The advertising industry in China has witnessed exponential development in the last several decades. Foreign brands and advertisements have become commonplace in the lives of the Chinese population today and Chinese companies have been quick to adopt foreign advertising techniques and practises to create a huge impact within the domestic advertising market. Companies are allocating more money to digital media and digital adveriting as a decline in print media has diverted the investment towards TV advertising.
The rapid development of the digital and mobile adveriting has led to the government also loosening of its regulations in order to promote the growth of the industry. The Chinese advertising industry is a dynamic and growing market and it is expected that the market will continue to grow at a significant rate in the coming years. However, it remains to be seen what impact the slowing down of the Chinese economy has on the Chinese advertising industry.
Aruvian Research analyzes the Chinese advertising industry in this in-depth research report – Analyzing the Advertising Industry in China 2017. The report begins with a brief analysis of the global media industry and moves on to the analysis of the advertising industry in Asia Pacific.
The Chinese advertising industry is analyzed through an industry overview, market growth analysis by value, industry segmentation and an industry forecast up to 2020. Data analyzed in the report ranges from 2011 till 2020.
A Porter's Five Forces strategy analysis is undertaken on the Chinese advertising industry and we look at the bargaining power of buyers and suppliers, competitive rivalry in the industry and the threat of new entrants and substitutes to the advertising industry in China.
Analysis of the major industry players is undertaken through an in-depth corporate analysis, a financial analysis and a SWOT analysis. The big four Players analyzed in the report include WPP Plc, Omnicom Group, Publicis Groupe and Dentsu, Inc.