Category: Beverages
Beverages market research reports by Euromonitor International
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RTD Tea in Kazakhstan
RTD Tea in Kazakhstan RTD tea is a popular soft drink in Kazakhstan and is expected to be the best performing soft drink in 2024, registering a double-digit percentage volume growth. RTD tea benefits from the perception that it is a healthier soft drink, in spite of its high sugar content. This stem ... Read More
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Bottled Water in North Macedonia
Bottled Water in North Macedonia Despite significant improvements in tap water quality across most regions of North Macedonia, ongoing concerns about environmental pollution and potential contamination have continued to bolster the appeal of bottled water in 2024. These concerns have been exacerbate ... Read More
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Sports Drinks in North Macedonia
Sports Drinks in North Macedonia The growing emphasis on sports and fitness activities has continued to underpin stable consumer demand for sports drinks in North Macedonia in 2024. This trend is particularly prominent among younger consumers, sports enthusiasts, and professional athletes. The categ ... Read More
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Bottled Water in Kazakhstan
Bottled Water in Kazakhstan Bottled water is expected to register positive volume growth in 2024 in Kazakhstan. An easing of inflation, as well as continuing population growth, supports volume sales. However, the main factor driving volume sales is poor water quality, particularly in rural areas, an ... Read More
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Juice in North Macedonia
Juice in North Macedonia In 2024, juice has continued to experience stable consumer growth in North Macedonia, driven by the steady performance of juice drinks and nectars and the accelerated growth of both 100% juice categories. These categories have achieved double-digit off-trade retail sales val ... Read More
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Concentrates in North Macedonia
Concentrates in North Macedonia The concentrates category has experienced a decline in off-trade volume sales in North Macedonia in 2024, despite achieving modest off-trade rsp value growth supported by inflation-driven price increases. However, the overall performance of the category remains lacklu ... Read More
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Bottled Water in Morocco
Bottled Water in Morocco Bottled water in Morocco has experienced rapid expansion in 2024, propelled by four key factors. First, the category has been growing from a relatively low base, which has provided substantial room for further development. Second, ongoing drought conditions and the low quali ... Read More
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Energy Drinks in Costa Rica
Energy Drinks in Costa Rica Energy drinks have continued to perform strongly across Costa Rica in 2024, but growth within the on-trade channel has outpaced the off-trade sector. The full recovery of the foodservice industry following the pandemic has boosted the popularity of energy drinks in social ... Read More
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Carbonates in Costa Rica
Carbonates in Costa Rica While major brands such as Coca-Cola and Pepsi have continued to dominate shelf space in 2024, an increasing variety of imported options of carbonates has emerged in modern retailers in Costa Rica as players seek to diversify their flavour offerings and attract a broader con ... Read More
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Bottled Water in Georgia
Bottled Water in Georgia Bottled water in Georgia has continued to exhibit mid-single-digit growth in 2024, reflecting a steady rise in consumer demand. While still bottled water remains the dominant category, flavoured still bottled water has shown promising growth, albeit from a relatively small b ... Read More
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RTD Coffee in Georgia
RTD Coffee in Georgia RTD coffee has experienced steady growth in volume sales in Georgia in 2024, albeit from a small base. The category’s expansion is supported by a growing interest in cold coffee beverages. However, the overall assortment remains relatively narrow, and RTD coffee is not widely a ... Read More
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RTD Tea in Georgia
RTD Tea in Georgia RTD tea in Georgia has continued its growth trajectory in 2024, with off-trade volume sales rising by 7% to reach 11 million litres. Reduced-sugar still RTD tea, although a niche product area, has experienced a notable increase in volume sales. This growth is attributed to its low ... Read More
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Soft Drinks in Costa Rica
Soft Drinks in Costa Rica The Costa Rican economy continues to expand in 2024, and so does the soft drinks market. According to estimates from the Costa Rican Research Institute in Economic Sciences, Costa Rica is expected to grow by 4.4% in its gross domestic product (GDP) during 2024. The Central ... Read More
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Soft Drinks in Cameroon
Soft Drinks in Cameroon Cameroon’s inflation rate is expected to remain at approximately 7% by the end of 2024, as reported by the National Institute of Statistics, reflecting the compounded effects of a 15% price adjustment at the pump since 1 February 2024 and subsequent increases in the costs of ... Read More
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Bottled Water in Costa Rica
Bottled Water in Costa Rica Costa Ricans are becoming increasingly health-conscious in 2024, particularly among middle- and upper-income groups. As consumers transition away from diet sodas, they are seeking alternatives that align with their wellness goals. Bottled water has become a popular choice ... Read More
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RTD Tea in Cameroon
RTD Tea in Cameroon Volume sales continue to be low for RTD tea, with low awareness among consumers, as well as limited distribution. In 2024, volume sales are expected to fall, as there is little promotion to increase volume sales, as players concentrate on more lucrative soft drinks within their p ... Read More
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RTD Tea in Costa Rica
RTD Tea in Costa Rica RTD tea has become an integral part of Costa Rican beverage preferences in 2024, thanks to its sweet flavour, competitive pricing, and the widespread perception that it is a healthier alternative to carbonated drinks. This versatile drink is consumed during various occasions, i ... Read More
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Concentrates in Costa Rica
Concentrates in Costa Rica Powdered concentrates have continued to be a mainstay in Costa Rican households in 2024, particularly among families seeking cost-effective solutions for preparing drinks. These products are especially favoured when catering to large groups, as they offer a quick, convenie ... Read More
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Bottled Water in Cameroon
Bottled Water in Cameroon Price sensitivity in bottled water in Cameroon has remained exceptionally high in 2024, making it the most competitive product area within soft drinks. With persistent shortages in tap water supply, bottled water has become a critical necessity, prompting consumers to prior ... Read More
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Sports Drinks in Costa Rica
Sports Drinks in Costa Rica Sugar-free alternatives such as Gatorade Zero and Powerade Zero have achieved notable success in Costa Rica in 2024, particularly among health-conscious consumers seeking low-calorie hydration. These options appeal to individuals who previously avoided sports drinks due t ... Read More
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Juice in Georgia
Juice in Georgia Juice in Georgia has experienced stable growth in both volume and value sales in 2024. This growth is underpinned by the extensive variety of juice brands, flavours, and packaging options available to consumers. Modern retail channels, particularly convenience stores, which represen ... Read More
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Anheuser-Busch InBev NV in Alcoholic Drinks (World)
Anheuser-Busch InBev NV in Alcoholic Drinks (World) AB InBev – the world’s largest brewer – benefits from an offer that spans a broad range of geographies, beer categories and price points, which boosts its capacity to adapt. Flexibility will prove advantageous, given the array of challenges current ... Read More
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Soft Drinks in Georgia
Soft Drinks in Georgia The wave of immigration to Georgia in 2022, which had initially spurred economic and market growth, began to reverse towards the end of 2023, with many immigrants leaving the country. This trend has continued into 2024, contributing to a slowdown in the volume growth of soft d ... Read More
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Juice in Costa Rica
Juice in Costa Rica Parents in Costa Rica often face challenges in ensuring their children remain hydrated, and sweetened beverages are frequently chosen as a convenient solution. While carbonated drinks, iced teas, and concentrates are popular among children, parents seeking healthier alternatives ... Read More
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RTD Coffee in Costa Rica
RTD Coffee in Costa Rica In Costa Rica, consumers traditionally rely on a hot cup of coffee to satisfy their caffeine needs, particularly in the mornings. For those seeking portable caffeine options, RTD coffee has struggled to compete effectively with energy drinks and carbonated beverages, which a ... Read More
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