Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Toilet Care in Georgia
... to other toilet care subcategories, making its products attractive choices for budget-conscious consumers. Price sensitivity remains a key factor in purchasing decisions, with many consumers actively seeking the most competitive prices across different retail chan... ... Read More
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Surface Care in Japan
... surface care largely depended on the enhancement of product functions and improvements in the user experience. Euromonitor International's Surface Care in Japan market report offers a comprehensive guide to the size and shape of the ... Read More
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Toilet Care in Japan
... prices. Leading brands began to pass on rising costs to consumers, a phenomenon illustrated by Kobayashi Pharmaceutical’s decision to reduce the volume of its dominant Bluelet series within in-cistern devices from 70ml to 67ml, effectively ... Read More
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Polishes in Uzbekistan
... considered essential goods, with many consumers opting instead for multifunctional cleaning products. Additionally, the growing popularity of modern aesthetics, rather than of classical, and the use of materials other than wood in modern furniture designs ... Read More
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Polishes in Ecuador
... to drought that hampered hydroelectricity production, leading to frequent blackouts. Polishes, often seen as non-essential, were less of a priority for consumers and players responded by reducing stock levels and promotional activity and instead focused ... Read More
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Toilet Care in Uzbekistan
... products remain highly demanded due to their essential role in everyday household hygiene. In 2024, growth was accompanied by price increases of 25–35% for most imported brands, mostly driven by global supply chain disruptions and ... Read More
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Home Care in Laos
... spending and prompting a shift towards value-driven options. Despite these economic headwinds, the market witnessed the emergence of new brands, with online platforms playing an increasingly important role in product distributi... Euromonitor International's Home Care ... Read More
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Surface Care in Uzbekistan
... 20% to 30%, largely driven by supply chain disruptions stemming from updated regulations for imports. Euromonitor International's Surface Care in Uzbekistan market report offers a comprehensive guide to the size and shape of the market ... Read More
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Toilet Care in Guatemala
... material and ingredient costs, which had previously driven up prices. As cost pressures eased, companies sought to attract price-sensitive consumers by offering a variety of promotions and discounts throughout the year. Despite these efforts, toilet ... Read More
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Surface Care in Guatemala
... of pricing across the category. Interestingly, while some product segments experienced slight price increases, subcategories such as all-purpose cleaning wipes, home care disinfectants, and oven cleaners recorded price decreases. Multi-purpose cleaners continued... Euromonitor International's Surface ... Read More
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Surface Care in the Philippines
... pandemic is now over, sales of surface care products have continued to rise. Many households have adopted the practice of regular cleaning as a habit, making sure that they thoroughly disinfect and sanitise their homes. ... Read More
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Polishes in Georgia
... volume and value sales of imported polishes, which continue to increase steadily, though overall value sales slowed down somewhat. The widespread availability of polishes across modern retail channels, coupled with the presence of several strong ... Read More
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Surface Care in Finland
... on various surfaces, making cleaning routines simpler and more efficient. To meet this demand, brands are expanding their offerings with new product launches featuring a variety of scents, catering to consumers who seek both effectiv... ... Read More
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Home Care in Lebanon
... that were seen as non-essential. Within the context of the socioeconomic crisis, this meant that most consumers stuck to the absolute basics. Consumers also shifted to multi-functional products that were see as offering good value ... Read More
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Home Care in Qatar
... focus on home hygiene. Qatar continues to support local manufacturers of home care as part of efforts to diversify its economy and achieve self-sufficiency. E-commerce continues to gain share in home care as more consumers ... Read More
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Home Care in Tanzania
... inflationary pressures and price rises saw many consumers choose cheaper brands or small packs. Some consumers used eco-facing, milder or natural options for health and safety reasons. A strong local and international presence offered a ... Read More
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Home Care in Kazakhstan
... opting for cheaper brands to manage household budgets more effectively. This trend in consumer behaviour has led to a notable increase in the sales of private label products across the home care category, as these ... Read More
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Home Care in Finland
... begins to subside. Consumers felt some financial relief providing a boost to confidence and volume sales of home care, although they continued to seek cost-effective solutions. Euromonitor International's Home Care in Finland market report offers ... Read More
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Surface Care in Kazakhstan
... also evident across regional centres, creating more points of sale and increasing accessibility for consumers. This broader retail footprint is contributing to the rise in surface care sales as products become more readily available to ... Read More
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Bleach in Kazakhstan
... such conditions, consumers are drawn to bleach as an inexpensive and reliable disinfectant. Despite its strong odour, potential toxicity and questionable environmental impact, bleach remains a household staple due to its perceived effectiveness and affordability. ... Read More
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Toilet Care in Kazakhstan
... in this category was more pronounced in 2023, it has now decelerated, with current price increases aligning more closely with general inflation rates. This moderation in price dynamics reflects a stabilising market environment where cost ... Read More
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Polishes in Japan
... more activities outside the home, and the rise of high-priced products. However, the second player in floor polish in 2024, Rinrei Wax Co Ltd, responded to changing consumer preferences by launching two new products in ... Read More
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Polishes in Finland
... has reduced the need for traditional polishes, as these surfaces require little to no special treatment. Additionally, many households are choosing basic cleaning products over specialised polishes, reinforcing the long-term trend of declining... Euromonitor International's ... Read More
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Bleach in the Philippines
... bleach due to its affordability, whilst some lower-income urban consumers have also returned to using bleach for their cleaning needs due to rising living costs. For a long time, bleach has been known for its ... Read More
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Toilet Care in the Philippines
... products on television, as well as their accessible prices, and their well-established reputation. The only other categories with notable sales were rim blocks and in-cistern devices. Most consumers are aware of the importance of maintaining ... Read More
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