Category: Apparel
Apparel market research reports by Euromonitor International
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Apparel and Footwear Specialists in Chile
2024 was a year of recovery for most players in apparel and footwear specialists in Chile, with consumers increasing their spending in the channel after a slow 2023. With an easing of inflation during 2024 and greater access to credit, in addition to a colder winter that saw the arrival of rain acro ... Read More
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Apparel and Footwear Specialists in Turkey
Apparel and footwear specialists in Turkey recorded solid growth in 2024. Derimod is planning to increase the number of stores in Turkey to 100 by the end of 2025. The brand is not only expanding its store-based network in terms of number of outlets but has also announced its intention to increased ... Read More
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Apparel and Footwear Specialists in Hungary
Apparel and footwear specialists in Hungary showed an improved performance in current value growth terms in 2024. Trade picked up as confidence and purchasing power among consumers were strengthened by a significant reduction in inflation. The launch of new collections also helped to drive demand. I ... Read More
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Nappies/Diapers/Pants in Argentina
In 2024, while retail value sales of nappies/diapers/pants in Argentina grew significantly, the volume of sales declined at a substantial rate, exceeding the drop seen in the previous two years. This decline, due to the falling birth rate in Argentina, was further exacerbated by the economic crisis ... Read More
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Nappies/Diapers/Pants in Romania
Value sales of nappies/diapers/pants in Romania recorded a positive increase in 2024, although the category experienced a polarising evolution. In 2023, unit prices saw a sharp rise due to inflation and the waterbed effect caused by price capping on essential products. Although inflation slowed in 2 ... Read More
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Nappies/Diapers/Pants in Denmark
Retail value sales of nappies/diapers/pants declined in 2024, driven by households increasingly prioritising value. Consumers were actively seeking discounts, purchasing in bulk during promotional campaigns, downgrading to lower-priced alternatives, and shifting towards budget-friendly sales channel ... Read More
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Nappies/Diapers/Pants in Egypt
The market for nappies/diapers/pants in Egypt registered a decline in retail volume sales in 2024, continuing the trend of the previous year. The category is struggling to achieve growth due to a declining birth rate, which has reduced the number of potential consumers. In addition, high inflation a ... Read More
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Apparel and Footwear in Asia Pacific
A major slowdown in growth in China negatively impacted the overall apparel and footwear performance in Asia Pacific in 2024, with retail sales increasing at a much slower rate in real value terms in the region than a year earlier. Increasing polarisation, with mass and luxury brands doing well, but ... Read More
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Nappies/Diapers/Pants in the Netherlands
In 2024, value sales of nappies/diapers/pants increased, primarily driven by price hikes rather than volume expansion. The category saw muted volume growth, largely due to declining birth rates and increased adoption of reusable alternatives. The temporary uptick in births during the pandemic did no ... Read More
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Nappies/Diapers/Pants in Malaysia
Value sales of nappies/diapers/pants in Malaysia rose in 2024, amid a more stable pricing environment as inflation subsided. The growing popularity of e-commerce has intensified price competition among brands, prompting them to offer lower unit prices to capture market share. Local consumers frequen ... Read More
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Nappies/Diapers/Pants in France
In 2024, volume and current value sales of nappies/diapers/pants in France declined, reflecting the country’s falling birth rate. Disposable pants emerged as the largest subcategory in volume and current value terms, as well as the most dynamic. The segment’s rise was partly fuelled by the return to ... Read More
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Apparel and Footwear Specialists in Malaysia
Apparel and footwear specialists in Malaysia continued to post strong growth in retail current value sales and outlet numbers in 2024. The strong development plans for fast fashion brands helped to boost the growth performance of apparel and footwear specialists as a whole at the end of the review p ... Read More
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Nappies/Diapers/Pants in Bulgaria
In 2024, nappies/diapers/pants in Bulgaria posted steady but lower value growth in alignment with lower inflation and price stabilisation, although retail prices remain at a high. Junior nappies/diapers was the largest category based on the product’s requirement for protection and comfort for junior ... Read More
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Nappies/Diapers/Pants in Colombia
Value sales of nappies/diapers/pants increased in 2024, although volume sales experienced a decline. According to DANE (National Statistics Department), Colombia recorded its lowest birth rate in a decade. In the first half of 2024, births fell by 15.2% compared to the same period in 2023. Many wome ... Read More
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Apparel and Footwear Specialists in Thailand
Apparel and footwear specialists saw robust growth in current value terms in 2024. The rebound in tourism and consumers returning to more active lifestyles helped fuel demand. Other factors such as urbanisation and the enduring popularity of fast fashion retailers such as Uniqlo and H&M also support ... Read More
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Apparel and Footwear Specialists in the Philippines
Apparel and footwear specialists in the Philippines experienced robust growth in 2024, driven by increased mobility as consumers returned to their pre-pandemic shopping routines. The resurgence in office attendance spurred demand for professional attire, prompting retailers to cater to this trend. F ... Read More
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Nappies/Diapers/Pants in Hong Kong, China
Despite a second consecutive year of positive volume growth in 2024, overall demand for nappies/diapers/pants in Hong Kong remained lower than pre-pandemic levels. Between mid-2023 and mid-2024, Hong Kong’s population declined by 0.1%, continuing the downward trend observed in the local market. Whil ... Read More
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Childrenswear in South Africa
Childrenswear in South Africa continued to perform well in 2024, with both retail volume and value sales rising. With family sizes shrinking and an increasing number of women joining the workforce, some local households now have higher disposable incomes to spend on discretionary items for their chi ... Read More
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Sportswear in South Africa
Sportswear in South Africa continued to record solid value growth in 2024, primarily driven by the athleisure trend and a casualisation of dress codes. However, an increasing number of low-priced options has emerged on the local market, including the likes of Mr Price Sport, thereby expanding the sp ... Read More
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Footwear in South Africa
Footwear in South Africa recorded flat volume sales growth in 2024, with overall demand remaining below pre-pandemic levels. South Africans remained price-sensitive at the end of the review period, hindering stronger volume growth. Although there was some relief from loadshedding, alongside declinin ... Read More
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Apparel Accessories in South Africa
Consumers have been reducing purchases of non-essential items, resulting in stagnant demand for apparel accessories in South Africa compared to the previous year. Many accessories are considered less important fashion items. As such, consumers have been trading down to less expensive brands, private ... Read More
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Jeans in South Africa
South Africans have been facing a tough economic situation with the rising cost of living and unemployment, and as a result are downtrading to more affordable brands of jeans. This has led to solid performances by economy and standard jeans when a purchase is necessary. Additionally, when it comes t ... Read More
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Womenswear in South Africa
Despite marginal retail volume growth in 2024, overall demand for womenswear in South Africa remained below pre-pandemic levels, with value sales growth notably slowing compared to the previous year. Due to the challenging economic and competitive retail situation, retailers have been offering aggre ... Read More
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Menswear in South Africa
Overall demand for menswear in South Africa remained weak in 2024, with further declines for men’s suits and men’s jackets and coats, in particular. Since the pandemic, office attire has shifted towards more casual and semi-smart options. Euromonitor International's Menswear in South Africa report o ... Read More
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Hosiery in South Africa
The low replacement rate of hosiery in South Africa, perceived by the majority of consumers as a less essential item in their wardrobes, resulted in falling demand in 2024. Even in terms of merchandising, very limited shelf space is allocated to hosiery items in the local market. Euromonitor Interna ... Read More
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