Category: Ready to Drink
Ready to Drink market research reports by Euromonitor International
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The Intoxicating Appeal of Sobriety: Adult Non-Alcoholic Drinks go Mainstream
Moderation, mindful drinking, “zebra striping”, dry venues, retailers and events – non-alcoholic adult drinks are coming of age and disrupting industry perceptions, formulations and – ultimately – the entire drinking ritual. Is this an existential threat or a paradigm shift? What are the key drivers ... Read More
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Spain in 2040: The Future Demographic
The population of Spain is predicted to decline by 3.3%, due to changes in net migration and natural change, standing at a total of 50.2 million citizens by 2040. The birth rate in Spain is anticipated to increase between 2024 and 2040. Mid-Lifers (aged 45-64) will represent the largest portion of t ... Read More
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RTD Coffee in Brazil
Even though RTD coffee maintained strong growth in off-trade volume terms in Brazil in 2024, it remained by far the smallest soft drinks category in the country. Although Brazil is the largest market for hot coffee in the world (considering volume sales of hot drinks), it places well down the rankin ... Read More
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RTD Tea in Brazil
RTD tea maintained solid off-trade volume growth in Brazil in 2024. The main brands enjoy the preference of consumers who already know them from their traditional operation in hot tea. Even though hot tea is still more popular, with higher volume sales, as RTD tea has a higher price point this is be ... Read More
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Uncovering Need States in Asia Pacific: Beverages
As use occasions fragment, categories blur and lifestyle patterns change in Asia Pacific, consumers are placing an even greater focus on the desired outcome of their consumption behaviour, making need states a powerful means of segmenting and targeting consumers for beverage companies in Asia Pacifi ... Read More
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The Future of On-Trade Alcoholic Drinks
On the surface, the outlook for on-trade alcoholic drinks is not a positive one. A cautious consumer spending mindset and changing priorities mean people are going out less frequently than in the past or drinking less when they do. Elevated input costs are adding to the industry’s difficulties. Yet, ... Read More
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RTD Coffee in Estonia
Although the RTD coffee category remains relatively insignificant in terms of overall sales in Estonia, its strong seasonal demand has provided a temporary boost in 2024. The early summer months, characterised by warmer temperatures, have played a pivotal role in driving consumer interest and contri ... Read More
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Affordability, Value and Soft Drinks
Affordability is reshaping consumer priorities as cost-of-living challenges persist, driving demand for budget-friendly brands. Health and functionality are key focus areas, with hydration powders and gut-health drinks growing. Emerging markets in Africa, the Middle East and APAC lead soft drinks vo ... Read More
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RTD Coffee in Pakistan
RTD Coffee in Pakistan Nestlé maintains its lead in ready-to-drink (RTD) coffee in Pakistan through a combination of strategic branding, solid distribution networks, and continuous product innovation. Nescafé Ice Coffee Café Latte is widely recognised and trusted for its quality and taste. Nestlé Pa ... Read More
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RTD Tea in Pakistan
RTD Tea in Pakistan Lipton Iced Tea Lemon from Unilever Pakistan Ltd dominates ready-to-drink (RTD) tea in Pakistan. Lipton's RTD tea products are widely available in supermarkets, hypermarkets, petromarts, and online platforms, ensuring good visibility and accessibility. The brand has successfully ... Read More
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RTD Tea in Serbia
RTD Tea in Serbia High price increases and a decline in disposable income, resulting in greater price sensitivity, are forcing consumers to prioritise essential items in 2024. As a result, demand for RTD tea continues to be impacted in the year. Reduced sugar RTD tea is experiencing faster growth fr ... Read More
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RTD Coffee in Serbia
RTD Coffee in Serbia Volume sales of RTD coffee in Serbia in 2024 are boosted by growing consumer awareness about RTD coffee and it being a small, unsaturated category. An expanding product assortment is also supporting sales in the year. However, high price growth and a decline in consumers’ dispos ... Read More
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RTD Tea in Uzbekistan
