Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Surface Care in the Philippines
Surface care in the Philippines saw low growth rates in both retail volume and current value terms in 2024. The pandemic raised public awareness regarding the significance of hygiene and sanitisation, and even though the pandemic is now over, sales of surface care products have continued to rise. Ma ... Read More
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Toilet Care in Japan
In 2024, toilet care in Japan witnessed growth in both retail volume and current value terms, as consumers looked for convenient, effective products due to spending more time outside the home, and was despite rising prices. Leading brands began to pass on rising costs to consumers, a phenomenon illu ... Read More
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Bleach in Georgia
Bleach in Georgia continued to hold its familiar place in many Georgian households in 2024, largely thanks to its affordability and strong appeal to cost-conscious consumers. Bleach’s low price makes it an attractive option for those seeking effective cleaning solutions without straining their budge ... Read More
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Surface Care in Georgia
Surface care in Georgia saw steady growth in volume sales in 2024, supported by the country’s economic growth and the continuous development of modern retail channels. The expansion of organised store-based retail outlets has made surface care products more accessible to a broader consumer base, con ... Read More
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Toilet Care in Guatemala
In 2024, the price of toilet care products in Guatemala experienced a decline, marking a shift from the significant price increases observed in recent years. This reversal can be attributed to the stabilisation of raw material and ingredient costs, which had previously driven up prices. As cost pres ... Read More
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Surface Care in Uzbekistan
Market dynamics in Uzbekistan’s surface care category have been significantly shaped by external factors, with pricing and supply chain logistics having an impact in 2024. During the year surface care saw price increases ranging from 20% to 30%, largely driven by supply chain disruptions stemming fr ... Read More
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Surface Care in Japan
In 2024, surface care in Japan experienced marginal retail current value growth, despite consumers spending more time outside the home, mainly driven by rising prices, along with the premiumisation of products. The value growth of surface care largely depended on the enhancement of product functions ... Read More
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Polishes in Georgia
In 2024, the sales of polishes in Georgia benefited significantly from the rising consumer awareness regarding home care products and the active expansion of the country’s retail sector. This growth is reflected in both the volume and value sales of imported polishes, which continue to increase stea ... Read More
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Bleach in Kazakhstan
The bleach category in Kazakhstan recorded stable, moderate growth in volume sales terms in 2024, influenced by ongoing economic uncertainty in the country, which was largely driven by geopolitical shifts on the global stage. In such conditions, consumers are drawn to bleach as an inexpensive and re ... Read More
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Home Care in Ecuador
The picture was bleak for home care in Ecuador in 2024, with marginal current value growth and a slight fall in volume sales. Ecuador encountered a series of challenges in 2024. Notably, in early 2024, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose ni ... Read More
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Home Care in Finland
In 2024, home care in Finland experienced solid current value growth, albeit at a slower pace compared to the previous year. While price increases helped to fuel value growth, price hikes have moderated as inflation begins to subside. Consumers felt some financial relief providing a boost to confide ... Read More
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Home Care in Tanzania
Home care in Tanzania saw demand rise in 2024, fuelled by robust trends: an expanding middle class, urbanisation, population growth and greater awareness of products and their uses and benefits for hygiene and cleanliness. Nonetheless, inflationary pressures and price rises saw many consumers choose ... Read More
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Toilet Care in the Philippines
Toilet care in the Philippines saw retail volume and current value growth in 2024. Toilet liquids/foam remained the dominant category, and it also saw the strongest growth rates, due to the frequent exposure of such products on television, as well as their accessible prices, and their well-establish ... Read More
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Surface Care in Finland
Multi-purpose cleaners are becoming increasingly popular in Finland as consumers look for convenient and versatile surface care solutions. Instead of purchasing multiple specialised products, many households prefer a single, multi-functional cleaner that can be used on various surfaces, making clean ... Read More
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Home Care in Uzbekistan
The home care market in Uzbekistan in 2024 exhibited a mix of resilience and adaptation in response to ongoing economic challenges. Although logistics and sourcing issues were largely resolved by the end of 2023, the introduction of updated customs tariffs for all imported goods shook the market. Th ... Read More
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Home Care in the Philippines
Home care in the Philippines maintained growth in both retail volume and current value terms in 2024, although rates of increase were lower after a year of exceptional growth in 2023. However, all categories maintained growth, with no significant differences in growth rates. The industry witnessed a ... Read More
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Home Care in Kazakhstan
Kazakhstan’s home care market was impacted by economic instability in 2024, prompting local consumers to adjust their spending habits. Many are prioritising products that offer the best balance between price and quality, while others are opting for cheaper brands to manage household budgets more eff ... Read More
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Toilet Care in Ecuador
Value sales continued to be low for toilet care in Ecuador in 2024, and with volume sales falling. Consumers generally perceive toilet care as an unnecessary expenditure and feel that basic cleaning products are adequate for maintaining toilet hygiene. Moreover, the prevailing economic challenges in ... Read More
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Bleach in the Philippines
Even after an exceptional year of growth in 2023, bleach saw low retail volume growth in the Philippines in 2024, along with stronger retail current value growth. Many rural, low-income households continue to rely on bleach due to its affordability, whilst some lower-income urban consumers have also ... Read More
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Polishes in Finland
Despite the price stabilisation witnessed in 2024, Finnish consumers remained cautious with spending on non-essential home care products, leading to a continued decline in polish usage. The shift towards low-maintenance materials in furniture and flooring has reduced the need for traditional polishe ... Read More
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Polishes in Japan
In 2024, polishes in Japan saw a declining trend in retail current value terms. However, the category displayed contrasting trends, with floor polish continuing to decline, while shoe polish experienced a slight increase, due to more activities outside the home, and the rise of high-priced products. ... Read More
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Surface Care in Kazakhstan
The surface care category saw growth in volume terms in 2024, driven largely by the ongoing development of retail trade in Kazakhstan. The expansion of supermarkets is not limited to the country’s capital but is also evident across regional centres, creating more points of sale and increasing access ... Read More
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Home Care in Georgia
In 2024, the home care market in Georgia was shaped by steady economic growth and a relatively stable exchange rate, both of which helped to stimulate volume sales. While the presence of immigrants from Russia, Ukraine and Belarus had previously influenced market dynamics, their impact has diminishe ... Read More
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Home Care in Qatar
Public investment, new infrastructure projects and growth in tourism all helped fuel economic growth in Qatar in 2024, with this boosting sales of home care. Sales also benefited from population growth, urbanisation and an increased focus on home hygiene. Qatar continues to support local manufacture ... Read More
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Home Care in Lebanon
Home care saw volume sales decline in Lebanon in 2024. Demand remained under pressure from a contracting population due to a high rate of emigration, and the reluctance of cash-strapped consumers to spend on products that were seen as non-essential. Within the context of the socioeconomic crisis, th ... Read More
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