Global Media Intelligence and PR Software Market: Size, Trends & Forecasts (2020-2024 Edition)

Global Media Intelligence and PR Software Market: Size, Trends & Forecasts (2020-2024 Edition)

Scope of the Report

The report titled “ Global Media Intelligence and PR Software Market: Size, Trends & Forecasts (2020-2024 Edition)” includes detailed analysis of the market in terms of value and growth. The report also includes analysis of the market in terms of value for regions such as the US, Europe, Middle East and Africa (EMEA) and Asia Pacific.

Under competitive scenario, different players in the global media intelligence and PR software market have compared on the basis of share. Also, various products offered by different media intelligence companies have been compared on the basis of capacity.

Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall media intelligence and PR software market has also been forecasted for the years 2020-2024, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

Cision Ltd., Isentia Group Ltd., Meltwater and WPP Plc (Kantar Media) are some of the key players operating in the global media intelligence and PR software market, whose company profiling has been done in the report. In this segment of the report, business overview, financial overview and business strategies of the companies are provided.

Company Coverage

Cision Ltd.
Meltwater
Isentia Group Ltd.
WPP Plc (Kantar Media)

Regional Coverage

The US
Europe, Middle East and Africa (EMEA)
Asia Pacific

Executive Summary

Media intelligence is a process to gather and analyze a large quantum of information that is produced by various media channels in order to access data on parameters such as business performance, consumers, competitors, and market sectors. Media intelligence companies extract information that is of interest to their clients from this data. Clients can use the data and use it to improve public relations (PR) or marketing content their brand has created. Media intelligence and PR software helps brands and businesses automate various tasks falling within public relations such as media monitoring, media analysis and influencer analysis.

The global media intelligence and PR software market is segmented on the basis of type of solution and application. On the basis of type of solution, the market can be further bifurcated into media monitoring, media analysis, press release distribution and influencer analysis. On the basis of type of application, the market is divided into BFSI, consumer goods and retail, government and private sector, telecom, IT, healthcare, media and entertainment.

The global media intelligence and PR software market is forecasted to grow at a healthy rate during the forecast period (2020-2024). The market is supported by growth driver such as boost in advertising expenditure, surging reliance of PR professionals on social media and increasing emphasis of organizations on information disclosure and transparency. The market also faces some challenges such as regulatory risks, vulnerability to technological failure and cutthroat competition. The exact impact of the ongoing Coronavirus outbreak on this industry would only be known with passage of time.

Preference for integrated platforms over point solutions, rapidly changing digital media landscape, rising importance of earned media management, mergers and acquisitions and use of artificial intelligence with PR software are some of the latest trends existing in the market.


1. Executive Summary
2. Introduction
2.1 Media Intelligence: An Overview
2.2 Media Intelligence and PR Software: An Overview
Table 1: List of Some Popular Media Intelligence and PR Software
2.3 Global Media Intelligence and PR Software Market Segments: An Overview
Table 2: Global Media Intelligence and PR Software Market Segments
Table 3: Global Media Intelligence and PR Software Market by Type of Solution
3. Global Market Analysis
3.1 Global Media Intelligence and PR Software Market: An Analysis
3.1.1 Global Media Intelligence and PR Software Market by Value
Table 4: Global Media Intelligence and PR Software Market by Value; 2015-2019 (US$ Billion)
Table 5: Global Media Intelligence and PR Software Market by Value; 2020-2024 (US$ Billion)
3.1.2 Global Media Intelligence and PR Software Market by Region
Table 6: Global Media Intelligence and PR Software Market by Region; 2019 (Percentage,%)
4. Regional Analysis
4.1 The US Media Intelligence and PR Software Market: An Analysis
4.1.1 The US Media Intelligence and PR Software Market by Value
Table 7: The US Media Intelligence and PR Software Market; 2017-2019 (US$ Billion)
Table 8: The US Media Intelligence and PR Software Market; 2020-2024 (US$ Billion)
4.2 EMEA Media Intelligence and PR Software Market: An Analysis
4.2.1 EMEA Media Intelligence and PR Software Market by Value
Table 9: EMEA Media Intelligence and PR Software Market; 2017-2019 (US$ Billion)
Table 10: EMEA Media Intelligence and PR Software Market; 2020-2024 (US$ Billion)
4.3 Asia Pacific Media Intelligence and PR Software Market: An Analysis
4.3.1 Asia Pacific Media Intelligence and PR Software Market by Value
Table 11: Asia Pacific Media Intelligence and PR Software Market; 2017-2019 (US$ Million)
Table 12: Asia Pacific Media Intelligence and PR Software Market; 2020-2024 (US$ Million)
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Growth in Advertising Expenditure
Table 13: Growth of Advertising Expenditure and GDP; 2017 -2020 (%)
5.1.2 Surging Reliance of PR Professionals on Social Media
Table 14: Share of Global Adspend by Medium; 2017 and 2020 (%)
5.1.3 Increasing Emphasis on Transparency and Information Disclosure
5.2 Challenges
5.2.1 Vulnerability to Technological Failure
5.2.2 Regulatory Risks
5.2.3 Cutthroat Competition
5.3 Market Trends
5.3.1 Preference for Integrated Platforms Over Point Solutions
5.3.2 Rapidly Changing Digital Media Landscape
5.3.3 Rising Importance of Earned Media Management
5.3.4 Mergers and Acquisitions
Table 15: List of Acquisitions by Cision; 2017-2019
Table 16: List of Acquisitions by Meltwater; 2017-2019
5.3.5 Use of Artificial Intelligence (AI) with Public Relation Software
6. Competitive Landscape
6.1 Global Media Intelligence and PR Software: Players Analysis
6.1.1 Global Media Intelligence and PR Software Products Comparison
Table 17: Product Comparison of Media Intelligence Companies; 2019 (Percentage,%)
6.1.1 Global Media Intelligence and PR Software Market Players Share Analysis
Table 18: Global Media Intelligence and PR Software Market by Players; 2017 (Percentage,%)
7. Company Profiles
7.1 Cision Ltd.
7.1.1 Business Overview
Table 19: Cision Product Portfolio
7.1.2 Financial Overview
Table 20: Cision Revenues; 2014-2018 (US$ Million)
Table 21: Cision Revenues by Region 2018 (Percentage,%)
Table 22: Cision Revenues by Type of Revenue Model; 2018 (Percentage,%)
7.1.3 Business Strategy
7.2 Meltwater
7.2.1 Business Overview
7.2.2 Business Strategy
7.3 Isentia Group Ltd.
7.3.1 Business Overview
7.3.2 Financial Overview
Table 23: Isentia Revenues; 2014-2018 (US$ Million)
Table 24: Isentia Revenues by Segments; 2018 (Percentage,%)
Table 25: Isentia Revenues by Region; 2018 (Percentage,%)
7.3.3 Business Strategy
7.4 WPP Plc (Kantar Media)
7.4.1 Business Overview
7.4.2 Business Strategy

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