Category: Demographics
Demographics market research reports by Euromonitor International
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Megatrends: Sustainable Living - Impact on Consumer Goods and Service Categories
Megatrends: Sustainable Living - Impact on Consumer Goods and Service Categories Despite rising living costs, consumers are still committed to sustainability, and are seeking corporate action on this. While businesses are launching eco-friendly products, premium pricing remains a challenge. Pressure ... Read More
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Healthy Ageing – Dietary Products Targeting the Older Adult in Asia Pacific
Healthy Ageing – Dietary Products Targeting the Older Adult in Asia Pacific Older adults are a key consumer group, as companies explore opportunities in the context of an ageing population across Asia Pacific markets. This report investigates the evolving consumption habits not only of senior consum ... Read More
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Megatrends: Pursuit of Value Impact on Consumer Goods and Services Categories
Megatrends: Pursuit of Value Impact on Consumer Goods and Services Categories Consumers are actively searching for value, economising and saving money not only out of the need to stretch limited resources amid the cost-of-living crisis, but also as a result of the value shift towards conscious consu ... Read More
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Vietnam Cities Review
Vietnam Cities Review Ho Chi Minh City and Hanoi are Vietnam’s most economically vibrant cities. Going forward, the populations of Vietnamese cities will continue to expand, with a relatively youthful demographic profile. However, the anticipated rapid economic development is expected to place incre ... Read More
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Global Income and Expenditure Trends
Global Income and Expenditure Trends Businesses globally face challenges in consumer markets in the short to medium term, owing to the rising cost of living and increasingly financially cautious consumers. Amidst uncertainty arise opportunities. Income and expenditure insights are crucial in identif ... Read More
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World Market for Consumer Health
World Market for Consumer Health In 2023, the global marketplace for consumer health continued to be impacted by inflation and vacillating consumer demand, which limited innovation and acquisition strategies throughout the year. Nevertheless, strong growth can be found across the industry, from spor ... Read More
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Portugal Cities Review
Portugal Cities Review Lisbon and Porto stand out as Portugal’s most economically dynamic cities, while Braga shows the greatest potential for future economic development. Nonetheless, cities in Portugal will face ongoing challenges. In the short term, these include a global economic slowdown, infla ... Read More
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Megatrends in Peru
Megatrends in Peru This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Peru. Euromonitor's Megatrends in Peru re ... Read More
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Megatrends in Hong Kong, China
Megatrends in Hong Kong, China This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Hong Kong, China. Euromonitor ... Read More
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Ukraine in 2040: The Future Demographic
Ukraine in 2040: The Future Demographic Ukraine’s population will plummet in 2021-2040 as a result of millions leaving the country in 2022-2024, following the commencement of the war, triggering a demographic crisis in the country. At the same time, natural increase will remain negative for the enti ... Read More
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Revisiting the Fundamentals of Snackification
Revisiting the Fundamentals of Snackification Eating occasions and snacking patterns have been altered. With rising concern for health, consumers are seeking out nutritionally qualified snacks with more attention to what is considered “good for me”. In addition, out-of-home occasions are reemerging; ... Read More
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Affordable Sustainability: Making it Simple and Accessible
Affordable Sustainability: Making it Simple and Accessible This report urges businesses to embrace affordable and accessible sustainability. It presents a comprehensive set of effective actions that can be implemented seamlessly to unlock the untapped potential of democratising sustainability during ... Read More
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Understanding the path to purchase: Global Consumer Types in 2023
Understanding the path to purchase: Global Consumer Types in 2023 Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns ... Read More
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Consumer Market Flashpoints: Between Uncertainty and Opportunity
Consumer Market Flashpoints: Between Uncertainty and Opportunity In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportun ... Read More
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Voice of the Industry: Food and Nutrition
Voice of the Industry: Food and Nutrition This report forms part of Euromonitor’s Voice of the Industry series and features the results of a survey of professionals working in the Packaged and Fresh Food industries. It examines their opinions regarding short-, medium- and long-term developments and ... Read More
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Megatrends: Experience More Impact on Consumer Goods and Service Categories
Megatrends: Experience More Impact on Consumer Goods and Service Categories As more consumers demand products and services to meet their specific needs, companies are racing to build bespoke offerings rather than risk being left behind. As technology advances, industries are rushing headlong into th ... Read More
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Global Population Trends
Global Population Trends Ageing, urbanisation and migration remain the major drivers shaping the global population. The number of seniors worldwide was increasing in 2022 and is expected to continue growing to 2040. The number of births is declining globally due to falling fertility rates, later mar ... Read More
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Sub-Saharan Africa: A Rising Economic Frontier?
Sub-Saharan Africa: A Rising Economic Frontier? The report analyses the economic state of Sub-Saharan Africa. It seeks to assess the opportunities in the region against the backdrop of its young, large and fast-growing population, as well as the bottlenecks Sub-Saharan Africa faces, including widesp ... Read More
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Megatrends: Digital Living – A Framework for the Future
Megatrends: Digital Living – A Framework for the Future This report is part of Euromonitor International’s Megatrends series. It focuses on the Convenience Megatrend, one of Euromonitor's 10 megatrends impacting business, exploring the forces driving consumers’ prioritisation of convenience, how the ... Read More
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Megatrends in Belgium
Megatrends in Belgium This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Belgium. Euromonitor's Megatrends in B ... Read More
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Megatrends in the Netherlands
Megatrends in the Netherlands This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the Netherlands. Euromonitor's ... Read More
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Phoenix in the US
Phoenix in the US The Phoenix in the US report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On ... Read More
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Gaziantep in Turkey
Gaziantep in Turkey The Gaziantep in Turkey report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics ... Read More
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Denver, CO in the US
Denver, CO in the US The Denver, CO in the US report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topi ... Read More
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Atlanta, GA in the US
Atlanta, GA in the US The Atlanta, GA in the US report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer to ... Read More
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