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World Tabletop and Installed Audio Conferencing Systems MarketsPublished by: Frost & Sullivan Published: Nov. 10, 2003 Table of Contents1 | TABLETOP AND INSTALLED AUDIO CONFERENCING SYSTEMS Market Overview 1. Executive Summary 2. Challenges Facing Market Vendors 3. Market Drivers 4. Market Restraints 5. Total Market Revenues 6. Key Market & Technology Trends 7. Strategic Recommendations Tabletop Audio Conferencing Systems 1. Revenue Forecasts 2. Pricing Analysis 3. Competitive Analysis Installed Audio Conferencing Systems 1. Revenue Forecasts 2. Pricing Analysis 3. Competitive Analysis List Of Figures Chapter 1 Tabletop and Installed Audio Conferencing Systems Market: Impact of Top Industry Challenges (World), 2003-2009 Tabletop and Installed Audio Conferencing Systems Market: Market Drivers Ranked in Order of Impact (World), 2003-2009 Tabletop and Installed Audio Conferencing Systems Market: Market Restraints Ranked in Order of Impact (World), 2003-2009 Tabletop and Installed Audio Conferencing Systems Market: Unit Shipment and Revenue Forecasts (World), 1999-2009 Tabletop and Installed Audio Conferencing Systems Market: Percent of Revenue Forecasts by Product Type (World), 2002-2009 Tabletop and Installed Audio Conferencing Systems Market: Percent of Unit Shipment Forecasts by Product Type (World), 2002-2009 Tabletop and Installed Audio Conferencing Systems Market: Company Market Share by Revenues (World), 2002 Chapter 2 Tabletop Audio Conferencing Systems Market: Unit Shipment and Revenue Forecasts (World), 2002-2009 Tabletop Audio Conferencing Systems Market: Forecasted Average Price per Unit (World), 2002-2009 Tabletop Audio Conferencing Systems Market: Company Market Share by Revenues (World), 2002 Chapter 3 Installed Audio Conferencing Systems Market: Unit Shipment and Revenue Forecasts (World), 2002-2009 Installed Audio Conferencing Systems Market: Forecasted Average Price per Unit (World), 2002-2009 Installed Audio Conferencing Systems Market: Company Market Share by Revenues (World), 2002 AbstractSmaller Companies Begin to Challenge the Duopoly of Established Vendors A new breed of audio conferencing companies with innovative marketing and pricing strategies has emerged to challenge the long-standing duopoly of Polycom and ClearOne in the tabletop and installed segments. By being the first to capture the interest of consumers, these two companies created high entry barriers for smaller participants that did not have their brand recognition or customer loyalty. However, several new companies are facing up to these major participants through inventive methods to carve their niches in the market. This research examines the world tabletop and installed audio conferencing systems markets. It provides key market challenges, drivers, and restraints affecting growth and offers a detailed competitive market analysis. It provides strategic recommendations for vendors to increase profitability and market share. Easy-to-use Tabletop Systems Bolster Adoption Rates The growing need for conferencing systems that are designed for easy use has created significant growth opportunities for established and emerging market participants. "Tabletop audio conferencing systems' high sound quality has also been an important factor in increasing adoption rates," states the analyst. Appropriate prices and investments in customer awareness programs will generate a lot of interest in these systems and boost adoption rates. Untapped Markets outside North America Hold New Revenue Potential With the North American large-scale enterprise markets being saturated, vendors are exploring opportunities in Asia Pacific, Central America/Latin America (CALA), and Europe, Middle East, and Africa regions. These regions are under-penetrated because of the lack of awareness and cultural perceptions regarding the use of audio conferencing in everyday business. "However, with vendors aggressively targeting international markets, awareness and adoption rates in these regions are expected to grow in tandem," notes the analyst. Marketing strategies in the Asia Pacific zone have to emphasize the convenience of conferencing over travel, especially when there are risks of health hazards. Companies have to target the more technologically-competent countries, which could become the launch pads into other countries. In Europe, vendors can latch onto the IP telephony bandwagon, which is gaining traction, to market their IP conferencing systems. Most sales in the Asia Pacific and CALA depend on the prices.
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