Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Colour Cosmetics in Hungary
Value sales of colour cosmetics increased in Hungary in 2024, with eye makeup remaining the largest category. However, lip products were the most dynamic category, recording a double-digit uplift in retail value sales. The lipstick effect fuelled strong demand for lip products. The lipstick effect r ... Read More
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Skin Care in Slovakia
Skin care in Slovakia recorded healthy growth during the review period, with both retail volume and current value increasing throughout in 2024, albeit at varying paces. The landscape is characterised by a diverse mix of multinational and local skin care brands, each catering to a wide range of skin ... Read More
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Colour Cosmetics in Japan
In 2024, colour cosmetics in Japan continued its recovery trend in retail current value terms, which has been ongoing since the pandemic. However, sales remained below the level seen before the pandemic, in 2019. Notable polarisation in pricing emerged within the category in the past few years, with ... Read More
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Premium Beauty and Personal Care in China
In 2024, premium beauty and personal care in China saw a notable retail current value decline – a sharper decline compared with mass beauty and personal care, primarily due to the economic downturn. Consumers increasingly opted for more affordable alternatives as they sought to manage their spending ... Read More
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Men's Grooming in Bulgaria
Men’s grooming in Bulgaria continued to witness strong growth in retail value terms, attributed to the strong performance of mass men’s products in bath and shower, deodorants, and hair care. New product launches in both the premium and mass segments proved attractive to consumers thereby stimulatin ... Read More
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Skin Care in France
Skin care remains hugely successful in France, with many national and a smaller array of international players performing well, though in 2024 there was a sharp difference between mass and premium products. Dermocosmetics continues to see good growth in both value and volume terms as consumers embra ... Read More
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Hair Care in Mexico
Hair care recorded strong growth during 2024 in retail volume and current value terms, with this being primarily driven by the ongoing trend towards specialisation in hair care. The trend towards the skinification of hair care has significantly contributed to the growth of the entire category, fuell ... Read More
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Oral Care in Spain
Oral care saw modest current value growth in Spain in 2024. Demand in the category is supported by its key role in daily personal hygiene routines, which has been bolstered by the strong rise in consumer health consciousness in recent years. However, the category is mature and is subject to signific ... Read More
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Premium Beauty and Personal Care in the US
Premium beauty and personal care in the US increased strongly in retail current value terms in 2024, although growth slowed from the double-digit increase seen in 2023. This slowdown was reflective of the entire beauty and personal care industry, as high inflation, prolonged economic uncertainty, an ... Read More
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Colour Cosmetics in Poland
In 2024, colour cosmetics maintained momentum, although the slowdown in price inflation slightly tempered overall current value growth. The category remains dynamic and full of potential, with a wide array of brands catering to diverse consumer groups, from teenagers seeking bold looks to adults pri ... Read More
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Fragrances in Japan
In 2024, fragrances continued to experience robust retail current value growth in Japan. Although both the premium and mass segments saw growth, premium fragrances continued to dominate, and saw the most dynamic growth, in the double digits, driven by enhanced retail spaces and promotions in departm ... Read More
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Sun Care in Hungary
In 2024, value sales of sun care in Hungary recorded a double-digit increase. Adult sun care was both the largest and most dynamic category within the sun care market, with sales also seeing a double-digit uplift. Premium sun care products grew by double digits for the third consecutive year, while ... Read More
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Depilatories in Taiwan
Demand for depilatories usually rises during the summer when Taiwanese consumers travel abroad and tend to expose more of the skin. In 2024, hotter weather and the many typhoons made consumers stay indoors more, and so there was less motivation for hair removal. Women's razors and blades was the lar ... Read More
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Skin Care in the Netherlands
Value sales of skin care rose in 2024, driven primarily by further average unit price increases and ongoing premiumisation. While volume sales declined across many mass segments, consumers increasingly opted for premium and dermocosmetic products. Although growth for brands such as CeraVe and Cetaph ... Read More
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Skin Care in Mexico
Skin care maintained its strong growth momentum in 2024, buoyed by routines established during the pandemic, while inflationary pressures also eased compared to the highs of the previous few years. While consumers have become more cautious in their spending this has not had a significant negative im ... Read More
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Men's Grooming in Mexico
Men’s grooming saw slower growth in value and volume terms in 2024 compared to the previous year. This was mainly due to Mexican consumers preferring to invest in beauty categories, particularly premium ones, while exercising more caution with their spending on personal care products. This focus on ... Read More
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Depilatories in Poland
Depilatories experienced a notable slowdown in current value growth in 2024 but remained positive overall. Despite competition from in-salon treatments and more permanent cosmetic procedures like laser hair removal, depilatories continue to thrive due to their affordability and convenience. Clean ae ... Read More
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Colour Cosmetics in France
In 2024, colour cosmetics in France continued to feel the impact of the rising less-is-more trend, as local consumers increasingly embraced natural, fussy and uncomplicated looks. Natural beauty remains extremely important to all ages of French cosmetic users, who are prepared to pay for quality pro ... Read More
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Fragrances in Hungary
In 2024, value sales of fragrances recorded a double-digit increase. Mass fragrances remained the largest category. The price of both mass and premium fragrances continued to rise over the review period, in line with the pattern seen across beauty and personal care. However, the uptick in social act ... Read More
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Beauty and Personal Care in China
After a year of slow growth in 2023, in 2024 beauty and personal care in China returned to retail current value decline. Decline was driven by several interrelated factors. First, ongoing economic challenges led consumers to tighten their budgets, resulting in a shift towards more affordable alterna ... Read More
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Beauty and Personal Care in Finland
Beauty and personal care product sales remained positive in Finland in 2024 although rose at a slower rate than was seen in the previous year, when inflation had stronger impact on pricing. A lot of the extra value in 2024 stemmed from Finns looking for higher quality products; at the same time, som ... Read More
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Depilatories in China
In 2024, depilatories in China remained almost static in retail current value terms, with only a negligible increase in sales seen. Many Chinese women favour depilation, and continue to purchase such products. Women’s razors and blades saw the most dynamic performance in 2024, with sales rising in t ... Read More
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Hair Care in Hungary
In 2024, value sales of hair care recorded a double-digit increase in Hungary. Hair care systems combining colour treatments, root touch-ups, and damage repair gained traction throughout the year. Products like L'Oréal Paris Magic Retouch and Syoss Root Retouch rose in popularity, offering convenien ... Read More
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Mass Beauty and Personal Care in Spain
Mass beauty and personal care saw current value growth in Spain in 2024. The challenging economic conditions and economic uncertainty prevailing in the latter part of the review period encouraged many Spanish consumers to shift from premium ranges to mass products and from medium range products to p ... Read More
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Premium Beauty and Personal Care in Bulgaria
Premium beauty and personal care in Bulgaria continued to witness steady growth in retail value terms, driven by wider choice and new brands entering the category. The rising disposable income of younger Bulgarians is supporting the premium segment as Generation Z and Millennials are more likely to ... Read More
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