Category: Depilatories
Depilatories market research reports by Euromonitor International
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Depilatories in Taiwan
Demand for depilatories usually rises during the summer when Taiwanese consumers travel abroad and tend to expose more of the skin. In 2024, hotter weather and the many typhoons made consumers stay indoors more, and so there was less motivation for hair removal. Women's razors and blades was the lar ... Read More
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Depilatories in the Netherlands
Retail value sales of depilatories increased in 2024. Growth was primarily driven by a further rise in average unit prices across the category. However, volume sales remained under pressure in several segments—particularly women’s razors and blades and pre-shave products—which saw continued declines ... Read More
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Depilatories in Japan
Depilatories experienced retail current value growth in Japan in 2024. However, while women’s razors and blades remained the largest category and saw dynamic value growth, this was partly offset by decline for hair removers/bleaches, indicating a switch in consumer preferences when it comes to depil ... Read More
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Depilatories in Poland
Depilatories experienced a notable slowdown in current value growth in 2024 but remained positive overall. Despite competition from in-salon treatments and more permanent cosmetic procedures like laser hair removal, depilatories continue to thrive due to their affordability and convenience. Clean ae ... Read More
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Depilatories in Mexico
Sales of depilatories declined in value and volume terms in 2024 with this being mainly driven by the drop in demand for women’s razors and blades and women’s pre-shave products, albeit hair removers/bleaches did see modest growth in current value terms. This decline was in part due the economic unc ... Read More
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Depilatories in Spain
Depilatories saw current value growth in Spain in 2024. As in other categories, growth slowed down in the final year of the review period due largely to the greater stability of prices. Nonetheless, the “home spa” trend continued to support demand. Many consumers are seeking ways to recreate the “sa ... Read More
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Depilatories in China
In 2024, depilatories in China remained almost static in retail current value terms, with only a negligible increase in sales seen. Many Chinese women favour depilation, and continue to purchase such products. Women’s razors and blades saw the most dynamic performance in 2024, with sales rising in t ... Read More
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Beauty and Personal Care in Slovakia
In 2024, beauty and personal care in Slovakia experienced overall growth, though retail value gains decelerated relative to the previous year. This moderation is largely attributable to the stabilisation of unit prices and a decline in average inflation. Despite this slower pace, retail volumes exhi ... Read More
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Depilatories in Bulgaria
Depilatories in Bulgaria recorded steady value growth in 2024 driven by sales of women’s pre-shave, and razors and blades. Rising unit prices continued to underpin value sales although this has stifled demand to some extent. Increasingly, Bulgarian consumers are opting for laser hair removal and at- ... Read More
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Depilatories in Finland
Value sales in depilatories in Finland were positively affected by the presence of more products with advanced properties in 2024, as well as by private label offerings of improved quality. Women’s razors and blades is the largest subcategory in terms of value sales. Value sales of multi-use razors ... Read More
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Depilatories in the US
In 2024, depilatories in the US saw a retail current value decline, driven by falling sales of women’s razors and blades, and especially hair removers/bleaches. This highlights the challenges consumers are facing as inflation eases up, but a high cost of living persists, prompting cautious spending. ... Read More
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Depilatories in Chile
Depilatories in Chile experienced a rebound in 2024, mainly due to the strong performance of women’s razors and blades. While men’s shaving remained stable at the end of the review period, products specifically targeting a female demographic showed a high level of expansion, with the presence of new ... Read More
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Depilatories in South Korea
After deodorants, depilatories was the smallest category within beauty and personal care in South Korea in 2024. Depilatories saw a notable retail current value decline in 2024, driven by the largest category, women’s razors and blades, which saw a normalisation of sales after several years of dynam ... Read More
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Depilatories in Slovakia
Depilatories saw seen a steady performance in Slovakia in 2024, bolstered by stabilised unit prices. Value growth slowed due to regular promotional events, particularly for pre-shave products, and local consumers remain highly price sensitive. This sensitivity prompts many to opt for cheaper options ... Read More
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Depilatories in France
Sales of depilatories in France continued to decline in both value and volume terms in 2024, affected by poor weather and the trend towards more natural beauty. The market remains highly seasonal and 2024’s wet summer weather reduced demand significantly. After the declines seen in purchases of depi ... Read More
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Depilatories in the Czech Republic
Value sales of depilatories remained positive in the Czech Republic in 2024, while volume sales also inched into a positive performance. Sales have been supported by a range of brand and retailer promotional events, warm weather during the spring and summer of the year, and rebounding travel. Howeve ... Read More
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Depilatories in Bolivia
Retail sales of depilatories in Bolivia saw growth in current value terms in 2024, largely due to widespread price increases across the category. With these products being imported, price hikes have had a significant impact, leading to a decline in consumption of higher-priced items. In response, co ... Read More
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Austria Depilatories
Depilatories in Austria Hair removal is enjoying a healthy performance in Austria following the declines seen during the pandemic years. The demand for depilatories weakened in the pandemic as consumers spent less time at home and saw little need for regular hair removal. In 2023, retail volume and ... Read More
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Brazil Depilatories
Depilatories in Brazil Depilatories was the category to see the slowest retail current value growth in beauty and personal care in Brazil in 2023. The resurgence of beauty salons boosted demand for professional waxing services, which limited the purchase of at-home depilatories and consequently slow ... Read More
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Germany Depilatories
Depilatories in Germany Depilatories saw a sluggish, still-negative, volume performance in 2023 in Germany, while value sales achieved only small value growth. This contrasts quite strongly with the high levels of growth seen across some other beauty and personal care categories. That said, a baseli ... Read More
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India Depilatories
Depilatories in India Depilatories in India experienced substantial double-digit retail current value growth in 2023, finally surpassing the pre-pandemic sales figures. This surge can be attributed to the growing consumer inclination towards personal grooming as a lifestyle choice. Increased awarene ... Read More
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Mexico Depilatories
Depilatories in Mexico Sales in depilatories in Mexico in 2023 were supported by the rebounding travel and tourism industry, following the era of the pandemic when holidays were curbed. In 2023, Mexico's travel industry continued to demonstrate robust growth, albeit at a slower pace compared to the ... Read More
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Cameroon Depilatories
Depilatories in Cameroon Growth in depilatories in Cameroon is predominantly fuelled by the widespread popularity of women’s razors, notably favouring well-established brands like Bic from Icrafon and Gillette from Procter and Gamble in 2023. The affordability, widespread familiarity, and extensive ... Read More
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Tunisia Depilatories
Depilatories in Tunisia In 2023, the brand Bic Twin Lady strategically expanded its availability into traditional retailers, marking a significant move to fortify its market presence in depilatories in Tunisia. Historically, traditional grocery retailers primarily stocked brands like Gillette Blue I ... Read More
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Morocco Depilatories
Depilatories in Morocco Depilatories saw double-digit current value growth in Morocco in 2023. Declining disposable incomes in a challenging economic environment prompted many women to lower their expenditure on depilatories, by either trading down to products with basic functions, changing razors a ... Read More
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