Category: Age
Age market research reports by Euromonitor International
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Canada in 2040: The Future Demographic
The population of Canada is predicted to decline by 16.4%, due to changes in net migration and natural change, standing at a total of 48.0 million citizens by 2040. The birth rate in Canada is anticipated to fall. Mid-Lifers (aged 45-64) will represent the largest portion of the population by 2040. ... Read More
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Morocco in 2040: The Future Demographic
The population of Morocco is predicted to decline by 10.7%, due to changes in net migration and natural change, standing at a total of 42.2 million citizens by 2040. Demographic changes, economic conditions and social trends are all contributing to negative net migration. The birth rate in Morocco i ... Read More
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Tunisia in 2040: The Future Demographic
The population of Tunisia is predicted to decline by 2.3%, due to changes in net migration and natural change, standing at a total of 12.4 million citizens by 2040. The birth rate in Tunisia is anticipated to fall between 2024 and 2040. By 2040, the largest cohort of people will be middle-aged (aged ... Read More
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Côte d'Ivoire in 2040: The Future Demographic
The population of Côte d'Ivoire is predicted to decline by 43.2%, due to changes in net migration and natural change, standing at a total of 45.7 million citizens by 2040. Young adults (aged 18-29) will represent the largest portion of the population by 2040. The birth rate in Côte d'Ivoire is antic ... Read More
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Tanzania in 2040: The Future Demographic
The population of Tanzania is predicted to decline by 51.7%, due to changes in net migration and natural change, standing at a total of 104 million citizens by 2040. Demographic changes, economic conditions and social trends are all contributing to negative net migration. The birth rate in Tanzania ... Read More
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Iraq in 2040: The Future Demographic
The population of Iraq is predicted to decline by 35.1%, due to changes in net migration and natural change, standing at a total of 62.2 million citizens by 2040. The birth rate in Iraq is anticipated to fall between 2024 and 2040. By 2040, young adults (aged 18-29) will make up the largest cohort o ... Read More
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Ecuador in 2040: The Future Demographic
The population of Ecuador is predicted to decline by 11.0%, due to changes in net migration and natural change, standing at a total of 20.0 million citizens by 2040. The birth rate in Ecuador is anticipated to fall between 2024 and 2040. Demographic changes, economic conditions and social trends are ... Read More
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Ethiopia in 2040: The Future Demographic
The population of Ethiopia is predicted to decline by 42.7%, due to changes in net migration and natural change, standing at a total of 188 million citizens by 2040. By 2040, young adults (aged 18-29) will make up most of the population. Ethiopia’s birth rate is expected to fall between 2024 and 204 ... Read More
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Chile in 2040: The Future Demographic
The population of Chile is predicted to decline by 1.8%, due to changes in net migration and natural change, standing at a total of 20.1 million citizens by 2040. The birth rate is expected to fall between 2024 and 2040. Fertility rates will also be lower than the average in the region. Mid-Lifers ( ... Read More
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Bahrain in 2040: The Future Demographic
The population of Bahrain is predicted to decline by 19.8%, due to changes in net migration and natural change, standing at a total of 1.9 million citizens by 2040. Middle Youth (aged 30-44) will represent the largest portion of the population by 2040. Generational cohorts will continue to influence ... Read More
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Estonia in 2040: The Future Demographic
The population of Estonia is predicted to decline by 8.4%, due to changes in net migration and natural change, standing at a total of 1.3 million citizens by 2040. By 2040, the largest cohort of people will be middle-aged (aged 45-64). The ageing of the population will impact the future consumer mar ... Read More
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Laos in 2040: The Future Demographic
The population of Laos is predicted to decline by 18.0%, due to changes in net migration and natural change, standing at a total of 9.2 million citizens by 2040. Demographic changes, economic conditions and social trends are all contributing to negative net migration. The birth rate is anticipated t ... Read More
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USA in 2040: The Future Demographic
USA: The population of the USA is predicted to decline due to changes in net migration and natural change, standing at a total of 353 million citizens by 2040. By 2040, the most people will be middle-aged (aged 45-64). Foreign citizens totaled 22.6 million in 2024 and are expected to continue increa ... Read More
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Unlocking the Trillion-Dollar Opportunity: Tailored Strategies for Asia Pacific's Aging Population
By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - In ... Read More
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Unlocking Growth in the 60+ Consumer Market
Mature consumers (60+) will be a key driver of consumption, set to comprise 19% of the global population and generate 31% of gross income by 2040. Their spending will more than double in coming decades, fuelled by rising demand for discretionary solutions. Challenging stereotypes, leveraging multi-m ... Read More
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Megatrends in Nigeria
Megatrends in Nigeria This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Nigeria. Euromonitor's Megatrends in N ... Read More
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Megatrends in Saudi Arabia
Megatrends in Saudi Arabia This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Saudi Arabia. Euromonitor's Megat ... Read More
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Amsterdam in the Netherlands
Amsterdam in the Netherlands The Amsterdam in the Netherlands report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and oth ... Read More
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Megatrends in the US
Megatrends in the US This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the US. Euromonitor's Megatrends in the ... Read More
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Denmark: Consumer Profile
Denmark: Consumer Profile The Danish population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Strong economic performance driven by GDP growth means consumer expenditure is increasing, with consumers focusing on environmental concerns and equa ... Read More
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Consumer Lifestyles in Mexico
Consumer Lifestyles in Mexico Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends. Euromonitor's Consumer Lifes ... Read More
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Global Household Trends
Global Household Trends Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is a growing demand for personalised products and services t ... Read More
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World in 2040: The Future Demographic
World in 2040: The Future Demographic Positive natural change will drive overall population growth across 2021-2040. Ageing is a key global trend, influenced by rising life expectancy and declining birth rates. The population aged 65+ will continue to expand, impacting global trends. Health risks in ... Read More
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Latin America in 2040: The Future Demographic
Latin America in 2040: The Future Demographic Positive natural change will drive population growth across Latin America, as net migration remains negative. Ageing will remain a key trend, influenced by the falling birth rate and rising life expectancy. Urbanisation will continue, placing pressure on ... Read More
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Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies
Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges fo ... Read More
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