Benchmarking Local Digital Media
This is a must-read report for anyone managing local digital sales operations. The 45-page report offers insights from revenue performance at 10,395 local media entities across the U.S. and Canada – something we’ve been doing for 14 years to help companies determine how well they’re doing in digital sales
- Benchmarking Local Digital Media
- Introduction
- Background And Methodology
- Who's Making What in Local Markets
- Fig. 1 Traditional Media Scored $10.5 Billion in Digital Advertising in 2015
- Fig. 2 Traditional Media’s Dependence on Digital Sales, 2015
- Fig. 3 In Local Markets, Newspapers Rule Digital
- Fig. 4 Who’s Selling Digital Advertising: Large Markets vs. Small
- Fig. 5 How $48 Billion in Local Digital Advertising Was Shared in 2015
- Fig. 6 2015 Average Digital Media Revenue vs. Top Performer
- DAILY & WEEKLY NEWSPAPERS
- LOCAL BROADCAST TV STATIONS
- YELLOW PAGES
- LOCAL PUREPLAYS
- LOCAL CABLE SYSTEMS
- LOCAL RADIO STATIONS
- Additional Information on Benchmarking
- APPENDIX A 2015 Local Online Ad Spending by Format
- APPENDIX B 2016 Local Online Advertising Forecasts by Format
- About Borrell Associates
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