General Cosmetics & Personal Care Market Research Reports & Industry Analysis

In 2024, value sales of premium beauty and personal care increased in Hungary, recording a double-digit uplift in retail sales. Premium skin care was the largest and top performing category, boosted by the ageing population in Hungary, which is significantly impacting the premium beauty market. This ...

In 2024, premium beauty and personal care in Slovakia continued to post positive retail current value growth, although slightly slower than the rate observed over 2022–2023. Fragrances, colour cosmetics and skin care delivered solid performances, bolstered by strong demand that enabled a faster reco ...

Bath and shower in China saw a slight retail current value decline in 2024, with a similar rate of decline to overall beauty and personal care. In the post-pandemic era, the uneven pace of global economic recovery has led consumers to lower their long-term income growth expectations, resulting in mo ...

Mass beauty and personal care product sales remained positive in Finland in 2024 as economic uncertainty continued to negatively impact the spending power of local consumers and encourage them to seek out low-cost options. Euromonitor International's Mass Beauty and Personal Care in Finland report o ...

Beauty and personal care saw growth in both value and volume terms in Spain in 2024. While Spanish economic indicators showed better numbers than in the previous years, the prices of basic goods and interest rates remained higher than at the beginning of the review period. This resulted in Spaniards ...

Mass beauty and personal care experienced healthy growth in Slovakia in 2024, both in terms of value and volume sales. Although the rate of growth in value sales has decelerated due to considerably lower inflationary pressures and overall price stabilisation, growth remains robust. Slovak consumers ...

Mass beauty and personal care experienced ongoing current value growth in Ecuador in 2024. One of the notable factors driving growth was the strong performance of direct sellers. Over recent years, direct selling has become a strong force in the Ecuadorian beauty and personal care market, as sales r ...

Value sales growth of premium beauty and personal care increased slightly ahead of the mass segment in 2024. Purchasing power remained stable among more affluent consumers. Nonetheless, the year 2024 was a more challenging year due to ongoing inflationary pressure, changes in consumption and the hig ...

In 2024, value sales of mass beauty and personal care in Hungary saw a double-digit increase. Mass adult sun care emerged as the largest category within this segment, also recording double-digit growth. This expansion was driven by a shift towards the year-round use of sun care products, with consum ...

In 2024, beauty and personal care in the US experienced a slowdown in retail current value growth, after several years of rapid expansion. Factors such as rising inflation, economic uncertainty, and changing consumer priorities contributed to this deceleration, but easing price growth improved volum ...

The desire to retain a youthful and healthy appearance, especially among Bulgarian women, has sustained demand for mass beauty and personal care products in 2024. Economic uncertainty and price sensitivity remained strong due to persisting inflationary pressures in the country. Nonetheless, retail v ...

In 2024, premium beauty and personal care in Japan experienced significant retail current value growth, driven by several key factors, including the historic depreciation of the yen, which boosted inbound tourism; enhanced beauty segments in department stores; the entry of international luxury brand ...

Premium beauty and personal care registered current value growth in Ecuador in 2024, though it saw a mix of contrasting performances across categories. Premium skin care and salon professional hair care showed strong expansion, benefiting from consumers’ increasing preference for high-performance, s ...

Beauty and personal care maintained its upward trend in 2024, recording strong growth in current value and retail volume terms. In 2023, Mexico enjoyed a favourable economic landscape. This was characterised by a historic low unemployment rate and the appreciation of the MXN against the USD, creatin ...

In 2024, beauty and personal care in Hungary experienced significant double-digit growth, building on several previous years of similar growth results. This increase was fuelled by rising consumer purchasing power, a growing interest in wellness, and changing consumer preferences for high-quality an ...

In 2024, mass beauty and personal care in Japan continued to grow steadily in retail current value terms, although it was unable to match the vigorous growth of premium beauty and personal care, which benefited from the entry of luxury brands and price adjustments. Mass skin care remained the larges ...

Tissue and hygiene in Lithuania witnessed steady value growth over 2024, despite rapidly cooling inflation. The consumption of key tissue products, notably toilet paper, is driven by demographic factors, with demand rising in 2024 due to a growing number of immigrants in the country. The war in Ukra ...

Retail adult incontinence sales in Estonia recorded further growth in 2024, driven by an ageing population and greater product awareness. More older adults are using these products on a daily basis and, as the stigma around incontinence fades, people are more comfortable buying them. Education on in ...

Wipes in Lithuania faced a slowdown in value sales over 2024. Despite being a staple household item, the product area encountered hurdles stemming from factors such as a restricted and, in some instances, diminishing consumer base. Additionally, wipes, often considered non-essential commodities, wit ...

Wipes reported modest value growth in 2024 even as the inflation rate fell in Austria. Baby wipes is the largest category within wipes with consumers valuing the convenience of these products as a quick and efficient solution to clean their baby’s skin. Moreover, wipes are a key part of the hygiene ...

Wipes recorded steady value growth in 2024 thanks to greater hygiene awareness, their convenience, and more product options. Estonians continue to use wipes for personal care, baby care, and quick cleaning tasks, especially with busy lifestyles and more travel. The habit of using wipes for hygiene, ...

Away-from-home tissue and hygiene registered a slowdown in current value sales over 2024 amid a steady economic climate. Horeca businesses suffered a blow from higher VAT rates brought in at the beginning of 2024, thus hindering growth potential. Toilet paper remains the dominant category in away-fr ...

Despite a bleak economic picture, wipes registered healthy volume growth in Ecuador in 2024, though there was a marginal fall in constant value sales. The volume growth was driven by increased availability and also aggressive promotions. These promotions have also seen new consumers trying wipes for ...

Away-from-home tissue and hygiene in Austria registered modest value growth in 2024, albeit slower than the previous year. Inflationary pressures have subsided, although raw material, production and transport costs remain high for businesses. Volume sales of away-from-home tissue and hygiene slowed ...

The rate of growth in retail current value sales of Rx/reimbursement adult incontinence slowed slightly in 2024. As the elderly population grows, there is a corresponding surge in the demand for prescriptions and reimbursements for adult incontinence products, reflecting the importance of these prod ...