Report cover image

Polishes in Morocco

Publisher Euromonitor International
Published Apr 03, 2026
Length 32 Pages
SKU # EP21076865

Description

Polishes in Morocco posted very modest growth of 1% in current value sales in 2025, with sales reaching MAD159 million. This growth is attributed to the overall low consumer interest in polishes compared to other home care products. The median disposable income per household in Morocco was MAD88,357 in 2025, indicating a slight increase in household income that could potentially influence consumer spending on non-essential items like polishes.

Euromonitor International's Polishes in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Polishes in Morocco
Euromonitor International
April 2026
List Of Contents And Tables
POLISHES IN MOROCCO
Key Data Insights
2025 Developments
Niche Market with Modest Growth Driven by Shoe Polish
Key Industry Trends
CHART 1 Key Industry Trends for Polishes
Industry Performance
Multifunctionality Drives Innovation and Consumer Preference
CHART 2 Apta Nutri+ Designed to Clean, Nourish, Shine, and Protect Multiple Surfaces
Niche Appeal of Metal and Furniture Polish
CHART 3 Value Sales of Polishes 2020-2030
CHART 4 Volume Sales of Polishes 2020-2030
CHART 5 Value Sales of Polishes by Category 2025
What's Next?
Modest Growth Driven by Shoe Polish Demand
Shoe Polish to Still Lead Sales by 2030
Multifunctionality Demand to Rise as Competition From Surface Care Increases
CHART 6 Forecast Sales of Polishes 2020-2030
CHART 7 Forecast Value Sales of Polishes by Category 2025-2030
Competitive Landscape
Ozden Limya Maintains Lead with Diverse Product Portfolio
CHART 8 Company Shares of Polishes 2025
CHART 9 Brand Shares of Polishes 2025
Channels
Small Local Grocers Dominate Due to Proximity and Credit Facilities
Discounters and Supermarkets Rise as New Players Intensify Competition
Retail E-Commerce Remains Minor, Failing to Capture Consumer Attention
CHART 10 Retail Channels for Polishes 2020-2025
Economic Context
CHART 11 Economic Context for Polishes
CHART 12 Real GDP Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Consumer Context for Polishes
CHART 15 Population 2020-2030
CHART 16 Consumer Expenditure 2020-2030
CHART 17 Population by Generation 2025
Country Reports Disclaimer
CHART 18 Key Industry Trends for Home Care
CHART 19 Ariel 3-In-1 Pods
CHART 20 Carrefour New Multi-Sruface Spray Bleach
CHART 21 Value Sales of Home Care 2020-2030
CHART 22 Volume Sales of Home Care 2020-2030
CHART 23 Value Sales of Home Care by Category 2025
CHART 24 Analyst Insight for Home Care
CHART 25 Forecast Sales of Home Care 2020-2030
CHART 26 Forecast Value Sales of Home Care by Category 2025-2030
CHART 27 Analyst Insight for Home Care
CHART 28 Company Shares of Home Care 2025
CHART 29 Brand Shares of Home Care 2025
CHART 30 Retail Channels for Home Care 2020-2025
CHART 31 Economic Context for Home Care
CHART 32 Real GDP Growth 2020-2030
CHART 33 Inflation 2020-2030
CHART 34 Consumer Context for Home Care
CHART 35 Population 2020-2030
CHART 36 Consumer Expenditure 2020-2030
CHART 37 Population by Generation 2025
HOME CARE IN MOROCCO
Executive Summary
Ongoing Urbanisation and Evolving Habits Drive Steady Growth in Home Care
Key Data Insights
Key Industry Trends
Industry Performance
Laundry Care Leads as It Adapts To Prevailing Consumer Needs
Competition Intensifies as Multifunctionality and Private Label Expand
What's Next?
Urbanisation and Income Growth Drive Demand for Convenient Solutions
Laundry Care Set to Retain Lead as Niche Categories Thrive
Multifunctionality and Private Label Products Are Shaping Future Progress
Competitive Landscape
Leading Companies Maintain Grip through Innovation and Promotions
Enosis Group Gains Market Share through Product Expansion
Channels
Small Local Grocers Dominates through Credit Facilities and Proximity
Expanding Retail Chains and Promotional Offers Drive Growth in Supermarkets
Retail E-Commerce Remains Limited, as Consumers Continue to Favour Proximity Stores
Economic Context
Consumer Context
Country Reports Disclaimer

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us