Category: Demographics
Demographics market research reports by Euromonitor International
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Households in Asia Pacific
Households in Asia Pacific Households in Asia Pacific are experiencing major structural transformation. The growth in urban concentrated households is resulting in changing consumption patterns, while lifestyle changes are resulting in changing household compositions from family-focused to solo-livi ... Read More
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New Consumer Landscape: The Consumer Is Changing
New Consumer Landscape: The Consumer Is Changing The world is rapidly evolving due economic, political, geographic and climate changes. This is contributing to a change in consumer’s habit and behaviour as they try to keep pace with these newer developments. Deeper understanding of these changes and ... Read More
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Croatia in 2040: The Future Demographic
Croatia in 2040: The Future Demographic Further depopulation in Croatia in 2021-2040 will be driven by a combination of natural decrease and negative net migration. Ageing, illustrated by rapid growth in older cohorts, will affect consumer trends and place more pressure on state resources. Urbanisat ... Read More
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Megatrends: Convenience
Megatrends: Convenience This report is part of Euromonitor International’s Megatrends series. It focuses on the Convenience Megatrend, one of Euromonitor's 10 megatrends impacting business, exploring the forces driving consumers’ prioritisation of convenience, how the trend manifests in terms of con ... Read More
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Megatrends: Personalisation
Megatrends: Personalisation As more consumers demand products and services to meet their specific needs, companies are racing to build bespoke offerings rather than risk being left behind. As technology advances, industries are rushing headlong into the new market for personalisation, in some cases ... Read More
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New Consumer Landscape: Consumerism and Beyond
New Consumer Landscape: Consumerism and Beyond Due to changing global demographics and unfolding financial and environmental concerns, consumption patterns have been evolving over the recent years, accelerating the shift towards more budget-conscious and eco-aware shopping. As changing consumer valu ... Read More
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Voice of the Industry: Consumer Lifestyles 2022
Voice of the Industry: Consumer Lifestyles 2022 This report highlights the results of Euromonitor International’s Voice of the Industry: Lifestyles survey capturing insights on consumer behaviour, shopping and spending priorities and corporate strategy objectives from professionals working in compan ... Read More
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Cameroon in 2040: The Future Demographic
Cameroon in 2040: The Future Demographic Strong rates of natural increase will drive rapid population expansion in Cameroon in 2021-2040, despite negative net migration over the timeframe. Despite following an ageing trend, Cameroon will remain an extremely young country due to its high birth rates ... Read More
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Top Five Digital Consumer Trends in 2023
Top Five Digital Consumer Trends in 2023 Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying, customisa ... Read More
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Megatrends in Morocco
Megatrends in Morocco This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Morocco. Euromonitor's Megatrends i ... Read More
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Megatrends in Egypt
Megatrends in Egypt This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Egypt. Euromonitor's Megatrends in Eg ... Read More
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Food, Beverages and Tobacco in Asia Pacific
Food, Beverages and Tobacco in Asia Pacific Asia Pacific remained the largest global producer of food, beverages and tobacco in 2021, with sales valued at USD3,809 billion. With the release of pent-up demand, the industry’s turnover witnessed an increase in 2021. Going forward, expanding domestic ma ... Read More
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Food, Beverages and Tobacco in Latin America
Food, Beverages and Tobacco in Latin America Ageing, urbanisation and migration continue to be major factors shaping the global population. The number of seniors around the world kept expanding in 2021 and is expected to grow further in the years to 2040. The number of small children is systematical ... Read More
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Megatrends in Taiwan
Megatrends in Taiwan This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Taiwan. Euromonitor's Megatrends in ... Read More
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Eating and Drinking in The Anxiety Economy
Eating and Drinking in The Anxiety Economy The modern consumer confronts a world that is highly stressful. With few signs that this will change anytime soon, responding to consumer stress levels is of the utmost priority to functional products throughout the food and beverage space. This report will ... Read More
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Appliances for the Elderly Segment
Appliances for the Elderly Segment As sales to traditionally targeted consumer segments have started to plateau, brands need to find growth elsewhere. According to Euromonitor International’s briefing “The Next Billion Consumers”, the elderly segment is an underserved category with enormous spending ... Read More
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Megatrends in Argentina
Megatrends in Argentina This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in Argentina. Euromonitor's Megatre ... Read More
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Hong Kong, China in 2040: The Future Demographic
Hong Kong, China in 2040: The Future Demographic Population expansion in Hong Kong in most years up to 2040 will be driven by positive net migration. Ageing will be a key trend over this timeframe as life expectancy rises further and birth rates and fertility remain extremely low. Consumer trends a ... Read More
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Understanding the Path to Purchase: 2022 Global Consumer Types
Understanding the Path to Purchase: 2022 Global Consumer Types Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits an ... Read More
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Consumer Lifestyles in South Africa
Consumer Lifestyles in South Africa This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in South Africa. Euromon ... Read More
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Consumer Values and Behaviour in South Africa
Consumer Values and Behaviour in South Africa This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in South Africa. Euromonitor's Consumer Values and Behaviour in South Africa report a ... Read More
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Consumer Types in South Africa
Consumer Types in South Africa Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can bet ... Read More
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Megatrends in Poland
Megatrends in Poland This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Poland. Euromonitor's Megatrends in ... Read More
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Income and Expenditure in Western Europe
Income and Expenditure in Western Europe Over the near term, mounting inflationary pressure is set to limit purchasing power of the European population and curb discretionary spending growth. In the long term, however, consumer incomes are set to expand, remaining the third largest globally, due to ... Read More
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Income and Expenditure in Western Europe
Income and Expenditure in Western Europe Over the near term, mounting inflationary pressure is set to limit purchasing power of the European population and curb discretionary spending growth. In the long term, however, consumer incomes are set to expand, remaining the third largest globally, due to ... Read More
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