilet paper. Rising awareness of the dangers of using toilet paper on baby skin is expanding the consumer base for wipes. Cosmetic wipes are gaining appeal driven by the proliferation of makeup culture in Came ... Read More
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Wipes in Nigeria
Value sales of wipes in Nigeria recorded a double-digit increase in 2024, driven by rising inflation and foreign exchange instability, which led to price hikes. While this contributed to value sales growth, volume sales declined as consumers sought more affordable alternatives due to reduced purchas ... Read More
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Premiumisation Opportunities in Home Care Through Wellness and Self-Care
Reading this report, you will become better informed about what home care wellness products are in the market so far, the growing knowledge base in brain chemistry and hormones and practical applications, along with learnings from industries further ahead in the wellness trend.Lastly, we help map wh ... Read More
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Wipes in Kazakhstan
Wipes in Kazakhstan performed strongly in 2024, with growth in total current value sales picking up from 2023 and most categories expanding in volume terms. Because these items are less likely to be considered household essentials, this area of the local tissue and hygiene market was among the chief ... Read More
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Wipes in Morocco
Retail sales of wipes in Morocco increased by 7% in current value terms in 2024, reflecting consumers’ increasing appreciation of their convenience and hygiene benefits. While some categories, such as general-purpose wipes, face competition from pocket handkerchiefs and boxed facial tissues, others ... Read More
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Wipes in Uzbekistan
The rate of growth in retail current value sales of wipes slowed slightly but remained robust in 2024. However, this growth was from a very low base. The use of wipes has become an integral component of the daily routine for Uzbekistani consumers, a trend that gained momentum during the pandemic and ... Read More
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Wipes in Indonesia
Overall, wipes sales in Indonesia declined in 2024, influenced by the downturn in baby diaper sales, which accounted for the vast majority of sales in the category. Although baby wipes were also used for adult incontinence, the slower growth in adult incontinence sales further contributed to the sta ... Read More
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Wipes in Uruguay
Wipes registered both healthy current value and volume growth in Uruguay in 2024. One key factor that contributed to the positive performance was a significant drop in cross-border shopping into Argentina, due to the appreciation of the Argentine peso. There was also a significant decline in smuggli ... Read More
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Wipes in Serbia
Wipes registered healthy current value growth in Serbia in 2024, though volume growth was more muted, but still positive. Value sales were also boosted due to increased prices. Euromonitor International's Wipes in Serbia report offers a comprehensive guide to the size and shape of the market at a na ... Read More
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Wipes in Finland
Growth in wipes in Finland in 2024 continued to be driven by consumer demand for convenience, efficiency, and ease of use. Whether for home care or personal hygiene, wipes appeal to consumers looking to minimise effort and simplify cleaning routines. Their ready-to-use, disposable nature also makes ... Read More
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Wipes in Belgium
Retail value sales of wipes in Belgium saw an increase in 2024, although most categories recorded a decline in retail volume. General-purpose wipes, cosmetic wipes, facial cleansing wipes, and intimate wipes all experienced volume declines, primarily due to economic pressures that led consumers to d ... Read More
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