Benchmarking Local Digital Media

Benchmarking Local Digital Media

Introduction

Background And Methodology

Who's Making What in Local Markets

Fig. 1 Traditional Media Scored $10.5 Billion in Digital Advertising in 2015

Fig. 2 Traditional Media’s Dependence on Digital Sales, 2015

Fig. 3 In Local Markets, Newspapers Rule Digital

Fig. 4 Who’s Selling Digital Advertising: Large Markets vs. Small

Fig. 5 How $48 Billion in Local Digital Advertising Was Shared in 2015

Fig. 6 2015 Average Digital Media Revenue vs. Top Performer

DAILY & WEEKLY NEWSPAPERS

LOCAL BROADCAST TV STATIONS

YELLOW PAGES

LOCAL PUREPLAYS

LOCAL CABLE SYSTEMS

LOCAL RADIO STATIONS

Additional Information on Benchmarking

APPENDIX A 2015 Local Online Ad Spending by Format

APPENDIX B 2016 Local Online Advertising Forecasts by Format

About Borrell Associates

Benchmarking Local Digital Media

This is a must-read report for anyone managing local digital sales operations. The 45-page report offers insights from revenue performance at 10,395 local media entities across the U.S. and Canada – something we’ve been doing for 14 years to help companies determine how well they’re doing in digital sales