Category: Depilatories
Depilatories market research reports by Euromonitor International
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Estonia Depilatories
Estonia Depilatories In 2023, depilatories in Estonia recorded positive retail value growth, with retail volume sales rising in hair removers/bleaches and women’s razors and blades. This was an improvement compared to the review period, with the warm weather in 2023 driving higher sales, with a sign ... Read More
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Lithuania Depilatories
Lithuania Depilatories Depilatories in 2023 showcased positive retail value growth in Lithuania, with volume growth rising in all areas. Euromonitor International's Depilatories in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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Ecuador Depilatories
Ecuador Depilatories Reckitt Benckiser’s Veet remained the dominant leading brand in hair removers/bleaches in 2023, despite the brand’s volume sales declining significantly over the course of the year after recording an exceptional sales performance earlier in the performance, resulting in the bran ... Read More
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Latvia Depilatories
Latvia Depilatories The return of normal lifestyles in Latvia following the COVID-19 pandemic restored growth in depilatories bringing about a solid recovery in volume sales in 2021 and 2022. Depilatories is a mature category with limited growth opportunities due to the declining population in Latvi ... Read More
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Depilatories in Algeria
Depilatories in Algeria Depilatories experienced a slowdown in total volume sales growth in 2023. This was mainly because rising prices and falling purchasing power prompted more Algerian women to try to save money by reverting to traditional home-made hair removal solutions such as sugaring and cir ... Read More
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Depilatories in New Zealand
Depilatories in New Zealand Similar to other personal care staples, sales of products in the depilatories category were also impacted by the rising cost of living in 2023. According to Stats NZ, the cost of living for an average household in New Zealand increased by 7% over the 12 months up to Septe ... Read More
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Depilatories in Brazil
Depilatories in Brazil The current value growth of depilatories in 2022 was below the national inflation average, which was a consequence of a combination of factors. One of the drivers that potentially leverages sales of depilatories is the more frequent exposure of more of the body during the summ ... Read More
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Depilatories in India
Depilatories in India In 2022, depilatories returned to current value growth, after declines in the previous two years in India. The major growth drivers in 2022 were increased concern about personal appearance, increased trips outside of the home, and a surge in travel. As an outcome of the pandemi ... Read More
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Depilatories in Germany
Depilatories in Germany In 2022, retail sales of depilatories saw an improved performance in current value terms compared with 2021. This was partly due to inflationary pressures, which increased unit prices and drove growth. At the same time, retail volume sales saw a better performance than in 202 ... Read More
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Depilatories in Kenya
Depilatories in Kenya Many people embraced at-home beauty and personal care routines during the era of the pandemic, as salons were closed. Within this “home spa” trend, consumers also embraced at-home, do-it-yourself (DIY) hair removal. Now, post-pandemic, with salons reopen, this trend is continui ... Read More
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Depilatories in Cameroon
Depilatories in Cameroon The depilatories category is slowly evolving though it remains fairly niche. Just like the category for men, razors continue to be the primary form of hair removal for most women in Cameroon. They are widely available, affordable and easy to use. Despite an increase in avail ... Read More
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Depilatories in Austria
Depilatories in Austria Coronavirus (COVID-19) measures saw lockdowns, remote working and restrictions on socialising. This resulted in many consumers spending long periods at home and less time in the office or on social or leisure activities during the pandemic. As a result, there was a low demand ... Read More
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Depilatories in Australia
Depilatories in Australia Australians are increasingly using more specialist services for long-term hair removal, including laser clinics rather than at-home options; although these services were severely impacted by restrictions during the pandemic, most of them had resumed business in 2022. Austra ... Read More
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Depilatories in Tunisia
Depilatories in Tunisia Despite growing competition in the category and an important number of products available in the Tunisian market, local manufacturer Laboratoire Nihel maintained its position as the leading player in depilatories in value terms in 2022. Euromonitor International's Depilatorie ... Read More
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Depilatories in South Africa
Depilatories in South Africa As many South African consumers faced financial adversity due to the tough economic times within the country in 2022, they sought affordable options when it came to depilatories. Some therefore shifted away from purchasing one singular razor or hair removal cream, and in ... Read More
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Men's Grooming in South Africa
Men's Grooming in South Africa During COVID-19 men took a greater interest in their skin care regimen, and this continued into 2022, with men still taking a keen interest in maintaining their skin. Prior to the pandemic, the majority of skin care brands focused on their established target market, wh ... Read More
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Depilatories in Nigeria
Depilatories in Nigeria In 2022, poor economic conditions weakened retail volume growth for products within depilatories. As such, depressed consumer spending power in 2022, due to an inflationary economy and depreciated local currency, saw growth slow compared to the more solid performance posted a ... Read More
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Depilatories in Morocco
Depilatories in Morocco Recent years have seen Morocco’s female population become increasingly preoccupied with appearance and maintaining a feminine, attractive and well-groomed appearance is now considered essential, especially among younger consumer groups. This trend has been bolstered by extens ... Read More
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