Category: Apparel
Apparel market research reports by Euromonitor International
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Sportswear in Germany
Sportswear in Germany In 2024, sportswear in Germany maintains healthy growth, confirming the resilience of the category. Sports-inspired apparel and footwear are both recording particularly strong growth, given the versatility of casualwear as not only part of daily lives or outside of work, but al ... Read More
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Womenswear in Germany
Womenswear in Germany Despite the slowdown of inflation in 2024, womenswear in Germany continues to experience only modest growth as purchasing power and consumer confidence remain low. Consumer sentiment has fluctuated on a monthly basis across the largest category of apparel and footwear, with som ... Read More
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Hosiery in Germany
Hosiery in Germany Retail volume sales of hosiery in Germany are rising in 2024, as local consumers continue to spend greater time outside of the home socialising, travelling, and working in the office more regularly. Both sheer and non-sheer hosiery are performing positively in volume terms, regard ... Read More
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Apparel and Footwear in Germany
Apparel and Footwear in Germany Retail volume sales of apparel and footwear in Germany are marginally improving in 2024 after a challenging year in 2023. However, challenges remain, as consumer sentiment is volatile, affected by unpredictable circumstances and global instability. Consumers remain ca ... Read More
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Childrenswear in Germany
Childrenswear in Germany Demand for childrenswear in Germany, particularly baby and toddler wear, continues to decline, as the country’s birth rate further falls as part of a trend observed in recent years. On the other hand, costs of production continue to rise due to the elevated prices of energy ... Read More
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Footwear in Germany
Footwear in Germany Despite still challenging circumstances in 2024, retail volume sales of footwear in Germany are improving following a noticeable decline in 2023 due to high inflation rates, while several insolvencies were filed among players. Despite fluctuating consumer confidence, where inflat ... Read More
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Jeans in Germany
Jeans in Germany Retail volume sales of jeans in Germany are marginally improving in 2024 compared to the previous year, when the category recorded a decline in both the men’s and women’s segments. Greater premiumisation has been observed, especially in men’s jeans, with super premium men’s jeans re ... Read More
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Apparel and Footwear in Israel
Apparel and Footwear in Israel Retail volume sales of apparel and footwear came under pressure in 2024 as consumer purchasing power remained low in Israel for much of the year. The early part of 2024 was characterised by fluctuating inflation although it began to stabilise in May with the economy al ... Read More
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Bags and Luggage in the US
Bags and Luggage in the US Consumers’ desire to prioritise spending on travel and/or experiences in 2024 is set to positively influence sales in certain bags and luggage categories in the US, such as luggage, backpacks, and duffel bags, although rising costs continue to influence consumers’ purchasi ... Read More
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Hosiery in Austria
Hosiery in Austria Hosiery sales in Austria recorded a 1% retail value uplift in 2024, while retail volume declined by a significant 3%. This downward shift is due to economic challenges that have led shoppers to reassess their purchasing habits. Despite a slight slowdown in inflation compared to 20 ... Read More
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Jeans in Austria
Jeans in Austria In 2024, retail value sales of jeans in Austria grew by 2%, while retail volume declined by 1%. Though the category saw some value growth, this was primarily driven by inflation and rising production costs rather than increased consumer demand. This decline in retail volume reflecte ... Read More
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Sportswear in Austria
Sportswear in Austria In 2024, while the sportswear in sector in Austria saw slower growth compared to 2023, it continued to demonstrate resilience, maintaining strong performance despite a relatively challenging year for the broader apparel and footwear markets. One of the key drivers of sales was ... Read More
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Childrenswear in Israel
Childrenswear in Israel Childrenswear in Israel was negatively impacted by the trend towards hand-me downs between mothers in 2024, with retail volume sales pushed into decline. When children outgrow their clothes mothers are passing them on to other families with smaller children. Mothers are keen ... Read More
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Menswear in Israel
Menswear in Israel Like their female counterparts, men were increasingly price sensitive in 2024 and this damaged sales of menswear in Israel. Major menswear fashion brands such as Zara were some 30-50% more expensive in Israel than in the same stores in Spain and France. As a result, customers had ... Read More
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Apparel Accessories in Israel
Apparel Accessories in Israel Despite Israeli consumers buying more caps, hats and headscarves, most were price-conscious and preferred to spend less on apparel accessories in 2024 to save money. There were fewer discounts in accessories than other categories, such as womenswear, and this also hinde ... Read More
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Bags and Luggage in South Korea
Bags and Luggage in South Korea In 2024, bags and luggage in South Korea is expected to maintain retail current value growth, although volume sales are set to see little movement, and will fail to return to the pre-pandemic (2019) level. Although luxury handbags is expected to maintain retail volume ... Read More
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Personal Accessories in South Korea
Personal Accessories in South Korea Personal accessories in South Korea is set to see negligible retail volume growth in 2024, along with dynamic retail current value growth. The much stronger value growth is due to price rises and the strength of luxury sales. While the economic downturn initially ... Read More
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Apparel and Footwear in Austria
Apparel and Footwear in Austria The Austrian apparel and footwear market in 2024 was significantly shaped by ongoing economic strains, with high inflation and the cost-of-living crisis continuing to shape consumer spending patterns. While inflation rates were lower compared to 2023, Austrian consume ... Read More
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Jewellery in the US
Jewellery in the US While jewellery in the US is set decline again in current value terms in 2024, it is expected to see an improvement from its performance in 2023, with only a negligible fall in sales. Consumers remain cautious in their spending on non-essential goods, and while inflation is moder ... Read More
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Hosiery in Israel
Hosiery in Israel Hosiery witnessed a relatively challenging year in 2024 due to the very hot temperatures experienced in Israel. By April 2024, temperatures were verging on the extreme with temperatures in May 2024 hitting over 40°C. Given the hot weather, many consumers avoided wearing sheer hosie ... Read More
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Traditional and Connected Watches in South Korea
Traditional and Connected Watches in South Korea Traditional and connected watches in South Korea is expected to return to growth in both retail volume and current value terms in 2024, with increases anticipated for both traditional watches and connected watches. Within traditional watches, although ... Read More
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The World Market for Apparel and Footwear
The World Market for Apparel and Footwear This report explores how fashion players can redefine their value beyond price to attract shoppers, as budgeting among consumers has normalised. In the current context of geopolitical tensions, economic uncertainty and climate change, industry players need t ... Read More
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Traditional and Connected Watches in the US
Traditional and Connected Watches in the US Following its soaring post-pandemic recovery, driven by high-priced models, traditional watches in the US is set to continue posting moderate retail current value growth in 2024. High watches is expected to continue driving growth, despite the expectation ... Read More
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Womenswear in Austria
Womenswear in Austria In 2024, retail value sales of womenswear in Austria continued to rise, increasing by 3%. However, this was largely driven by ongoing price hikes. Consumer demand somewhat retracted, as many shoppers were navigating the challenges of the cost-of-living crisis and prioritising e ... Read More
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Menswear in Austria
Menswear in Austria In 2024, the retail value sales of menswear in Austria saw a modest increase of 2%, largely driven by higher prices. However, demand was challenged as consumers grappled with the ongoing cost of living crisis. With many focusing on essential purchases rather than non-essential fa ... Read More
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