Category: Women's Apparel
Women's Apparel market research reports by Euromonitor International
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Apparel and Footwear in India
Apparel and footwear in India experienced lower than anticipated retail current value growth in 2024, with the performance being variable during the year. The first half was subdued, especially for discretionary segments, as severe summer heatwaves in the north, and general elections across the coun ... Read More
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Womenswear in India
Womenswear reported steady retail current value growth in India in 2024, fuelled by the festive and wedding period towards the second half of the year. The initial half was subdued, particularly for discretionary fashion, with North India bracing severe summer heatwaves, and the elections curtailing ... Read More
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Jeans in India
In 2024, jeans in India recorded healthy double-digit retail current value growth, despite a generally cautious retail environment. Men’s jeans continued to account for a far larger share of sales, and also recorded stronger value growth than women’s jeans in 2024. The category continued to benefit ... Read More
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Apparel and Footwear Specialists in Denmark
2024 was another difficult year for apparel and footwear specialists with sales continuing to decline in current value terms, which led to further outlet closures. Prevailing economic uncertainty has led Danish consumers to become more cautious with their spending with people prioritising essential ... Read More
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Apparel and Footwear Specialists in Taiwan
One big story making waves in apparel and footwear specialists in Taiwan in 2024 is the fact that Chinese e-commerce giant Taobao has announced free shipping for purchases made in Taiwan, significantly enhancing the shopping experience for consumers looking for clothing options. This strategic move ... Read More
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Jeans in South Africa
South Africans have been facing a tough economic situation with the rising cost of living and unemployment, and as a result are downtrading to more affordable brands of jeans. This has led to solid performances by economy and standard jeans when a purchase is necessary. Additionally, when it comes t ... Read More
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Apparel and Footwear in South Africa
2024 was a key year for South Africa due to national elections, which resulted in some political instability, consumer wariness, as well as a challenging economic environment. Therefore, local consumers continued to seek value and affordability as key purchasing factors. However, with the interest r ... Read More
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Womenswear in South Africa
Despite marginal retail volume growth in 2024, overall demand for womenswear in South Africa remained below pre-pandemic levels, with value sales growth notably slowing compared to the previous year. Due to the challenging economic and competitive retail situation, retailers have been offering aggre ... Read More
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Top Five Trends in Apparel and Footwear
Uncertainty reigns across the fashion landscape as the industry continues to feel pressure on discretionary spending while grappling with geopolitical risks. However, rising demand from emerging markets, new technologies, intergenerational shifts and consumers’ growing preferences for experiences an ... Read More
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Apparel and Footwear Specialists in Finland
During the review period, apparel and footwear specialist retailers underwent challenging times. Notably, the decrease in sales value in 2020 was very steep due to COVID-19, after which there was some recovery until 2023. This was largely caused by the increased price consciousness of Finnish consum ... Read More
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Apparel and Footwear Specialists in Norway
In 2024, apparel and footwear specialists in Norway are employing various strategies to effectively target younger generations, particularly Gen Z and Millennials. Many brands are emphasising sustainability, which resonates strongly with younger consumers. KappAhl has expanded its second-hand clothi ... Read More
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Apparel in Mexico: ISIC 181
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Apparel: ISIC 181 market at a national level. It provides the latest retail sales data, allowing you to identify the sec ... Read More
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Jeans in Vietnam
After seeing a poor performance in 2023, in 2024 jeans in Vietnam is expected to begin to rebound slightly in retail current value terms, due to the improved economic performance. Nevertheless, retail volume sales of jeans are expected to continue to decline. Some consumers are still inclined to sav ... Read More
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Womenswear in Vietnam
In 2024, womenswear in Vietnam is set to record a slight recovery in both retail volume and current value terms, after experiencing declines in the previous year due to the gloomy economy. Although Vietnam is expected to see higher GDP by the end of 2024 compared with 2023, some people have still te ... Read More
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Womenswear in Sweden
As the largest category within apparel, womenswear in Sweden followed similar trends to the broader apparel sector in 2024, with a decline in retail volume sales, while retail value sales remained positive. However, the volume performance showed improvement compared to 2023, while value growth slowe ... Read More
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Womenswear in Brazil
Womenswear in Brazil faced a dynamic yet challenging landscape in recent years. In 2024, the category is expected to see retail current value growth, driven by improving economic conditions and decreasing unemployment rates. However, growth has been tempered by persistent issues such as unpredictabl ... Read More
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Jeans in Sweden
In 2024, jeans in Sweden continued to face challenges. While retail value sales were positive at 3%, driven by inflation and rising unit prices, retail volume sales struggled to recover to pre-pandemic levels. Jeans have long been a staple in Swedish wardrobes, with many consumers opting for durable ... Read More
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Jeans in Brazil
Jeans in Brazil has been building on trends that began gaining traction in 2023. After years of disruption caused by the pandemic and subsequent economic challenges, denim is reclaiming its place as a wardrobe essential. This revival is being fuelled by a convergence of factors, from stabilising raw ... Read More
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Apparel and Footwear in Vietnam
In 2024, apparel in Vietnam is set to experience positive growth rates in both retail volume and current value terms, while footwear is expected to record falling retail volume sales along with retail current value growth. Volume growth rates are likely to be hampered by inflation and an unstable ec ... Read More
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Apparel and Footwear in Sweden
In 2024, the apparel and footwear market in Sweden recorded modest retail value growth, however, retail volume recorded a marginal decline. Retail volume remained challenged by market maturity, and retail value slowed as inflation stabilised and frequent discounting continued to pressure margins. Wh ... Read More
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Apparel and Footwear in Brazil
In 2024, Brazil faced a series of economic challenges that introduced uncertainty into various industries, including apparel and footwear. Despite overall robust economic growth in the country, fiscal concerns persisted. In addition, global factors such as higher US interest rates and a stronger dol ... Read More
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Womenswear in Germany
Womenswear in Germany Despite the slowdown of inflation in 2024, womenswear in Germany continues to experience only modest growth as purchasing power and consumer confidence remain low. Consumer sentiment has fluctuated on a monthly basis across the largest category of apparel and footwear, with som ... Read More
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Apparel and Footwear in Germany
Apparel and Footwear in Germany Retail volume sales of apparel and footwear in Germany are marginally improving in 2024 after a challenging year in 2023. However, challenges remain, as consumer sentiment is volatile, affected by unpredictable circumstances and global instability. Consumers remain ca ... Read More
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Jeans in Germany
Jeans in Germany Retail volume sales of jeans in Germany are marginally improving in 2024 compared to the previous year, when the category recorded a decline in both the men’s and women’s segments. Greater premiumisation has been observed, especially in men’s jeans, with super premium men’s jeans re ... Read More
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Apparel and Footwear in Israel
Apparel and Footwear in Israel Retail volume sales of apparel and footwear came under pressure in 2024 as consumer purchasing power remained low in Israel for much of the year. The early part of 2024 was characterised by fluctuating inflation although it began to stabilise in May with the economy al ... Read More
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