Category: Soft Drinks
Soft Drinks market research reports by Euromonitor International
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The Intoxicating Appeal of Sobriety: Adult Non-Alcoholic Drinks go Mainstream
Moderation, mindful drinking, “zebra striping”, dry venues, retailers and events – non-alcoholic adult drinks are coming of age and disrupting industry perceptions, formulations and – ultimately – the entire drinking ritual. Is this an existential threat or a paradigm shift? What are the key drivers ... Read More
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Where Consumers Shop for Soft Drinks
The global soft drinks industry is shifting towards value-led retail, functional innovation and digital experimentation. From small grocers to social commerce, brands must navigate a fragmented but fast-evolving retail environment, where affordability, technology and lifestyle alignment increasingly ... Read More
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Soft Drinks in Brazil
In 2024, stable off-trade volume growth was maintained in soft drinks in Brazil, with sales increasing across most categories. Brazil is a significant player in the global soft drinks industry, with some unique characteristics that set it apart from other countries. Unlike the global scenario, in wh ... Read More
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Carbonates in Brazil
Carbonates maintained solid off-trade retail volume growth in Brazil in 2024. While globally, bottled water is the largest soft drinks category in volume terms, in Brazil, carbonates is the leading soft drinks category, and has maintained growth year after year – this continued in 2024. This is than ... Read More
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Concentrates in Brazil
In Brazil, off-trade RTD volume sales of concentrates fell for the third year in a row in 2024, partly due to the competition from other soft drinks categories. For instance, over recent years, increasing awareness of the importance of healthy products benefited sales of juice, due to the perception ... Read More
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Health and Wellness Innovation: Metabolism, Microbiome and Mind
Consumers increasingly look to their food and drinks as a key to a healthier life. The lines between food and drinks and consumer health are consequently blurring. Interest for appetite control will spur new consumption occasions for GLP-1 ‘companion foods’ and mimickers, whilst gut health propels p ... Read More
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Product Innovation in Food and Beverage
This report utilises Euromonitor International’s new Passport Innovation platform to explore new product launches across Food and Beverage categories. The report features new brand and sub-brand launches and their attributes across Packaged Food, Soft Drinks, Hot Drinks and Pet Care industries. Thre ... Read More
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Competitor Strategies in Health and Wellness
Product sales with health & wellness claims have seen a slow down in sales after a surge over 2020-2022. Heightened demand for healthier choices has subsided, however, more stable growth is expected in the forecast period. While cost-of-living crisis has consumers rethinking their shopping habits an ... Read More
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Concentrates in Estonia
The concentrates category in Estonia has remained relatively stagnant in 2024, reflecting its continued struggle to gain traction amidst a highly competitive beverage market. Ready-to-drink (RTD) alternatives have presented significant challenges, offering greater convenience and often more appealin ... Read More
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Carbonates in Estonia
Carbonates in Estonia has demonstrated a steady performance throughout 2024, largely benefiting from favourable seasonal conditions. The summer of 2024, which commenced earlier than usual in May, has played a pivotal role in driving demand for these beverages. Such weather patterns have historically ... Read More
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Soft Drinks in Estonia
Soft drinks in Estonia has exhibited diverse patterns of development in 2024, reflecting the interplay of multiple economic, climatic, and consumer-driven factors. Economic uncertainty has remained a central theme, with the increase in VAT at the start of 2024 exacerbating consumer pessimism and con ... Read More
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Affordability, Value and Soft Drinks
Affordability is reshaping consumer priorities as cost-of-living challenges persist, driving demand for budget-friendly brands. Health and functionality are key focus areas, with hydration powders and gut-health drinks growing. Emerging markets in Africa, the Middle East and APAC lead soft drinks vo ... Read More
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Soft Drinks in Mexico: ISIC 1554
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Soft Drinks: ISIC 1554 market at a national level. It provides the latest retail sales data, allowing you to identify th ... Read More
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Wines and Cider in Mexico: ISIC 1552
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Wines and Cider: ISIC 1552 market at a national level. It provides the latest retail sales data, allowing you to identif ... Read More
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The World Market for Soft Drinks
In the global soft drinks industry in 2025, emerging markets are driving volume growth, while mature markets focus on premiumisation and functionality. Affordability concerns are shaping pricing and pack strategies, while e-commerce and informal retail gain traction. Local value brands are increasin ... Read More
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Top Five Trends in Soft Drinks
Soft drinks producers face affordability pressures at the same time as new health-driven demand spaces thrive. New models of digital innovation cause category disruption with packaging safety concerns also on the horizon. Retail volume growth slows in important high-income markets, pushing brands to ... Read More
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Carbonates in Pakistan
Carbonates in Pakistan Heavyweights in the carbonates category including The Coca-Cola Company and PepsiCo Inc have faced substantial revenue declines since the boycott movement began in Pakistan. Consumers have developed a preference for local or alternative drinks that severely impacted the retail ... Read More
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Concentrates in Pakistan
Concentrates in Pakistan In recent years, there has been a major influx of concentrates made in Iran brought in via the Pakistan-Iran border. Since the new government came into power in February 2024, there have been stricter border controls, and many Iranian products, especially concentrates, have ... Read More
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Soft Drinks in Tanzania
Soft Drinks in Tanzania Tax increases placed upward pressure on prices in 2024, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class continued to underpin sales growth. Investment in infrastructure has also led to improvements in the distribution of soft dr ... Read More
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Soft Drinks in Ethiopia
Soft Drinks in Ethiopia In 2024, all significant categories of soft drinks in Ethiopia saw good total volume growth, supported by fast urbanisation and population growth, improving economic indicators, stronger distribution, advertising and company activity. Bottled water, with by far the fastest to ... Read More
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Soft Drinks in Pakistan
Soft Drinks in Pakistan Soft drinks posted robust growth in volume terms over 2024 as the Pakistan economy slowly began to show signs of recovery. Inflation began to fall with the foreign exchange rate remaining stable and the current account deficit reducing. Nonetheless, it will take some time for ... Read More
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Soft Drinks in Oman
Soft Drinks in Oman In 2024, soft drinks in Oman has been influenced by several economic factors. Inflation, at 0.74%, and a stable oil price of USD89.3 per barrel have impacted prices, including non-alcoholic drinks, which saw a 0.86% increase in their Consumer Price Index. The imports price index ... Read More
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Concentrates in Serbia
Concentrates in Serbia In 2024, demand for concentrates in Serbia is driven by their lower prices compared to other soft drinks. With rising prices and a decline in disposable incomes, price-sensitive consumers are switching to more cost-effective concentrates. Powder concentrates is the best perfor ... Read More
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Carbonates in Serbia
Carbonates in Serbia Carbonates continue to record slight off-trade volume decline in 2024 due to strong price increases and falling disposable incomes. Serbians are reassessing their daily purchases, notably reducing their consumption of non-essential items like carbonated beverages. Rising health ... Read More
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Soft Drinks in Iraq
Soft Drinks in Iraq Soft drinks saw a strong increase in total volumes in Iraq in 2024. Local products benefit from the government restricting or banning the import of soft drinks into Iraq. The Iraqi economy is benefiting from high oil prices and investments in infrastructure and real estate. Rapid ... Read More
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