Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Home Care in Norway
... in home care. With many households still suffering cost-of-living pressures and disposable income levels failing to keep pace, consumers had to make cutbacks. Consumer confidence remained weak resulting in strong price sensitivity when buying home ... Read More
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Bleach in China
... of the virus has diminished, demand for bleach has been declining. Consequently, both retail volume and current value sales of bleach decreased in 2023, and this downward trend continued in 2024. Euromonitor International's Bleach in ... Read More
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Toilet Care in China
... on the surface and inside the toilet. Therefore, consumers have been paying more attention to toilet cleaning, which drove the continued retail volume and current value growth of toilet care in China in 2024. Euromonitor ... Read More
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Toilet Care in Indonesia
... focus on hygiene and home cleanliness. This shift has fostered a heightened sense of responsibility among consumers, particularly when it comes to maintaining clean and pleasant-smelling bathrooms. Toilet care products are increasingly seen as indispensable, ... Read More
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Polishes in the United Kingdom
... was a universal decline across all product categories within polishes, with the biggest decline coming from metal polish, with the use of products which need metal polish being outdated. Furniture polish also struggled in 2024, ... Read More
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Surface Care in the United Kingdom
... COVID-19 pandemic. However, growth rates have now normalised, with a steadier growth trajectory. Multi-purpose cleaners performed particularly well, as consumers often opt for these as opposed to task-specific surface care products. Standard floor cleaners and ... Read More
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Polishes in Australia
... 50% actively sought bargains and prioritised multi-functional products, with multi-purpose cleaners becoming a popular choice. Products in surface care like Reckitt Benckiser’s Pine ‘O’ Cleen, which combine cleaning and polishing capabilities, have... Euromonitor International's Polishes ... Read More
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Bleach in the Netherlands
... using bleach, leading some to opt for eco-friendlier alternatives. The shift towards more sustainable cleaning products gained momentum in 2023 and has persisted in 2024. Although bleach remains effective, its harsh chemical profile and e... ... Read More
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Toilet Care in Greece
... leading to a slowdown in the growth of the category in retail volume terms as the category reaches maturity. A decline in promotional activities also impacted sales with companies being forced to lower their prices, ... Read More
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Home Care in Malaysia
... 2024, which, while lower than in 2022 and 2023, still presented challenges for low-income households. These consumers faced significant price pressures, especially from food costs, which grew at a faster rate than the overall Consumer ... Read More
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Home Care in Colombia
... to be challenged by tight budgets and a high cost of living, basic home care products like laundry care, bleach and surface care fared well although significant growth was not achieved. Private label also played ... Read More
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Home Care in Angola
... imported options. Informal markets dominate retail, offering lower prices, especially for low-income consumers. Although eco-friendly products have limited appeal, sustainability remains a growing concern. Increased reliance on locally s... Euromonitor International's Home Care in Angola ... Read More
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Surface Care in New Zealand
... domestic retail spending and an increased focused on household cleanliness and hygiene in the wake of the Coronavirus (COVID-19) pandemic. However, with many consumers facing cost-of-living pressures and household budgets under considerable strain due to ... Read More
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Toilet Care in Israel
... had no discernible impact on the toilet care category, which remained steady in terms of pricing trends. Demand for toilet liquids/foam, the largest subcategory in toilet care, continued to drive overall growth, supported by its ... Read More
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Toilet Care in Ireland
... adjustments, rather than volume increases, as consumer demand remains steady but uninspired. Euromonitor International's Toilet Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Toilet Care in Switzerland
... a further retail volume fall than 1%. However, the negative performance can be attributed to the fact that several key players resorted to price promotions in an attempt to stimulate demand, which led to lower ... Read More
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Polishes in Italy
... is now over polishing is still considered a secondary chore compared to cleaning and hygiene and therefore with money being tight sales of polishes continued to decline in retail volume terms in 2024. Another challenge ... Read More
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Toilet Care in Spain
... year. Consumer demand and retailer focus have shifted significantly toward rim blocks, which achieved double-digit growth in both volume and current value terms. This surge has been accompanied by the declining availability of rim liquids, ... Read More
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Bleach in Spain
... and value growth reaching double-digit levels. This spike was driven by a heightened focus on disinfection as households prioritised cleanliness to combat the virus. In subsequent years, as the disinfection frenzy waned, the demand for ... Read More
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Surface Care in Saudi Arabia
... as Clorox and Dettol, is seeing a growing presence of local players. These local brands, commonly found in discount and wholesale retail outlets, offer a cost-effective alternative for consumers. Rising emphasis on cleanliness and hygiene ... Read More
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Toilet Care in Saudi Arabia
... installed, these devices minimise the need for frequent product replacement and reduce the requirement for manual cleaning. Their appeal lies in ease of installation, user-friendliness, effective odour control, and the convenience of maintaining freshness... Euromonitor ... Read More
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Toilet Care in the Netherlands
... toilet liquids and rim blocks, leading to a decline in demand for these products. In response, brands have ramped up promotions, especially ‘buy one get one free’ on rim blocks and toilet liquids in major ... Read More
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Surface Care in the Netherlands
... driven by a desire to use less product while achieving better cleaning results, pushing demand for task-specific options over general-purpose cleaners. At the same time, consumers are becoming increasingly aware that multi-purpose cleaners, while convenient... ... Read More
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Toilet Care in Algeria
... expensive and there are more affordable offerings in bleach and surface care. As such, this continued to dampen values sales in 2024. Toilet liquids/foams continued to account for most value sales, mainly due to its ... Read More
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Home Care in Romania
... care and dishwashing in 2023. However, inflation was less of a factor in 2024, despite the country exhibiting one of the highest rates of inflation in the EU. Despite improvements, consumers maintained a cautious approach ... Read More
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