Category: General House & Home
General House & Home market research reports by Euromonitor International
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Tissue and Hygiene in Finland
Three main factors influenced the tissue and hygiene market in Finland in 2024. The first was demographic shifts, with population growth and an ageing society driving demand in key categories, including adult incontinence and away-from-home hygiene products. Secondly, innovation played a central rol ... Read More
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Tissue and Hygiene in Serbia
Tissue and hygiene registered modest current value and volume growth in 2024 in Serbia. While inflation eased, consumers continued to be price sensitive after several years of price hikes. In response, players offered frequent promotions and discounts to drive sales. Demographics also had an impact ... Read More
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Tissue and Hygiene in Uzbekistan
Growth in retail current value sales of tissue and hygiene slowed significantly in 2024 but continued to increase at a robust rate. As local consumers increasingly prioritised personal hygiene in their daily routines, especially in urban areas, products that offer ease of use and portability, such a ... Read More
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Retail Tissue in Bosnia and Herzegovina
The lingering effects of inflation and significant price increases continued to put pressure on local consumers in 2024, leading to volume stagnation in the retail tissue market. Budget-conscious shoppers largely turned to lower-priced brands, products on promotion and private label, or refrained fr ... Read More
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Home Products Specialists in Slovakia
In 2024, retail value sales in home product specialists increased by 1%. Slovak households demonstrated a reluctance to spend on non-essential items, resulting in a strong demand for price deals and discounts. Promotional activities and loyalty programs continued to attract consumers to stores; howe ... Read More
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Away-From-Home Tissue and Hygiene in Indonesia
Away-from-home (AFH) tissue and hygiene registered modest growth in current value terms in Indonesia in 2024. Key factors included a 25% growth in international tourism compared to 2023, particularly from ASEAN countries, Europe, and Korea. Local tourism also increased by up to 10–15% in 2024, accor ... Read More
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Tissue and Hygiene in Indonesia
In 2024, tissue and hygiene in Indonesia registered a decline in current value sales, mainly driven by a sharper decrease in nappies/diapers/pants. In general, slow growth factors arose from global economic issues that impacted supply chains, the cost of materials, and fluctuating exchange rates. Du ... Read More
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Wipes in Uruguay
Wipes registered both healthy current value and volume growth in Uruguay in 2024. One key factor that contributed to the positive performance was a significant drop in cross-border shopping into Argentina, due to the appreciation of the Argentine peso. There was also a significant decline in smuggli ... Read More
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Away-From-Home Tissue and Hygiene in Uruguay
Away-from hygiene registered modest current growth in Uruguay in 2024, though constant value sales were unchanged. AFH paper towels accounted for most value sales and also registered the highest current value and volume growth. Paper towels benefitted from the sharp reduction in cross-border shoppin ... Read More
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Wipes in Serbia
Wipes registered healthy current value growth in Serbia in 2024, though volume growth was more muted, but still positive. Value sales were also boosted due to increased prices. Euromonitor International's Wipes in Serbia report offers a comprehensive guide to the size and shape of the market at a na ... Read More
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Wipes in Bosnia and Herzegovina
The wipes category in Bosnia and Herzegovina saw growth in 2024, driven by the convenience trend and improved quality of life. Personal wipes also benefited from increased hygiene concerns, especially following the COVID-19 pandemic, whilst home care wipes benefited from the ongoing construction of ... Read More
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Home Products Specialists in South Korea
Despite seeing a slight decline in outlet numbers in 2024, home products specialists in South Korea experienced current value growth in this year, driven by increasing consumer interest in home improvement and lifestyle enhancement. Home improvement and gardening stores saw an uptick in sales, benef ... Read More
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Wipes in Indonesia
Overall, wipes sales in Indonesia declined in 2024, influenced by the downturn in baby diaper sales, which accounted for the vast majority of sales in the category. Although baby wipes were also used for adult incontinence, the slower growth in adult incontinence sales further contributed to the sta ... Read More
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Tissue and Hygiene in Panama
Sales of tissue and hygiene achieved positive growth in value terms in 2024 over the previous year. With an easing in inflation levels coupled with a more intense competitive environment, prices dropped. This meant less pressure on household budgets and enabled an increase in spending on tissue and ... Read More
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Wipes in Finland
Growth in wipes in Finland in 2024 continued to be driven by consumer demand for convenience, efficiency, and ease of use. Whether for home care or personal hygiene, wipes appeal to consumers looking to minimise effort and simplify cleaning routines. Their ready-to-use, disposable nature also makes ... Read More
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Home Products Specialists in Japan
Japan’s location at the intersection of several tectonic plates makes it highly susceptible to earthquakes, with some major seismic events occurring in cycles of hundreds of years. One such event is the anticipated Nankai Trough Earthquake, which could devastate the middle to southern Pacific coast, ... Read More
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Retail Tissue in Uzbekistan
The rate of growth in current value sales of retail tissue slowed significantly but remained robust in 2024. Toilet paper continues to dominate retail current value sales, with paper towels accounting for most of the remainder and paper tableware the most dynamic category. The latter category consis ... Read More
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Retail Tissue in Morocco
Sales of retail tissue in Morocco grew by 7% in current value terms in 2024, driven by an expanding consumer base and greater affordability. Per-capita consumption in Morocco remains relatively low, leaving significant room for growth, while the increasing availability of budget-friendly options has ... Read More
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Away-From-Home Tissue and Hygiene in Bosnia and Herzegovina
The recovery of the horeca industry, fuelled by the rebound of tourism, as well was increased public and business investment in away-from-home tissue and hygiene products, positively impacted value sales in 2024. Increased hygiene concerns, particularly during the COVID-19 pandemic and its aftermath ... Read More
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Tissue and Hygiene in Bosnia and Herzegovina
Value sales of tissue and hygiene in Bosnia and Herzegovina continued to benefit from the lingering effects of inflation in 2024, which translated into significant product price increases. Whilst inflation slowed in the year, disposable incomes remained chronically low, limiting consumers’ ability t ... Read More
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Tissue and Hygiene in Morocco
Retail sales of tissue and hygiene products in Morocco grew by 6% in current value terms in 2024, reaching MAD 7.85 billion. Following a period of skyrocketing inflation, which peaked at 10% in February 2023, driven by external shocks such as the war in Ukraine and elevated food prices, it eased to ... Read More
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Retail Tissue in Uruguay
It was a difficult year for retail tissue in Uruguay in 2024, with both constant value and volume sales falling. While there was a reduction in cross-border shopping into Uruguay, due to the appreciation of the Argentine peso, a glut of low-priced Brazilian toilet paper flooded the market, both in f ... Read More
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Away-From-Home Tissue and Hygiene in Morocco
The growing propensity to dine out, combined with a booming tourism industry, had a positive impact on the AFH (Away-from-Home) tissue channel in Morocco in 2024, with sales rising by 7% in current value terms. As life returned to normal post-pandemic and competition intensified, horeca operators re ... Read More
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Tissue and Hygiene in Kuwait
Tissue and hygiene in Kuwait continues to develop, supported by rising disposable incomes, increasing urbanisation rates, and growing awareness of hygiene and cleanliness. Consumers are prioritising convenience, premium-quality products, and sustainability, shaping the evolving landscape of the prod ... Read More
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Retail Tissue in Finland
Value sales growth in retail tissue in Finland in 2024 was primarily driven by unit price increases, supported by premiumisation and sustainability-focused innovations. Consumers are increasingly seeking higher-quality, eco-friendly tissue products, allowing manufacturers to introduce premium offeri ... Read More
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