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Benchmarking Local Digital Media

Benchmarking Local Digital Media

This is a must-read report for anyone managing local digital sales operations. The 45-page report offers insights from revenue performance at 10,395 local media entities across the U.S. and Canada – something we’ve been doing for 14 years to help companies determine how well they’re doing in digital sales


Benchmarking Local Digital Media
Introduction
Background And Methodology
Who's Making What in Local Markets
Fig. 1 Traditional Media Scored $10.5 Billion in Digital Advertising in 2015
Fig. 2 Traditional Media’s Dependence on Digital Sales, 2015
Fig. 3 In Local Markets, Newspapers Rule Digital
Fig. 4 Who’s Selling Digital Advertising: Large Markets vs. Small
Fig. 5 How $48 Billion in Local Digital Advertising Was Shared in 2015
Fig. 6 2015 Average Digital Media Revenue vs. Top Performer
DAILY & WEEKLY NEWSPAPERS
LOCAL BROADCAST TV STATIONS
YELLOW PAGES
LOCAL PUREPLAYS
LOCAL CABLE SYSTEMS
LOCAL RADIO STATIONS
Additional Information on Benchmarking
APPENDIX A 2015 Local Online Ad Spending by Format
APPENDIX B 2016 Local Online Advertising Forecasts by Format
About Borrell Associates

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