Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Wipes in the US
Wipes in the US Despite the easing of pandemic-related restrictions, established hygiene habits and the need for convenience have continued to drive demand for wipes, and this is set to continue. Consumers are still concerned about maintaining a clean and germ-free environment, and wipes provide a q ... Read More
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Nappies/Diapers/Pants in the US
Nappies/Diapers/Pants in the US Inflation and subsequent consumer spending rationing are intensifying the need for differentiation through value-adding innovations that resonate well with millennial and generation Z parents – key audiences for nappies/diapers/pants. Understanding consumer needs is t ... Read More
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Baby and Child-Specific Products in Brazil
Baby and Child-Specific Products in Brazil In 2022, categories considered essential, such as baby wipes and medicated baby and child-specific products, emerged as the best-performing in baby and child specific products in current value terms. In both cases, their remarkable growth was primarily driv ... Read More
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Baby and Child-Specific Products in India
Baby and Child-Specific Products in India In 2022, the competitive landscape for baby and child-specific products intensified, largely due to external investment in domestic baby products companies. This influx of funds allowed domestic brands to boost their reach, and as a result parents had a much ... Read More
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Baby and Child-Specific Products in Germany
Baby and Child-Specific Products in Germany Retail current value sales of baby and child-specific products continued to grow in Germany in 2022, thanks to a steady rise in volume sales and an inflationary price push. As observed in other categories, baby and child-specific products also showed the e ... Read More
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Baby and Child-Specific Products in Cameroon
Baby and Child-Specific Products in Cameroon Sensitisation campaigns of new mothers post birth and increased access to information on infant care is having an impact on the way most parents take care of their infants. There is a growing shift from the use of alternative cleaning techniques such as t ... Read More
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Baby and Child-Specific Products in Kenya
Baby and Child-Specific Products in Kenya Inflationary pressures and placing downwards pressure on baby and child-specific products. This is majorly owing to lower consumer spending powder, whereby consumers are seeking multifunctional products which can be used for babies and children as well as ot ... Read More
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Baby and Child-Specific Products in Austria
Baby and Child-Specific Products in Austria In 2022, baby and child-specific products registered modest retail volume growth and a strong increase in retail current value sales. Higher prices in line with high inflation in the country pushed retail value sales at the end of the review period. The de ... Read More
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Baby and Child-Specific Products in Australia
Baby and Child-Specific Products in Australia Australian parents remained interested in purchasing the best products they could afford for their children in 2022, including those with ingredients perceived as safe while also clinically efficacious. Australia has a high incidence of eczema compared t ... Read More
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Baby and Child-Specific Products in Tunisia
Baby and Child-Specific Products in Tunisia Awareness is rising amongst Tunisian parents about children’s hygiene and toiletries thanks to the modernisation of society with parents seeking the best for their children despite the low purchasing power in the country. In 2022, the baby and child-specif ... Read More
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Baby and Child-Specific Products in South Africa
Baby and Child-Specific Products in South Africa During the review period baby and child-specific products gained momentum and thrived. Even during COVID-19, baby and child-specific products remained resilient despite the tough economic crisis within South Africa. This was because parents did not wa ... Read More
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Baby and Child-Specific Products in Nigeria
Baby and Child-Specific Products in Nigeria Baby and child-specific products recorded solid current retail value growth in 2022; however, this was heavily due to the strong increase in unit prices for all categories, rather than an indication of a positive performance. High inflation in the economy, ... Read More
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Baby and Child-Specific Products in Morocco
Baby and Child-Specific Products in Morocco The underwhelming sales performance registered in baby and child-specific products during 2022 can be attributed largely to the contraction of the end consumer base for these products. The number of babies being born in Morocco continues to decline as the ... Read More
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Maximising Prospects in Hair Care
Maximising Prospects in Hair Care Experimentation with colour and at-home treatments bolstered hair care in 2020, while the forecast period will see increased price sensitivity, as the recessionary impact of the pandemic takes hold. Holistic hair care and a focus on hair health is seeing the continu ... Read More
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