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Analyzing the Advertising Industry in United States 2017

Analyzing the Advertising Industry in United States 2017

The United States constitutes the largest advertising market globally. In 2015, over USD 180 billion were invested in advertising alone in the United States. This statistic surpasses double the amount spent in advertising across China, the second largest ad market in the world.

In spite of the expansion of smaller agencies, advertising in the United States was initially dominated by large marketing conglomerates that owned several well-known advertising agencies. These conglomerates came into existence through acquisitions and mergers. The largest included WPP Group PLC (which, among others, owned ad agencies J. Walter Thompson and Ogilvy & Mather); Omnicom Group Inc. (which held BBDO Worldwide Network and DDB Needham Worldwide Network and several independent agencies); The Interpublic Group of Company, etc.

Television has constituted the largest advertising medium in the United States in recent years, and is anticipated to pioneer the market lead. The financial figure in contribution from advertising to the US GDP the previous year accounted for 19 percent of the country's entire economic output. It is believed that advertising will generate over 23 million jobs in the U.S. by 2019. In the coming years, advertising spending rates are expected to expand 3.3 percent annually and is likely to cross $350 billion by the end of 2019.

Aruvian Research analyzes the US advertising industry in this in-depth research report – Analyzing the Advertising Industry in United States 2017. The report begins with an introduction to the global advertising industry and moves on to the analysis of the US advertising industry. The advertising industry in the United States is analyzed through an industry overview, market growth analysis by value, industry revenues, industry segmentation and a look at the top 10 advertisers in the US.

A Porter's Five Forces strategy analysis is undertaken on the US advertising industry and we look at the bargaining power of buyers and suppliers, competitive rivalry in the industry and the threat of new entrants and substitutes to the advertising industry in the US.

An industry forecast up to 2020 is also included in the report. Data analyzed in the report ranges from 2011 till 2020.

Analysis of the major industry players is undertaken through an in-depth corporate analysis, a financial analysis and a SWOT analysis. Companies analyzed include the four big players of the US adverting industry - Omnicom Group, Publicis Groupe, Interpublic Group of Companies and WPP Plc. Many other players are also analyzed in the report.


A. Executive Summary
B. Introduction to the Global Advertising Industry
B.1 Industry Definition
B.2 Industry Overview
B.3 Market Growth Analysis
B.4 Industry Segmentation
B.5 Global Advertising Industry: Forecast
C. Advertising Industry in the United States
C.1 Industry Overview
C.2 Market Growth Analysis
C.3 Industry Revenue
C.4 Industry Segmentation
C.5 Largest Advertiser in the US
D. Advertising Industry in the United States: Porter’s Five Forces Strategy Analysis
D.1 Introduction
D.2 Bargaining Power of Buyers
D.3 Bargaining Power of Suppliers
D.4 Competitive Rivalry in the Industry
D.5 Threat of New Entrants
D.5 Threat of Substitutes
E. Advertising Industry in the US: Forecast
F. Analysis of Major Industry Players
F.1 Omnicom Group Inc.
F.1.1 Corporate Analysis
F.1.2 Financial Analysis
F.1.3 SWOT Analysis
F.2 Publicis Groupe SA
F.2.1 Corporate Analysis
F.2.2 Financial Analysis
F.2.3 SWOT Analysis
F.3 The Interpublic Group of Companies, Inc.
F.3.1 Corporate Analysis
F.3.2 Financial Analysis
F.3.3 SWOT Analysis
F.4 WPP Plc
F.4.1 Corporate Analysis
F.4.2 Financial Analysis
F.4.3 SWOT Analysis
F.5 140 Proof, Inc. / AcuityAds
F.6 22squared, Inc.
F.7 72andsunny, LLC
F.8 Ackerman McQueen
F.9 Boathouse Group
F.10 Clear Channel Outdoor Holdings, Inc.
F.11 Cramer-Krasselt Co
F.12 Groupon, Inc.
F.13 Lamar Advertising Company
F.14 Outfront Media Inc.
F.15 Wieden+Kennedy
List of Figures
Figure 1: Growth of the Global Advertising Industry by Value (in USD Billion), 2011-2015
Figure 2: Segmentation of the Global Advertising Industry (in Percentage Share of the Market) by Value, 2015
Figure 3: Share of the Global Advertising Industry by Regions (%), 2015
Figure 4: Forecast of the Global Advertising Industry (in USD Billion), 2015-2020
Figure 5: Growth of the Advertising Industry in the US by Value (in USD Billion), 2011-2015
Figure 6: Revenues of the US Advertising Industry (in USD Billion), 2004-2015
Figure 7: Segmentation of the Advertising Industry in the US (in Percentage Share of the Market) by Value, 2015
Figure 8: Share of the US in the Global Advertising Industry (%), 2015
Figure 9: Top 10 Advertisers in the US (in USD Million), 2015
Figure 10: Porter's Five Forces Strategy Analysis of the US Advertising Industry
Figure 11: Bargaining Power of Buyers in the US Advertising Industry
Figure 12: Bargaining Power of Suppliers in the US Advertising Industry
Figure 13: Competitive Rivalry in the US Advertising Industry
Figure 14: Threat of New Entrants to the US Advertising Industry
Figure 15: Threat of Substitutes to the US Advertising Industry
Figure 16: Forecast of the Advertising Industry in the US (in USD Billion), 2015-2020
Figure 17: Profitability and Revenues of Omnicom Group Inc. (in USD Million), 2010-2014
Figure 18: Profitability and Revenues of Publicis Groupe (in USD Million), 2010-2014
Figure 19: Profitability and Revenues of The Interpublic Group of Companies Inc. (in USD Million), 2011-2015
Figure 20: Profitability and Revenues of WPP Plc (in USD Million), 2010-2014
List of Tables
Table 1: Growth of the Global Advertising Industry by Value (in USD Billion), 2011-2015
Table 2: Segmentation of the Global Advertising Industry (in USD Billion & %), 2015
Table 3: Share of the Global Advertising Industry by Regions (in USD Billion & %), 2015
Table 4: Forecast of the Global Advertising Industry (in USD Billion), 2015-2020
Table 5: Growth of the Advertising Industry in the US by Value (in USD Billion), 2011-2015
Table 6: Segmentation of the Advertising Industry in the US (in USD Billion & %), 2015
Table 7: Share of the US in the Global Advertising Industry (in USD Billion & %), 2015
Table 8: Forecast of the Advertising Industry in the US (in USD Billion), 2015-2020
Table 9: Key Financials of Omnicom Group Inc. (in USD Million), 2010-2014
Table 10: Key Financials of Publicis Groupe (in USD Million), 2010-2014
Table 11: Key Financials of The Interpublic Group of Companies Inc. (in USD Million), 2011-2015
Table 12: Key Financials of WPP Plc (in USD Million), 2010-2014

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