Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Household Cleaning and Personal Care Products in Japan: ISIC 2424
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Household Cleaning and Personal Care Products: ISIC 2424 market at a national level. It provides the latest retail sales ... Read More
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Household Cleaning and Personal Care Products in Turkey: ISIC 2424
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Household Cleaning and Personal Care Products: ISIC 2424 market at a national level. It provides the latest retail sales ... Read More
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Household Cleaning and Personal Care Products in France: ISIC 2424
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Household Cleaning and Personal Care Products: ISIC 2424 market at a national level. It provides the latest retail sales ... Read More
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Household Cleaning and Personal Care Products in Canada: ISIC 2424
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Household Cleaning and Personal Care Products: ISIC 2424 market at a national level. It provides the latest retail sales ... Read More
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Polishes in India
Polishes in India continues to post modest growth, sustained largely by its legacy position in home and personal care routines. However, changing consumer lifestyles are beginning to subtly alter category dynamics. One notable shift is the gradual decline in demand for traditional shoe polish, as ca ... Read More
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Surface Care in India
India’s surface care market remains characterised by low brand stickiness, largely owing to high functional overlap between products and the dominance of price-sensitive purchasing behaviour. With most offerings fulfilling similar basic needs such as disinfection, grease removal, and general cleanin ... Read More
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Toilet Care in India
Toilet care in India continues to grow at a steady pace, driven by rising hygiene awareness particularly in the post-pandemic context. However, consumer engagement with the category remains largely functional, with purchases still motivated by necessity rather than aspiration. Liquid and foam-based ... Read More
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Home Care in India
Home care in India continued to record steady growth in 2024, supported by a blend of premiumisation in urban markets and rising penetration in rural areas. Pricing stabilised compared to the post-pandemic inflationary period, yet consumer demand remained focused on convenience, effectiveness, and t ... Read More
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Top Five Trends in Home Care
This report examines five key trends reshaping home care: The urgent need for sustainable home care practices addressing water scarcity and microplastic pollution; The increasing market influence of private label and direct-to-consumer brands; The growing consumer demand for wellness-focused product ... Read More
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Wipes in Singapore
Wipes maintained healthy value sales in Singapore in 2024, with personal wipes being the best performing category. Functionality remains a critical driver in the mature category of wipes, particularly as consumers demand more efficient, multipurpose products that integrate easily into their busy lif ... Read More
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Wipes in Lithuania
Wipes in Lithuania faced a slowdown in value sales over 2024. Despite being a staple household item, the product area encountered hurdles stemming from factors such as a restricted and, in some instances, diminishing consumer base. Additionally, wipes, often considered non-essential commodities, wit ... Read More
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Wipes in Austria
Wipes reported modest value growth in 2024 even as the inflation rate fell in Austria. Baby wipes is the largest category within wipes with consumers valuing the convenience of these products as a quick and efficient solution to clean their baby’s skin. Moreover, wipes are a key part of the hygiene ... Read More
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Wipes in Estonia
Wipes recorded steady value growth in 2024 thanks to greater hygiene awareness, their convenience, and more product options. Estonians continue to use wipes for personal care, baby care, and quick cleaning tasks, especially with busy lifestyles and more travel. The habit of using wipes for hygiene, ... Read More
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Wipes in Ecuador
Despite a bleak economic picture, wipes registered healthy volume growth in Ecuador in 2024, though there was a marginal fall in constant value sales. The volume growth was driven by increased availability and also aggressive promotions. These promotions have also seen new consumers trying wipes for ... Read More
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Wipes in Latvia
The rate of growth in retail current value sales of wipes slowed in 2024, with personal wipes–particularly baby wipes and, to a lesser extent, general purpose wipes–accounting for the bulk of demand. Growth for baby wipes was limited by a declining birth rate amid elevated immigration, with growth i ... Read More
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Wipes in Brazil
Wipes in Brazil maintained solid double-digit retail current value growth in 2024. This increase can be attributed to several factors, including heightened consumer awareness of hygiene, and the incorporation of wipes into consumers’ daily routine following the COVID-19 pandemic. Personal wipes cont ... Read More
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Bleach in Germany
In 2024, bleach in Germany recorded low current value growth, while overall demand continued to decline, albeit by a slower rate compared to the previous year. This was mainly due to price-sensitive consumers turning to bleach as an affordable alternative to surface care. The average unit price of b ... Read More
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Toilet Care in Germany
Toilet care in Germany experienced some volume and value decline in Germany in 2024, mainly due to the maturity of the category. Despite the overall weak performance, rim liquids and toilet liquids/foam were more dynamic during the year as they remained popular with local consumers. In response, pla ... Read More
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Surface Care in Germany
Surface care in Germany recorded further current value growth in 2024, supported by rising unit prices as a result of new product development. Local consumers are increasingly attracted to innovative formulations and unique fragrances that enhance the cleaning experience and help differentiate produ ... Read More
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Polishes in Germany
Despite a further decline in demand, value sales of polishes Germany continued to rise in 2024, driven by increasing unit prices. Floor polish was the most dynamic performer, although this was due to it recording the highest unit price increase during the year, while volume sales declined by a faste ... Read More
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Home Care in Germany
Home care in Germany recorded significant current value growth in 2024, with retail volume sales rebounding following several years of decline. Home care in the local market continued to adapt to changing consumer needs and economic pressures. In 2024, price adjustments slowed in some categories as ... Read More
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Toilet Care in Austria
Despite persistent decline in volume sales, significant increases in average unit prices positively influenced current value sales of toilet care products in Austria in 2024. The increased production and sales costs over the review period had a substantial effect on the average unit price developmen ... Read More
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Surface Care in Austria
Surface care continued to record mid-single-digit current value sales growth in Austria in 2024, primarily driven by average unit price increases. The demand for cleanliness and hygiene remained at a high level, maintaining overall volume sales. However, increasingly busy lifestyles reduced the amou ... Read More
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Polishes in Austria
In Austria, polishes are primarily used on special occasions and for a few specific household items. The use of polishes for furniture and shoes has declined due to preferences for low-maintenance and casual items that do not require special care. Furthermore, general-purpose cleaners and wipes rega ... Read More
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Bleach in Austria
Bleach experienced a decline in demand and volume sales in Austria in 2024, which also adversely impacted current value sales. Despite overall price increases that mitigated the negative effects of consistently decreasing volume sales, these measures were insufficient to shift current value sales in ... Read More
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