Category: General House & Home
General House & Home market research reports by Euromonitor International
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Away-From-Home Tissue and Hygiene in Pakistan
Away-from-home tissue continued to post fast AFH volume and current value growth in 2024. Towards the end of the review period, the performance of AFH tissue was boosted by a rise in tourism flows and the reopening of offices, hotels and educational institutions in the post-Coronavirus (COVID-19) pe ... Read More
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Away-From-Home Tissue and Hygiene in Sweden
Away-from-home tissue saw moderate growth in value and volume terms in 2024. Nonetheless, the challenging economic climate dampened growth rates as many businesses and public institutions faced cost concerns. However, manufacturers like Essity were still able to benefit from heightened awareness and ... Read More
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Wipes in Poland
Wipes in Poland saw a modest increase in retail current value sales in 2024, following double-digit growth in 2022 and 2023. Strong price increases drove these high levels of growth; retail current value growth stabilised as price rises slowed in the final year of the review period. Nonetheless, dem ... Read More
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Wipes in Slovakia
Wipes in Slovakia continued to grow in 2024, supported by their affordability, effectiveness, and convenience. Consumers increasingly valued these products for their ability to save time and deliver immediate results, whether for cleaning or personal care purposes. During a period of economic cautio ... Read More
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Wipes in Pakistan
Retail volume and current value sales of wipes in Pakistan increased strongly in 2024, albeit from a very low base. Nonetheless, steady rises in demand remained visible across key categories like baby wipes and facial cleansing wipes. Retail current value sales remained flat across categories. Facia ... Read More
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Away-From-Home Tissue and Hygiene in Poland
Both away-from-home tissue and hygiene in Poland continued to post strong volume and current value growth in 2024. The higher demand from horeca boosted the performance of away-from-home (AFH) tissue in the country. Horeca’s strong recovery after years of pandemic-related constraints led to higher A ... Read More
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Wipes in Portugal
Following a two-year period of significant current value growth, driven by inflation and substantial price increases, wipes experienced a slowdown in Portugal in 2024. Personal wipes dominate sales, with private label products gaining prominence as consumers seek more affordable options. Meanwhile, ... Read More
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Retail Tissue in Slovakia
Retail tissue in Slovakia saw steady value growth in 2024, driven by consumers balancing cost considerations with quality expectations. Price sensitivity led many consumers to switch to private label products or take advantage of frequent discounts. However, demand for higher-quality retail tissue r ... Read More
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Retail Tissue in Sweden
Retail tissue saw steady growth in volume terms and moderate growth in current value terms in 2024. Value growth was driven in part by unit price increases that were supported by premiumisation and sustainability innovations. For example, 2024 saw the relaunch of the Kleenex facial tissues brand in ... Read More
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Tissue and Hygiene in Poland
Tissue and hygiene in Poland continued to register strong, if slower than in 2023, retail and away-from-home (AFH) volume and current value growth in 2024. The industry performance was shaped significantly by economic challenges, including still high inflation and adjustments in VAT (value-added tax ... Read More
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Away-From-Home Tissue and Hygiene in Portugal
Away-from-home (AFH) tissue and hygiene registered healthy growth in current value terms in Portugal in 2024, having benefitted from the continued recovery of the tourism industry. Hotels and other types of accommodation have seen further increases in occupancy rates, following an exceptional 2023. ... Read More
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Tissue and Hygiene in Sweden
Tissue and hygiene saw flat growth in current value terms in 2024, although performances varied significantly across the different categories. Three main factors shaped the performance of tissue and hygiene in 2024. First was population growth and the ongoing ageing of the population coupled with an ... Read More
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Tissue and Hygiene in Portugal
The Portuguese market for tissue and hygiene products experienced positive growth in current value terms in 2024, albeit at a slower pace than in the previous two years. This was still largely driven by elevated prices, although the country saw a general decline in the rate of inflation, which avera ... Read More
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Away-From-Home Tissue and Hygiene in Slovakia
Value sales of away-from-home tissue saw moderate growth in 2024, largely driven by rising product prices and increasing corporate investments in higher-quality, sustainable options. Businesses across various sectors sought eco-friendly tissue solutions, with recyclability and reduced environmental ... Read More
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Retail Tissue in Pakistan
Retail tissue in Pakistan recorded double-digit retail volume and current value growth in 2024. Toilet paper posted the highest retail volume sales, while boxed facial tissues registered the highest retail value sales and fastest retail volume and value growth. Retail tissue, such as toilet paper, f ... Read More
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Wipes in Sweden
Sales of wipes declined in current value terms in 2024, with many consumers having to exercise caution in their spending due to cost-of-living pressures. Due to prevailing economic uncertainty, many households cut back their spending on wipes and switched to more affordable cleaning and hygiene alte ... Read More
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Retail Tissue in Poland
Retail tissue in Poland recorded further strong retail volume and current value growth in 2024, albeit slower than in 2023. Products within retail tissue were still considered essentials, which continued to drive usage and growth at the end of the review period. High demand was driven by the everyda ... Read More
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Retail Tissue in Portugal
Having experienced significant price increases in recent years, the Portuguese retail tissue market saw a slowdown in current value growth in 2024, primarily due to a shift towards lower-cost brands and private label products. In response, established brands are investing in premiumisation strategie ... Read More
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Tissue and Hygiene in Thailand
2024 saw notable shifts in Thailand’s tissue and hygiene industry, reflecting broader consumer preferences for sustainability, premiumisation and convenience. As the global emphasis on eco-friendly and recycled goods gathers momentum, Thai consumers are increasingly seeking products that align with ... Read More
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Retail Tissue in Hungary
Supported by continuous price increases and growing consumer interest in newly launched and innovative products, retail tissue registered moderate current value sales growth in 2024. The largest category, toilet paper, saw rapid value sales growth despite already high sales. The increasing popularit ... Read More
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Wipes in Hungary
Current value sales performance of wipes in Hungary was affected by rising prices in 2024, as local consumers sought products that were low-cost, convenient, and highly effective. These attributes applied to wipes, whether for cleaning or personal purposes. This, while growth was still robust, it wa ... Read More
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Home Products Specialists in Taiwan
Home products specialists achieved positive value sales in Taiwan in 2024. In recent years, Taiwanese consumers have shown an increasing interest in home décor and interior styling, with social media playing a crucial role in driving certain products to trend status. Platforms like Meta’s Threads an ... Read More
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Home Products Specialists in New Zealand
Financial pressures continued to be the primary barrier to spending in New Zealand’s home product specialists over 2024. For the first time since the pandemic, annual inflation in 2024 sat within the country’s target band at 2.2%. Although consumer price inflation slowed there was still ongoing stic ... Read More
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Retail Tissue in Thailand
Value sales of retail tissue rose in Thailand 2024, reflecting the growing importance that Thai consumers place on hygiene, convenience and product quality. Toilet paper accounted for the largest proportion of current value sales in 2024, also outpacing overall retail tissue in terms of growth. This ... Read More
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Wipes in Georgia
Volume sales of wipes in Georgia experienced solid growth in 2024, driven by rising hygiene standards. Wet wipes provide a quick and easy cleaning solution, saving time and effort for those with busy lifestyles. The introduction of new options, including eco-friendly and biodegradable wipes, also at ... Read More
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