Toys and Games Market Research Reports & Industry Analysis
The toy and games market continues to evolve with the latest trends and technologies such as the rise of augmented reality and virtual reality. In addition, the growth of e-commerce and social media has spurred significant changes in the the toy industry and gaming industry in recent years, making it more important than ever to stay up to date with the latest insights. At MarketResearch.com, we offer a wide range of comprehensive reports on the toy and games industry that can help you stay competitive and grow your business.
Toys and Games Market Sizing and Forecasts
- In our collection, you will find a wealth of insights, including key trends and developments, market sizing, drivers and challenges, regional breakdowns, the competition landscape, and company strategies.
- Our reports cover a full array of subjects ranging from video games and board games to puzzles to action figures and more.
- We also cover toy and hobby retailing and toy and game manufacturing, providing you with a complete picture of the industry.
- Additionally, our library includes a full range of country-specific studies for toys and games, ensuring that you have access to the information you need no matter where you do business.
- Whether you are looking to launch a new product, expand your business, or simply stay abreast of the latest toy industry developments, our reports are an invaluable resource.
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Toys and Games Industry Research & Market Reports
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The 2026-2031 World Outlook for Children's Toys and Games
... in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric ... Read More
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The 2026-2031 World Outlook for Commercial Inflatable Toys
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Connected Toys
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Construction Toys
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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Toy and Sporting Goods Wholesaling in Australia - Industry Market Research Report
... bypassing wholesalers, which has constrained industry revenue growth. Consumer preferences have further constrained revenue growth as people have shifted away from traditional toys and sporting goods towards goods from other industries, like consumer electronics, computer ... Read More
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Toy & Game Manufacturing - 2025 U.S. Market Research Report with Updated Recession Risk, Forecasts, & Tariff Analysis (Updated with China tariffs at 30%)
... Insights report is packed with insightful data sets and forecasts to give you a comprehensive understanding of the industry including historical and forecasted industry size, growth, tariff impact analysis, product line breakdown, profitability, financial ratios, ... Read More
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Game & Toy Retailing in France - Industry Market Research Report
... size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares. Read More
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Toys and Games in Switzerland
... growing emphasis on sustainability and inclusivity, with manufacturers offering more ethical and environmentally-friendly options. Additionally, the kidult trend contributed to sales, as brands targeted adults with nostalgic and premium products. Euromonitor International's Toys and Games ... Read More
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Toys and Games in Spain
... on games and puzzles, and collectibles. Strategic partnerships and established franchises were key growth drivers, while e-commerce continued to expand, and offline retail saw a resurgence. The competitive landscape witnessed a slight decrease in concentration. ... Read More
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Traditional Toys and Games in Spain
... category is being influenced by a focus on sustainability and inclusivity, with the introduction of eco-friendly products by various companies. The competitive landscape is marked by a trend towards increased concentration and more frequent strategic ... Read More
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Traditional Toys and Games in Switzerland
... and inclusivity in product design, as well as the increasing popularity of kidults purchasing products for nostalgic reasons. The market was significantly impacted by e-commerce, leading to the adoption of omnichannel strategies. Euromonitor International's Traditional ... Read More
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Traditional Toys and Games in Japan
... popularity of franchises like Beyblade and Pokémon. The kidult trend, which sees brands targeting adults as well as children, was a significant growth driver. The category is highly concentrated, with leading players capitalising on e-commerce ... Read More
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Toys and Games in Japan
... and games, however, continued to perform well, driven by the kidult trend and the resurgence of established brands such as One Piece. Video games experienced a decrease, although mobile games saw slight growth and retained ... Read More
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Toys and Games in Italy
... particularly limited edition, played a significant role, with e-commerce being a primary distribution channel. Market concentration was evident, with the top five companies holding a larger share of value sales. Euromonitor International's Toys and Games ... Read More
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Traditional Toys and Games in Indonesia
... and nostalgia-driven products, as well as the impact of brand partnerships and educational toys. Although physical stores remained dominant, e-commerce was on the rise. Meanwhile, the competitive landscape was fragmented, yet starting to see consolidation. ... Read More
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Traditional Toys and Games in Italy
... The kidult trend, which sees adults seeking nostalgic experiences, had a significant impact on demand. E-commerce was the leading distribution channel, while the competitive landscape remained fairly concentrated among the leading players. Euromonitor International's Traditional ... Read More
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Video Games in Indonesia
... E-commerce platforms played a crucial role in distribution, offering accessibility and convenience. The competitive landscape remained highly fragmented, with key players having a presence in mobile games, and growth seen for players offering subscription models. ... Read More
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Toys and Games in Indonesia
... e-commerce remained the most significant sales channel, offline retail saw growth. The industry retained its fragmented nature, with both global and local brands competing for value share through pricing strategies, partnerships, and online visibility. Euromonitor ... Read More
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Traditional Toys and Games in the United Arab Emirates
... both children and adults. Cultural relevance and inclusivity also played a significant role, with sustainable and educational products gaining traction. Competition remained concentrated, with the top companies holding significant value share. Euromonitor International's Traditional Toys ... Read More
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Video Games in the United Arab Emirates
... on sustainability and inclusivity, such as Arabic language support. The kidult trend also boosted sales, with adults seeking gaming for stress relief. The competitive landscape is fragmented, with the top companies holding a minority of ... Read More
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Toys and Games in the United Arab Emirates
... as well as the rising interest in playful experiences among the kidult demographic. The market is shifting towards e-commerce, necessitating a strong online retail strategy. Brand recognition and premium retail experiences are gaining significance. Euromonitor ... Read More
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Traditional Toys and Games in the US
... particularly in action figures and accessories, and construction. Retail e-commerce grew, although omnichannel strategies became more important, as physical stores remained relevant. Concentration increased, with the top companies accounting for over half of value sales... ... Read More
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Video Games in the US
... of established intellectual property. These trends were influenced by growing online connectivity, and the increasing prevalence of digital distribution. Euromonitor International's Video Games in USA report offers a comprehensive guide to the size and shape ... Read More
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Toys and Games in the US
... notable impact on video games. Businesses are directing their efforts towards established brands and the optimisation of e-commerce, with a simultaneous resurgence of traditional brands to capture consumers’ interest, especially in traditional toys and games. ... Read More
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Indian Toys Market Report by Toy Type (Plush Toys, Electronic Toys, Games and Puzzles, Construction and Building Toys, Dolls, Ride-Ons, Sports and Outdoor Play Toys, Infant/Pre-school Toys, Activity Toys, and Other Toys), Gender (Unisex Toys, Toys for Boys, Toys for Girls), Distribution Channel (Specialty Stores, Supermarkets and Hypermarkets, Online, and Others), and State 2025-2033
... are miniature playthings that help shape the thought process and decision-making ability of infants and young children. They are made from various materials, including cloth, clay, plastic, metals, and wood. They include dolls, puzzles, cards, ... Read More
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