Category: Apparel
Apparel market research reports by Euromonitor International
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Childrenswear in South Africa
Childrenswear in South Africa continued to perform well in 2024, with both retail volume and value sales rising. With family sizes shrinking and an increasing number of women joining the workforce, some local households now have higher disposable incomes to spend on discretionary items for their chi ... Read More
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Sportswear in South Africa
Sportswear in South Africa continued to record solid value growth in 2024, primarily driven by the athleisure trend and a casualisation of dress codes. However, an increasing number of low-priced options has emerged on the local market, including the likes of Mr Price Sport, thereby expanding the sp ... Read More
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Footwear in South Africa
Footwear in South Africa recorded flat volume sales growth in 2024, with overall demand remaining below pre-pandemic levels. South Africans remained price-sensitive at the end of the review period, hindering stronger volume growth. Although there was some relief from loadshedding, alongside declinin ... Read More
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Jeans in South Africa
South Africans have been facing a tough economic situation with the rising cost of living and unemployment, and as a result are downtrading to more affordable brands of jeans. This has led to solid performances by economy and standard jeans when a purchase is necessary. Additionally, when it comes t ... Read More
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Apparel Accessories in South Africa
Consumers have been reducing purchases of non-essential items, resulting in stagnant demand for apparel accessories in South Africa compared to the previous year. Many accessories are considered less important fashion items. As such, consumers have been trading down to less expensive brands, private ... Read More
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Womenswear in South Africa
Despite marginal retail volume growth in 2024, overall demand for womenswear in South Africa remained below pre-pandemic levels, with value sales growth notably slowing compared to the previous year. Due to the challenging economic and competitive retail situation, retailers have been offering aggre ... Read More
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Menswear in South Africa
Overall demand for menswear in South Africa remained weak in 2024, with further declines for men’s suits and men’s jackets and coats, in particular. Since the pandemic, office attire has shifted towards more casual and semi-smart options. Euromonitor International's Menswear in South Africa report o ... Read More
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Hosiery in South Africa
The low replacement rate of hosiery in South Africa, perceived by the majority of consumers as a less essential item in their wardrobes, resulted in falling demand in 2024. Even in terms of merchandising, very limited shelf space is allocated to hosiery items in the local market. Euromonitor Interna ... Read More
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Apparel and Footwear in South Africa
2024 was a key year for South Africa due to national elections, which resulted in some political instability, consumer wariness, as well as a challenging economic environment. Therefore, local consumers continued to seek value and affordability as key purchasing factors. However, with the interest r ... Read More
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Top Five Trends in Apparel and Footwear
Uncertainty reigns across the fashion landscape as the industry continues to feel pressure on discretionary spending while grappling with geopolitical risks. However, rising demand from emerging markets, new technologies, intergenerational shifts and consumers’ growing preferences for experiences an ... Read More
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Apparel and Footwear Specialists in Romania
Apparel and footwear specialists registered modest current value growth in Romania in 2024, though constant vale sales fell. Though inflation eased, prices were still rising and this cut into profit margins. In addition, consumers remained price sensitive and this also dampened value sales. There wa ... Read More
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Apparel and Footwear Specialists in Colombia
Apparel and footwear specialists navigated a complex economic landscape in 2024. The year was marked by a series of financial challenges for businesses, most notably the cost-of-living crisis stemming from high interest rates and higher utility bills. Retailers were forced to close outlets in favor ... Read More
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Apparel and Footwear Specialists in Italy
2024 was another difficult year for apparel and footwear specialists in Italy, with declining sales in current value terms and only a slight increase in the number of outlets. The sales decline was caused in part by a slowdown in seasonal discount sales (eg January and July) and the delayed start of ... Read More
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Apparel and Footwear Specialists in Poland
The cautious approach of Polish consumers, coupled with a mild summer and autumn, dampened volume of apparel and footwear sales in 2024. Rising inflation, energy costs, and food prices have further reduced disposable incomes, leading to moderate spending on non-essential items like clothing and shoe ... Read More
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Apparel and Footwear Specialists in Sweden
Apparel and footwear specialists only managed to achieve sub-decimal value growth in Sweden in 2024. While the Swedish economy is showing signs of improvement, with lower inflation, growing real wages and improving consumer spending confidence, many Swedish consumers are re-thinking their spending o ... Read More
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Apparel and Footwear Specialists in Bulgaria
The apparel and footwear sector in Bulgaria experienced positive growth in 2024, supported by an improving economic outlook and higher purchasing power among consumers. With inflation stabilising and price increases remaining minimal compared to previous years, Bulgarian shoppers felt more confident ... Read More
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Apparel and Footwear Specialists in Canada
In 2024, apparel and footwear specialists in Canada registered double-digit retail current value growth, despite a drop in the number of outlets. Inflationary pressure on prices supported retail current value growth as players tried to maximise profit margins amid store network streamlines. Nonethel ... Read More
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Apparel and Footwear Specialists in Brazil
With the drop in the unemployment rate and a slight improvement in Brazilians’ per capita income, the sales of apparel and footwear specialists remained high in 2024, with little movement in current value sales, along with marginal growth in outlet numbers. This was despite strong competition from l ... Read More
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Apparel and Footwear Specialists in Argentina
In Argentina, prices in apparel and footwear specialist stores rose at rates well below general inflation in 2024. Even so, sales volumes saw a significant decline. Industry sources attribute this trend to the challenging economic environment. Additionally, several chains are facing serious financia ... Read More
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Apparel and Footwear Specialists in Belgium
Despite price stabilisation, apparel and footwear specialists in Belgium saw only modest growth in current value terms in 2024. This was due to a combination of factors negatively affecting the performance of the channel. First, despite inflation stabilising, consumers remained price sensitive and c ... Read More
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Apparel and Footwear Specialists in the US
Apparel and footwear in the US experienced another year of low current value growth in 2024, although mixed results were seen once again, with high inflation continuing to shape consumers’ spending habits. Luxury and mid-tier brands struggled as price-conscious shoppers gravitated toward lower-tier ... Read More
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Apparel and Footwear Specialists in China
After a period of turbulence for most of the review period, the current value sales of apparel and footwear specialists in China remained fairly stable in 2024, with just a minimal increase seen. However, sales remained lower than the pre-pandemic (2019) level. Amongst the factors preventing higher ... Read More
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Apparel and Footwear Specialists in France
Apparel and footwear retailers in France experienced declines in both outlet numbers and current value sales during 2024, continuing the trend of the previous year. This can be attributed to several factors, including a falling birth rate affecting childrenswear, unfavourable weather conditions in t ... Read More
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Apparel and Footwear Specialists in Ireland
In 2024, apparel and footwear specialists in Ireland recorded an uplift in retail value sales of 2%. However, the ongoing shift towards retail e-commerce continued to affect sales in physical retail stores as more consumers opted for the convenience of digital channels. In response to this trend, re ... Read More
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Apparel and Footwear Specialists in Finland
During the review period, apparel and footwear specialist retailers underwent challenging times. Notably, the decrease in sales value in 2020 was very steep due to COVID-19, after which there was some recovery until 2023. This was largely caused by the increased price consciousness of Finnish consum ... Read More
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