Category: Demographics
Demographics market research reports by Euromonitor International
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Megatrends: Wellness - Mapping Strategic Priorities in Health, Beauty and Fashion
Megatrends: Wellness - Mapping Strategic Priorities in Health, Beauty and Fashion Amid a proliferating wellness market, successful strategies hinge on a delicate balance of accessibility, authenticity, and tangible results, with emphasis on scientific backing, affordability, and seamless integration ... Read More
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Affordability, Value, and the Cost of Living: Beyond Price Tags in Consumer Goods
Affordability, Value, and the Cost of Living: Beyond Price Tags in Consumer Goods After decades of low inflation, consumers are grappling with rising living costs, prompting shifts in priorities and preferences. This report delves into four major consumer goods industries – apparel, beauty and perso ... Read More
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Eastern Europe in 2040: The Future Demographic
Eastern Europe in 2040: The Future DemographicDriven mainly by natural decrease Eastern Europe will be the only world region to experience depopulation in 2021-2040. Ageing will remain a significant trend over the timeframe, impacting the consumer landscape and putting pressure on government finance ... Read More
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Sustainability in Chile
Sustainability in Chile Over half of consumers in Chile recycle items and reduce food waste while being wary of their impact on the planet; shaping sustainable shopping decisions. Established recycling habits have led to over a third of consumers being Zero Wasters, with almost half willing to pay m ... Read More
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Sustainability in Canada
Sustainability in Canada Over half of Canadian consumers recycle items and reduce food waste, while nearly 60% are wary of their environmental impact. This has led 35% of consumers to identify as Zero Wasters, creating opportunities for industries as almost half of these consumers are willing to pay ... Read More
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Sustainability in Sweden
Sustainability in Sweden Recycling, reducing food waste and reducing plastics are well-established green habits in Sweden, creating a solid opportunity to develop Zero Waste products. The Can Be Recycled claim would be welcomed by consumers, with over a quarter identifying as Zero Wasters, many of w ... Read More
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Sustainability in India
Sustainability in India Despite concerns about climate change, figures for action fall short of those for awareness, highlighting that Indians are not following through with their actions to tackle environmental issues. However, a high percentage of Meat Avoiders, the dominant consumer type, are wil ... Read More
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Sustainability in Italy
Sustainability in Italy Recycling and reducing food waste is well-established in Italy, and a high proportion of Zero Wasters are willing to pay more for sustainable goods. While the majority of consumers aim to positively impact the planet, over half feel their actions will not make a difference, c ... Read More
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Sustainability in Germany
Sustainability in Germany Over half of German consumers reduce food waste and plastic use, while being wary of their impact on the planet; shaping sustainable shopping decisions. Due to the rise of consumers avoiding meat, with over 30% being Meat Avoiders, Vegan and Vegetarian claims are rising, wi ... Read More
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Sustainability in the United Arab Emirates
Sustainability in the United Arab Emirates The majority of consumers aim to positively impact the planet, with over a third identifying as Zero Wasters, creating opportunities as almost half are willing to pay more for sustainable goods. Industries should invest in recycling claims and sustainably s ... Read More
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Sustainability in the Netherlands
Sustainability in the Netherlands Over half of consumers in the Netherlands try to have a positive impact on the planet, shaping sustainable purchasing decisions. This leads to over 50% of consumers reducing food waste and plastic use, while locally sourced recyclable goods would be well-received by ... Read More
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Megatrends: Understanding Sustainable Consumers 2023
Megatrends: Understanding Sustainable Consumers 2023 Amid rising inflation, consumers are favoring affordable, sustainable solutions and adopting greener lifestyles. For businesses, it's crucial to segment consumers based on their eco-friendly traits and preferences. This report provides insights in ... Read More
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Sustainability in Hong Kong, China
Sustainability in Hong Kong, China While the majority of consumers in Hong Kong try to positively impact the planet, apathy has risen, with under half believing their actions can make a difference. Despite this, almost 40% of consumers identify as being Meat Avoiders. This creates opportunities for ... Read More
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Megatrends: Diversity and Inclusion Impact on Consumer Goods and Services Categories
Megatrends: Diversity and Inclusion Impact on Consumer Goods and Services Categories The US Supreme Court's Affirmative Action ruling impacts corporate Diversity and Inclusion initiatives, yet the consumer demand for inclusive products and services remains robust, fuelled by the trends towards indiv ... Read More
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Sustainability in Japan
Sustainability in Japan The majority of Japanese consumers reduce food waste and plastics, making Zero Waste claims and Sustainable Packaging well-received. Climate concerns are rising in the country, making locally sourced goods appealing while meat avoidance is increasing. This creates a strong op ... Read More
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Sustainability in Poland
Sustainability in Poland Over 60% of consumers in Poland reduce food waste and recycle items, while the majority aim to positively impact the planet, shaping their sustainable purchasing decisions. These habits have led over 40% of consumers to identify as Zero Wasters, creating opportunities to exp ... Read More
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Sustainability in Singapore
Sustainability in Singapore The majority of consumers in Singapore try to positively impact the planet, leading to a rising amount of Meat Avoiders, who are willing to pay more for sustainable options. Utilising the vegetarian claim would appeal to these consumers, while vegetarian SKUs can be launc ... Read More
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Sustainability in Indonesia
Sustainability in Indonesia Reducing plastic use and reducing food waste is well-established in Indonesia, with over 40% of consumers identifying as Zero Wasters. This creates substantial opportunities, as half of these consumers are willing to pay more for sustainable goods. Staple Foods is the lar ... Read More
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Megatrends in Colombia
Megatrends in Colombia This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in Colombia Euromonitor's Megatrends in Colombia report ... Read More
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Top Global Consumer Trends 2024
Top Global Consumer Trends 2024This report provides an overview of Euromonitor’s Global Consumer Trends for 2024, the consumer-driven trends expected to have the most impact on business in the year ahead, outlining important insights into consumers’ values and shopping motivations. Strategy Briefing ... Read More
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Megatrends: Shopper Reinvented – Impact on Consumer Goods and Services Categories
Megatrends: Shopper Reinvented – Impact on Consumer Goods and Services Categories In 2023, COVID-19 began to fade from public consciousness, just as economic concerns became more pressing for many. Consumers everywhere have been adjusting their shopping behaviour to reflect this new reality. Althoug ... Read More
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Staple Foods in the US
Staple Foods in the US Similar to 2022, 2023 is set to be a challenging year for staple foods. While most of the supply chain issues from the pandemic have subsided, commodities still present an issue, some to more elevated levels, due to the persistence of the war in Ukraine as well as an unprecede ... Read More
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Affordability, Value and the Cost of Living: Where Do Opportunities Lie?
Affordability, Value and the Cost of Living: Where Do Opportunities Lie? Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies a ... Read More
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World Market for Consumer Finance
World Market for Consumer Finance The world market for consumer finance continues to see card and electronic payment value grow for consumers around the world as consumer confidence strengthens. Card payment value growth over the forecast period is expected to be driven by credit card functions whil ... Read More
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Consumer Market Flashpoints: Rising Inequality
Consumer Market Flashpoints: Rising Inequality In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class consum ... Read More
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