Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Bleach in Bulgaria
... production costs, increased energy expenses, and rising salaries for retailers. The decline in volume also reflects an adjustment period, following the surge in demand during the COVID-19 pandemic, when consumers sought powerful yet affordable cleaning ... Read More
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Bleach in Algeria
... its strong smell and harmful properties. Its affordability also continued to support volume sales. Euromonitor International's Bleach in Algeria market report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Bleach in Chile
... difficult economic situations, local consumers tend to adjust their bleach usage, using less but with greater care. On the other hand, a further rise in the average unit price continued to drive up value sales ... Read More
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Home Care in the United Arab Emirates
... of private label. In response, key brands from the likes of Unilever and Procter & Gamble focused on promotions and competitive pricing to maintain their positions in the local market. Euromonitor International's Home Care in ... Read More
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Home Care in Canada
... reining in and cutting back on spending in response to the increased cost of living, including high prices for essentials such as groceries and housing. Consumers were more cautious and deliberate in their spending, looking ... Read More
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Toilet Care in Malaysia
... During the pandemic, many Malaysians adopted rigorous cleaning practices, including disinfecting toilets with hot water, detergent, and diluted bleach to combat viruses and bacteria. While these habits have relaxed slightly post-pandemic, the toilet remains a... ... Read More
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Toilet Care in South Korea
... value sales. This robust performance was primarily fuelled by the rising popularity of disposable all-in-one products, which are designed for single-use convenience, and can be easily discarded in the toilet after use. These affordable and ... Read More
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Toilet Care in Brazil
... to see a deceleration of value growth in 2024, while accelerating its volume growth. With consumers focused on saving money to buy essential products in the basic basket, they started to experiment with new brands ... Read More
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Surface Care in Brazil
... While home care wipes and floor cleaning systems saw the strongest value growth rate, this was from a low base, and actual value growth was driven by home care disinfectants and multi-purpose cleaners, which were ... Read More
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Home Care in Egypt
... $35 billion with UAE’s Abu Dhabi-based sovereign wealth fund ADQ. Whilst the bulk of this will be directed towards developing a new tourist destination, the funds invested helped to alleviate foreign currency shortages and stabilise ... Read More
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Surface Care in Romania
... a waterbed effect generated by price capping for food products. However, unit price growth was less dramatic in 2024. As surface care is becoming increasingly competitive (both in terms of companies present and the number ... Read More
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Toilet Care in Norway
... to increase the value for money proposition of their offerings. An example of this appeared in rim blocks with Domestos 3-in-1 Power Citrus which offers hygiene, limescale protection and freshness as key attributes. Also in ... Read More
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Bleach in Hungary
... consumers have increasingly shifted towards products with fewer chemicals, driven by growing concerns about the environment and health. Moreover, bleach has seen minimal innovation and limited promotional efforts, with manufacturers opting to focus on more ... Read More
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Polishes in Bolivia
... falling foreign reserves arising from declining gas production and mounting debt levels, led to price rises. This mpacted metal and shoe polish in particular, as they are mainly imported, whereas there is significant offerings of ... Read More
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Bleach in France
... soap - have grown in popularity, posing strong competition to bleach. These products appeal to consumers who prioritise safety and natural formulations, further diminishing bleach’s role in the cleaning aisle. Euromonitor International's Bleach in France ... Read More
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Polishes in Spain
... stabilised unit prices and waning demand. Metal polishes emerged as the only segment to record growth due to the lack of effective substitutes for the products’ specific function. By contrast, furniture polish has suffered the ... Read More
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Polishes in Saudi Arabia
... their flooring. These products not only provide a polished shine but also protect floors from wear and tear, effectively extending their lifespan. The rising disposable income among Saudi households has encouraged a willingness to invest ... Read More
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Surface Care in the United Arab Emirates
... Throughout 2024, multi-purpose cleaners continued to drive sales, recording robust year-on-year growth and maintaining its position as the most valuable segment within surface care overall. Trusted brands such as Dettol and Clorox have effe... Euromonitor ... Read More
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Home Care in Norway
... in home care. With many households still suffering cost-of-living pressures and disposable income levels failing to keep pace, consumers had to make cutbacks. Consumer confidence remained weak resulting in strong price sensitivity when buying home ... Read More
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Bleach in China
... of the virus has diminished, demand for bleach has been declining. Consequently, both retail volume and current value sales of bleach decreased in 2023, and this downward trend continued in 2024. Euromonitor International's Bleach in ... Read More
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Toilet Care in China
... on the surface and inside the toilet. Therefore, consumers have been paying more attention to toilet cleaning, which drove the continued retail volume and current value growth of toilet care in China in 2024. Euromonitor ... Read More
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Toilet Care in Indonesia
... focus on hygiene and home cleanliness. This shift has fostered a heightened sense of responsibility among consumers, particularly when it comes to maintaining clean and pleasant-smelling bathrooms. Toilet care products are increasingly seen as indispensable, ... Read More
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Polishes in the United Kingdom
... was a universal decline across all product categories within polishes, with the biggest decline coming from metal polish, with the use of products which need metal polish being outdated. Furniture polish also struggled in 2024, ... Read More
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Surface Care in the United Kingdom
... COVID-19 pandemic. However, growth rates have now normalised, with a steadier growth trajectory. Multi-purpose cleaners performed particularly well, as consumers often opt for these as opposed to task-specific surface care products. Standard floor cleaners and ... Read More
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Polishes in Australia
... 50% actively sought bargains and prioritised multi-functional products, with multi-purpose cleaners becoming a popular choice. Products in surface care like Reckitt Benckiser’s Pine ‘O’ Cleen, which combine cleaning and polishing capabilities, have... Euromonitor International's Polishes ... Read More
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