RTD Tea in Uzbekistan The annual rate of growth in off-trade volume sales of RTD tea slowed significantly in 2024 but remained robust. This was largely due to unit price growth amid rising production costs and a general decline in consumer purchasing power. Euromonitor International's RTD Tea in Uzb ... Read More
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RTD Tea in Dominican Republic
RTD Tea in Dominican Republic Volume sales for RTD tea continued to be low in Dominican Republic in 2024 and it registered the lowest volume growth of all soft drinks. One reason for the subdued performance is that since the Lipton brand withdrew in 2022, no other brand has taken over its position. ... Read More
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RTD Coffee in Slovenia
RTD Coffee in Slovenia RTD coffee continues to grow steadily in 2024, with demand largely driven by its convenience and the growing appetite for new coffee flavours and combinations with both dairy and non-dairy products. The rise in on-the-go beverage consumption is another key factor driving growt ... Read More
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RTD Tea in Slovenia
RTD Tea in Slovenia RTD tea continues to enjoy solid off-trade volume growth, one of the highest in soft drinks, and strong off-trade value growth, benefiting from a growing number of consumers shifting from carbonates and juices. Sophisticated flavour combinations are also contributing to the growt ... Read More
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RTD Tea in Tunisia
RTD Tea in Tunisia In recent years, RTD tea in Tunisia witnessed the entry of various international brands such as Pfanner, DiDi, and Rauch, which were distributed through modern grocery retailers. However, by 2024, these brands have entirely exited the market. This failure can be attributed to a co ... Read More
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RTD Coffee in Tunisia
RTD Coffee in Tunisia In 2024, RTD coffee remains an exceedingly small category in Tunisia, catering primarily to a niche market of higher-income consumers. Starbucks is the sole brand active in this product area, with its products available only in select modern outlets and a few forecourt retailer ... Read More
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RTD Coffee in Israel
RTD Coffee in Israel The market for RTD coffee in Israel experienced robust growth in off-trade volumes in 2024, building on the momentum from the previous year. This surge can be attributed to the increasing demand for convenient, on-the-go beverage options among local consumers. As post-pandemic l ... Read More
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RTD Tea in Israel
RTD Tea in Israel RTD tea experienced a further decline in volume sales in 2024, as rising health awareness prompted Israeli consumers to shift towards healthier, more natural beverages, such as 100% juice or carbonated bottled water. Thanks to the health and wellness trend, consumers are increasing ... Read More
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RTD Tea in Canada
RTD Tea in Canada In 2024, RTD tea in Canada witnessed relatively flat compared to recent years. The product has strong appeal among younger consumers in the Gen Z cohort who are drawn to its health association with tea. Carbonated RTD tea is considered a healthier alternative to carbonates and suga ... Read More
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RTD Coffee in Canada
RTD Coffee in Canada RTD coffee in Canada is a small category that witnessed moderate growth in 2024 with retail volumes increasingly steadily although the pace of volume growth slowed in the on-trade. RTD coffee has emerged as a drink for modern generations ready to try something new and move away ... Read More
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RTD Tea in India
RTD Tea in India Off-trade sales of RTD tea in India are set to continue to see volume and current value growth in 2024, with many consumers valuing the drink’s convenient, on-the-go nature. Nevertheless, RTD tea is set to continue to account for the lowest sales within soft drinks in the off-trade ... Read More
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RTD Tea in Uruguay
RTD Tea in Uruguay In 2024, the volume sales of RTD tea in Uruguay have shown modest growth in off-trade channels, reflecting a 4% increase. However, this growth has been tempered by the beverage's limited popularity among Uruguayans, leaving the category underdeveloped. The landscape for RTD tea co ... Read More
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RTD Coffee in Guatemala
RTD Coffee in Guatemala RTD coffee is a small, yet stable category in Guatemala which continues to witness steady retail volume growth in 2024. The appeal of RTD coffee continues to be hampered by the strong cultural preference for hot coffee, which is by far the most popular product type in the loc ... Read More
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