Fragrances Market Research Reports & Industry Analysis

MarketResearch.com creates reports on the trends of the fragrances and scents sold globally. The global fragrance industry exceeded $32,623,900 Million in 2013. This accounted for the sale of over 1,060,700 million units, globally. The fragrance market is defined as female, male and unisex fragrances. The existing fragrance market is driven by consumer’s desire for products which are innovative and exotic in the marketplace. Celebrities, designers and individuals of notoriety craft fragrances and perfumes that they sell and market to consumers. This creates a need for brand and packing specialization geared to attract consumers. Through the use of MarketResearch.com reports clients can understand financial metrics, the competitive outlook, market size and growth of the industry to tailor their future lines to the consumer’s need for more exotic scents.
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Fragrances Industry Research & Market Reports

  • Beauty and Personal Care in Serbia

    ... to high levels of emigration, dampened sales. Euromonitor International's Beauty and Personal Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More

  • Beauty and Personal Care in Peru

    ... behind growth in 2024 was the strong momentum generated by leading market players, who implemented intensive sales and marketing strategies aimed at boosting consumer purchases. For example, companies remained highly proactive in their communication with ... Read More

  • Mass Beauty and Personal Care in Denmark

    ... increasing real wages, and stronger consumer confidence, led to greater consumer spending. As people returned to buying more premium products, mass beauty and personal care recorded weaker growth than premium beauty and personal care in ... Read More

  • Fragrances in Hong Kong, China

    ... premium fragrance sets/kits also recording notable growth, appealing to consumers either looking to treat themselves or as part of the gifting experience, especially for celebrations such as Christmas, Chinese New Year, and Valentine's Day. Euromonitor ... Read More

  • Mass Beauty and Personal Care in Croatia

    ... retains a large consumer base. While more affluent consumers’ appetite for higher value products has increased in line with the improved quality of life, alongside a greater attention to detail concerning aesthetic appearance and wellbeing, ... Read More

  • Fragrances in Azerbaijan

    ... Companies are also increasing their investments in the development and promotion of fragrance offerings, supporting overall category expansion. Mass women’s fragrances remained the largest category in 2024. This is primarily due to ongoing consumer price ... Read More

  • Mass Beauty and Personal Care in Belgium

    ... and personal care brands managed to outperform their premium counterparts. The performance of the mass segment, however, was not only due to the price factor. Indeed, in categories such as hair care and bath and ... Read More

  • Mass Beauty and Personal Care in Uzbekistan

    ... While premium registered higher value growth, mass continued to account for significantly more value sales. Consumers continued to be price sensitive, as disposable incomes were still under pressure. Compounding economic challenges—remittance flows from overseas migrants ... Read More

  • Fragrances in Costa Rica

    ... period. The premium segment continued to outperform its mass counterpart in volume and current value growth terms during 2024. While this was mainly because sales in the former were increasing from a much lower base, ... Read More

  • Fragrances in Croatia

    ... disposable incomes following a period of inflationary pressures, consumers continue to invest in fragrances thanks to such products being able to offer a feel-good factor connected to wellbeing trends. Euromonitor International's Fragrances in Croatia report ... Read More

  • Fragrances in Singapore

    ... consumers are becoming increasingly focused on value and quality, especially in mass fragrances. While traditional branding remains important for some, a growing group of cost-conscious buyers is gravitating towards “dupes” (products that are inspired and ... Read More

  • Fragrances in Belgium

    ... consumers perceived fragrances to be a non-essential product and either traded down by opting for mass fragrances instead of premium ones or switched to deodorants instead of fragrances. The strong current value growth seen in ... Read More

  • Mass Beauty and Personal Care in Dominican Republic

    ... and regulated purchases. However, at the same time, beauty and personal care habits are strongly rooted in the behaviour of Dominican consumers, who are not willing to give them up, even in periods of budgetary ... Read More

  • Fragrances in Uzbekistan

    ... Premium fragrances also registered higher value growth, though mass accounted for most value sales. Fragrances are perceived as an expression of identity in Uzbekistan and this continue to drive values sales. Euromonitor International's Fragrances in ... Read More

  • Fragrances in Peru

    ... versus mass fragrances, as premium fragrances recorded strong, double-digit value growth. The significant rise in premium fragrance sales was largely attributed to their appeal among higher-income consumers, who continue to show a strong preference for ... Read More

  • Fragrances in Vietnam

    ... become a more integral part of the daily routines of locals, particularly among young professionals and urban consumers seeking to enhance their image. The rapid expansion of e-commerce has also played a crucial role in ... Read More

  • Fragrances in Dominican Republic

    ... Dominican consumers, extending into beauty rituals which include, among other aspects, the regular use of fragrances. Euromonitor International's Fragrances in Dominican Republic report offers a comprehensive guide to the size and shape of the market ... Read More

  • Fragrances in Denmark

    ... subcategory and has consistently outperformed mass fragrances, even during the economic downturn, because Danish women tend to remain loyal to their preferred premium brands. When trying to reduce spending, they typically opt for smaller volumes ... Read More

  • Mass Beauty and Personal Care in Azerbaijan

    ... products at more accessible price points, resonating with a wide consumer base. Euromonitor International's Mass Beauty and Personal Care in Azerbaijan report offers a comprehensive guide to the size and shape of the market at ... Read More

  • Fragrances in Colombia

    ... product developments in 2024, with existing brands expanding their product portfolios and new brands emerging to join the competition. Christian Carbonnel (perfumer and fragrance creator) launched Emmir Milano, Louis Vuitton presented LVers, and mul... Euromonitor ... Read More

  • Beauty and Personal Care in Uzbekistan

    ... the local currency, resulted in higher prices for the consumer. This also included price increases for local offerings, largely due to increasing costs of raw materials. Euromonitor International's Beauty and Personal Care in Uzbekistan report ... Read More

  • Mass Beauty and Personal Care in Colombia

    ... available options without compromising on quality, which remains the most important criterion for purchases despite a challenging economic climate. Mass adult sun care experienced the most impressive growth, gaining momentum not as an indulgence but ... Read More

  • Fragrances in Bosnia and Herzegovina

    ... There was an extensive list of premium fragrance launches including Furla Pura, Furla Armoniosa, Dsquared2 Icon Pour Femme Eau de Parfum, Dolce & Gabbana Devotion Eau de Parfum Intense, Versace Crystal Noir Parfum, Versace Bright ... Read More

  • 2025 Perfumes and Colognes Wholesale Global Market Size & Growth Report with Updated Country Recession Risk Forecasts

    ... subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales of perfumes and colognes. ... Read More

  • 2025 Cosmetics and Fragrances Retail Sales Global Market Size & Growth Report with Updated Country Recession Risk Forecasts

    ... 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with retail sales of cosmetics and ... Read More

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