Category: Beverages
Beverages market research reports by Euromonitor International
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Wine in Colombia
After a reduction in volume sales in 2023, wine saw a recovery in Colombia in 2024. This recovery in volume sales was propelled by wines in the lower price tiers, which are mostly imported by discounters like D1 which, for three consecutive years has maintained its position as the top importer, disp ... Read More
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Where Consumers Shop for Hot Drinks
The global hot drinks industry is shifting towards value-led retail, with small grocers and discounters seeing significant growth. Nevertheless, e-commerce is set to grow, especially online marketplaces, due to features such as social selling, influencer-driven demand, last mile delivery services an ... Read More
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Alcoholic Drinks in Saudi Arabia
Total volume sales of alcoholic drinks (being only non-alcoholic drinks) maintained a positive performance in Saudi Arabia in 2024, with growth slightly stronger compared to 2023. Value sales were also positive, albeit at slightly lower levels of growth compared to the previous year. Meanwhile, on-t ... Read More
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Cider/Perry in Cameroon
Total volume sales of cider/perry in Cameroon remained negligible in 2024. Euromonitor International's Cider/Perry in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify ... Read More
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Rtds in Dominican Republic
There was a decline of volume sales in RTDs in 2024. Although RTDs have seen growth in recent years, mainly from younger consumers of under 30-years-of-age, competition with beer in the last year, whose price per litre is much lower, negatively impacted sales. Spirit-based RTDs continued to dominate ... Read More
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Spirits in Denmark
Spirits volume sales continued to decline in 2024, whilst total value sales held ground. Consumption is hampered by the sheer maturity of the spirits category, as well as the growing tendency of young adults to drink less and lighter drinks. White spirits is a mature category led by vodka, which con ... Read More
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Rtds in Azerbaijan
RTDs in Azerbaijan showed a modestly improved performance in terms of total volume sales growth in 2024. It was among the areas of the local alcoholic drinks market that profited most from the continued expansion of the population of legal drinking age, as these types of products are primarily consu ... Read More
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Cider/Perry in Denmark
Cider/perry sales in Denmark experienced further decline in 2024 reflecting shifting consumer preferences and product innovation trends. The range of available ciders is relatively small, whilst leading breweries tended to focus on other key categories. Regular cider is no longer appealing to young ... Read More
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Wine in Egypt
Wine continues to register strong growth in Egypt, standing out as one of the most dynamic alcoholic drinks categories in 2024. Building on momentum from the review period. The surge is being driven by the growing presence of premium wines, which are increasingly aligned with consumer preferences. A ... Read More
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Cider/Perry in Colombia
Cider/perry experienced small volume growth in Colombia in 2024, despite its low levels of popularity in the country. Indeed, this is an underdeveloped category, with only regular variants of cider available, and with a minimal number of consumers aware of or interested in this alcoholic drink. The ... Read More
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Spirits in Canada
Spirits are facing the brunt of the no-alcohol trends in Canada, thus, sales saw an ongoing slump in 2024. Indeed, since spirits have a high ABV, such options are facing notable challenges due to the overall decline in alcohol consumption. Indeed, especially the younger adult generations are becomin ... Read More
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Cider/Perry in the Czech Republic
Cider consumption in the Czech Republic remained broadly stable in 2024. Following a period of dynamic growth in earlier years, the category has now entered a phase of stagnation, largely due to intensifying competition from other low-alcohol and alcohol-free alternatives. While ciders align with cu ... Read More
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Spirits in Dominican Republic
Volume sales of spirits fell in the Dominican Republic in 2024, Spirits are more expensive that other alcoholic drinks and after several years of rising prices, consumers continued to be price sensitivity. This contributed to the fall in volume sales. In addition, the maturity of spirits also dampen ... Read More
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Beer in Dominican Republic
Beer continued to be the most popular alcoholic drink in the Dominican Republic by far and registered healthy volume growth in 2024. Its affordability compared to other alcoholic drinks supported volume sales. A particularly warm summer also contributed to volume growth, as beer is seen as a refresh ... Read More
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Beer in Egypt
Over the review period, demand has gradually shifted towards higher-alcohol beers, exemplified by the popularity of Sakara 15% in both 500ml can and bottle formats. These products are particularly sought-after in tourist areas and among younger urban consumers in Cairo and other major cities. Noneth ... Read More
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Beer in Azerbaijan
Growth in total volume sales of beer in Azerbaijan in 2024 was up on that recorded in 2023. This was primarily thanks to the alleviation of pricing pressures and increased discretionary spending by consumers amidst falling inflation and other favourable macroeconomic indicators. Frequent new launche ... Read More
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Cider/Perry in Canada
Cider/perry remained in a slump in Canada in 2024, due to the overarching trends impacting the consumption of alcohol, alongside competition from other categories such as RTDs and non-alcoholic variants. The younger adult generations, in particular, are embracing sober lifestyles, placing downwards ... Read More
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Beer in Canada
Total volume sales of beer remained in a negative slump in Canada in 2024, due to overall trends affecting alcohol consumption. Notably, beer is facing rising competition from RTDs and non-alcoholic alternatives. Within this environment, players are attempting to revitalise sales through targeted pr ... Read More
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Beer in Saudi Arabia
Volume sales of beer (being only non-alcoholic beer) maintained positive volume growth in Saudi Arabia in 2024, at a slightly stronger level of growth than seen in 2023, albeit still at relatively low levels. Overall, it is noted that sales remain based on seasonality and socially-driven demand. Eu ... Read More
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Beer in Costa Rica
Beer consumption in Costa Rica experienced a slight decline in 2024, particularly in the latter part of the year, when heavy rainfall and flooding dampened sales. Despite this, beer remains the largest category within the alcoholic drinks market. Its enduring popularity is largely attributed to the ... Read More
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Spirits in Colombia
Volume sales of spirits continued to fall in Colombia 2024, for the second consecutive year. Spirits are the most expensive among alcoholic drinks and, considering consumers are experiencing lower levels of disposable income, spirits are suffering. Instead, consumers are switching to more affordable ... Read More
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Alcoholic Drinks in Belgium
Alcoholic drinks in Belgium experienced a decline in overall sales in 2024, driven by shifts in consumer behaviour and the rising cost of living. As moderation and mindful drinking became more mainstream, an increasing number of Belgians have reduced their alcohol intake, either by cutting back on f ... Read More
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Beer in the United Kingdom
Beer overall was impacted by prevailing economic conditions in 2024, with declining consumer purchasing power leading to a preference for drinking at home rather than at on-trade venues. Off-trade volume sales of beer increased during the year while the on-trade saw declines. Though many members of ... Read More
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Spirits in South Korea
Total volume sales of spirits increased in South Korea in 2024, reflecting a steady recovery in consumer demand after a difficult year in 2023, despite economic challenges. Growth was driven by rising interest in premium spirits, the home consumption trend, and expanding product diversity. Consumers ... Read More
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Beer in South Korea
In 2024, total volume sales of beer in South Korea saw a solid increase, with a better performance than in the previous year. In 2022 and 2023, off-trade sales declined and on-trade sales increased, in a post-pandemic correction as consumers returned to drinking outside the home. However, in 2024 th ... Read More
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