Fragrances Market Research Reports & Industry Analysis

MarketResearch.com creates reports on the trends of the fragrances and scents sold globally. The global fragrance industry exceeded $32,623,900 Million in 2013. This accounted for the sale of over 1,060,700 million units, globally. The fragrance market is defined as female, male and unisex fragrances. The existing fragrance market is driven by consumer’s desire for products which are innovative and exotic in the marketplace. Celebrities, designers and individuals of notoriety craft fragrances and perfumes that they sell and market to consumers. This creates a need for brand and packing specialization geared to attract consumers. Through the use of MarketResearch.com reports clients can understand financial metrics, the competitive outlook, market size and growth of the industry to tailor their future lines to the consumer’s need for more exotic scents.
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Fragrances Industry Research & Market Reports

  • The United Kingdom (UK) Unisex Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028

    ... Unisex Fragrances market in United Kingdom. Unisex Fragrances - all mass and prestige fragrances that are neither antiperspirants nor deodorants and which are marketed with a unisex positioning to both men and women. Examples of ... Read More

  • South Korea Unisex Fragrances (Fragrances) Market Size, Growth and Forecast Analytics, 2023-2028

    ... in South Korea. Unisex Fragrances - all mass and prestige fragrances that are neither antiperspirants nor deodorants and which are marketed with a unisex positioning to both men and women. Examples of mass products include ... Read More

  • Fragrances in Norway

    ... behaviour. While a temporary correction had been anticipated following the return of travel retail, domestic fragrance consumption remained high. This resilience reflects deeper changes, particularly among younger consumers, who increasingly view fragrances as... Euromonitor International's ... Read More

  • Fragrances in Lithuania

    ... attending parties or other special events. They remained keen to purchase fragrances in the post-COVID-19 period as they continued to more fully resume these out-of-home activities. For similar reasons, gifting also continued to stimulate purchases ... Read More

  • Perfumes and Cosmetics: World Trade, Markets and Competitors

    ... (CAGR) in $ of +13.8% in the period 2001-2008 and of +6% in the period 2009-2024. In the 2025-2028 scenario, world trade of Perfumes and Cosmetics is expected to have a CAGR of +4.9% in ... Read More

  • Mass Beauty and Personal Care in Indonesia

    ... are particularly popular due to their accessibility and ability to meet hygiene and grooming needs. Rising awareness of personal hygiene, coupled with an increasing focus on appearance, has further driven demand in this price segment. ... Read More

  • Luxury Goods Market Size, Share & Trends Analysis Report By Product (Apparel, Watches, Jewelry, Handbags, Perfumes & Cosmetics, Footwear, Others), By End Use (Men, Women), By Region, And Segment Forecasts, 2025 - 2030

    ... expand at a CAGR of 6.8% from 2025 to 2030. This growth is driven by various factors, including the rise in high-net-worth individuals and experiential luxury. The influence of millennial and Gen Z consumers has ... Read More

  • Fragrances in Indonesia

    ... growing awareness of fragrances in general, as brands are collaborating with top influencers and celebrities to build awareness, and mass brands offer affordable products that are now widely available in convenience stores, supermarkets, and small ... Read More

  • Fragrances in Ukraine

    ... life has normalised in some parts of Ukraine as much as it can when a country is experiencing a war on its territory. During times of war or crisis, individuals can tend to seek psychological ... Read More

  • Fragrances in Uruguay

    ... year. This has had a particularly beneficial impact on premium fragrances. There is also a trend towards more personalised products, with a growing number of local consumers seeking customisable fragrance options that allow them to ... Read More

  • Fragrances in Egypt

    ... from import duties, fluctuating exchange rates, and transportation. Moreover, economic instability, encompassing currency devaluation and inflation, diminished consumer purchasing power, rendering luxury items like fragrances less accessible. The perception... Euromonitor International's Fragrances in Egypt report ... Read More

  • Mass Beauty and Personal Care in Ukraine

    ... from the war. Hair care was the largest category in mass beauty and personal care in Ukraine in 2024, closely followed by skin care. Both categories saw strong growth during the year, with demand supported ... Read More

  • Mass Beauty and Personal Care in Uruguay

    ... Argentina, along with a reduction in smuggling from Argentina to Uruguay. This decline in contraband purchases can be attributed to an exchange rate adjustment made by the Argentine government, which significantly reduced the incentive for ... Read More

  • Fragrances in Pakistan

    ... left by costly imports?. High import duties (now 25% GST on perfumes) and a weak currency drove this localisation, with companies such as Junaid Jamshed even establishing a domestic perfume factory?. Consumers enthusiastically embraced these ... Read More

  • Mass Beauty and Personal Care in Pakistan

    ... like bar soaps, skin care creams, and hair oils. Many consumers sought multi-benefit products, including fairness + SPF, or herbal shampoo + conditioner, to reduce spending. Meanwhile, private label and smaller local brands gained ground ... Read More

  • Fragrances in Switzerland

    ... with Swiss consumers looking for quality, personalised and/or unique scents, which carried higher price points. Moreover, the category experienced unit price increases due to rises in the costs of raw materials, packaging and production and ... Read More

  • Mass Beauty and Personal Care in Greece

    ... particularly supermarkets. This change led to a decrease in retail prices, significantly affecting the impacted categories' performance. Due to the ongoing rising cost-of-living crisis, consumers reacted positively to the lower prices. However, this policy reduced ... Read More

  • Fragrances in Thailand

    ... as tools to support mental and emotional wellbeing. Brands are formulating scents that not only provide a pleasant aroma but also support the emotional well-being of consumers. Euromonitor International's Fragrances in Thailand report offers a ... Read More

  • Mass Beauty and Personal Care in Ireland

    ... habits, especially for everyday essentials. Affordable favourites like Dove, Garnier, and Nivea performed well, offering reliable quality at reasonable prices. This allowed shoppers to stick with trusted brands rather than trade down or cut back, ... Read More

  • Mass Beauty and Personal Care in the Philippines

    ... Philippines, the majority of households are low-income and require cheaper and affordable beauty and personal care products. In terms of priorities, consumers in lower classes typically prioritise essentials such as food over beauty and personal ... Read More

  • Fragrances in the Philippines

    ... fragrances. The rising middle-income classes in the Philippines and improved access to credit facilities across the country, is also driving demand for fragrances. Fragrances appeal to a wide audience of consumers within the country ranging ... Read More

  • Fragrances in North Macedonia

    ... increasingly gravitated towards subtle, natural, and aromatic scents, with growing interest in fragrances that evoke nature, cleanliness, and overall well-being. Aromatic herbs such as thyme, basil, and sage became particularly popular, while w... Euromonitor International's ... Read More

  • Mass Beauty and Personal Care in Israel

    ... the recent spike in inflation gradually receded. Furthermore, weakened purchasing power and economic uncertainty arising from the Israel-Hamas war continued to encourage trading down to cheaper brands and product types. However, the same factors ensured ... Read More

  • Mass Beauty and Personal Care in Serbia

    ... of mass beauty and personal care. Offerings are also continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. This also drives demand. However, mass current ... Read More

  • Fragrances in Canada

    ... willing to invest in high-quality, exclusive products from luxury brands, many of which offer a wide range of distinctive and refined scents. The demand for unique and personalised fragrance experiences is increasing, reflecting consumers’ desire ... Read More

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