Category: Household Cleaners
Asia Household Cleaners
-
Wipes in South Korea
... birth rate has been on a declining trend, this category experienced a continued decline in value terms in 2024. Meanwhile, all other wipes categories saw growth in this year, with all purpose cleaning wipes (within ... Read More
-
Wipes in Japan
... in 2024. Within this, facial cleansing wipes experienced notable value growth, driven by an increase in activities outside the home, and rising demand for convenient products with skin care benefits. The summer of 2024 was ... Read More
-
Wipes in India
... to busy individuals and parents. Growing hygiene awareness, health-consciousness, and concerns about germs have been propelling demand for wipes, especially in urban areas. However, personal wipes accounts for the entirety of sales, with home car... ... Read More
-
Wipes in China
... the benefits of such products, and are also becoming more educated about the differences between various types of wipes, including cleaning wipes, and personal wipes, and care more about their skin care functionalities. Euromonitor International's ... Read More
-
Wipes in Turkey
... electro-static), general purpose wipes, personal wipes, and moist toilet wipes saw small volume declines, impregnated wet wipes and all purpose cleaning wipes saw healthy double-digit volume growth, while baby wipes only just managed to achieve ... Read More
-
Wipes in Kazakhstan
... essentials, this area of the local tissue and hygiene market was among the chief beneficiaries of improvements in consumer confidence and purchasing power as inflationary pressures receded. At the same time, the trend towards busier ... Read More
-
Wipes in Uzbekistan
... component of the daily routine for Uzbekistani consumers, a trend that gained momentum during the pandemic and persisted even as daily life returned to normal. While initially confined to hand hygiene practices, the scope of ... Read More
-
Wipes in Indonesia
... incontinence, the slower growth in adult incontinence sales further contributed to the stagnation in baby wipes’ growth. Euromonitor International's Wipes in Indonesia report offers a comprehensive guide to the size and shape of the market ... Read More
-
Wipes in Taiwan
... strong performer in 2024, both in terms of growth and category size. Euromonitor International's Wipes in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
-
Wipes in Georgia
... introduction of new options, including eco-friendly and biodegradable wipes, also attracted more consumers in 2024. Euromonitor International's Wipes in Georgia report offers a comprehensive guide to the size and shape of the market at a ... Read More
-
Wipes in Thailand
... reflecting the products’ sustained popularity. Baby wipes remained the largest segment within wipes, showing current value growth that outpaced the overall category. General purpose wipes, however, achieved the fastest growth rate, reflecting the expanding usage ... Read More
-
Wipes in Azerbaijan
... further supporting category demand in the year. Wipes is a fairly price-sensitive category inasmuch as many consumers would balk at steep price hikes, especially as products can be swapped for cotton wool and water, for ... Read More
-
Wipes in Vietnam
... convenient solutions for maintaining cleanliness. Growth is further fuelled by a broader range of brands entering the market and offering significant discounts on TikTok Shop, supported by the popularity of viral videos. Euromonitor International's Wipes ... Read More
-
Wipes in Malaysia
... encouraged brands to compete on price in an effort to gain market share, prompting local consumers to stock up on cheaper products during online sales campaigns. Baby wipes, the largest subcategory, remained undeterred by overall ... Read More
-
Wipes in Hong Kong, China
... largely be attributed to the sustained hygiene practices adopted by local consumers, alongside a rise in outbound travel among residents. A variety of brands have introduced pure water wipes in response to this trend, effectively ... Read More
-
Wipes in the Philippines
... There was also a persisting emphasis on personal hygiene, a legacy of the pandemic, which fuelled demand for these products. Euromonitor International's Wipes in Philippines report offers a comprehensive guide to the size and shape ... Read More
-
Turkmenistan: Hand Sanitizer Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the hand sanitizer market in Turkmenistan and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
-
Home Care in Pakistan
... of home care, which had declined sharply in 2023, rebounded in 2024. However, they remained below their 2022 peak. Euromonitor International's Home Care in Pakistan market report offers a comprehensive guide to the size and ... Read More
-
Bleach in Pakistan
... increasing use of detergents for stain removal, bleach remains a household staple in Pakistan, as its affordability and versatile use in cleaning and disinfecting make it indispensable for maintaining hygiene in the eyes of local ... Read More
-
Surface Care in Pakistan
... volume demand was driven by a continued focus on cleanliness and preventative hygiene in the aftermath of the COVID-19 pandemic. Heightened consumer awareness of illnesses and diseases has led to the widespread adoption of surface ... Read More
-
Polishes in Pakistan
... polish remains affordable to many local consumers. Retail volume sales of shoe polish continued to exhibit robust growth during the year, supported by the growing footwear market in the country. Leather footwear requires regular maintenance ... Read More
-
Toilet Care in Pakistan
... sales rebounded from 2023, when inflation was much higher. Nonetheless, there was strong growth in retail volume sales, supported by urbanisation and an expanding population. A focus on preventative hygiene also supported sales. With consumers ... Read More
-
Polishes in Hong Kong, China
... shoe polish, which holds the largest value share in the category, fell further during the year due to decreasing sales of leather shoes. This was driven in particular by younger consumers, who typically favour sneakers, ... Read More
-
Surface Care in Hong Kong, China
... at appealing to a wider consumer base with diversified demands under a subtropical climate. The latter meant that local consumers particularly showed greater interest in bathroom cleaners, especially those targeting mildew removal. Euromonitor International's Surface ... Read More
-
Bleach in Hong Kong, China
... a result, the number of consumers demanding bleach to help eliminate germs and maintain a hygienic living environment has decreased. After seeing a significant increase in 2020, demand had fallen below pre-pandemic levels by 2022, ... Read More
Research Assistance
