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Best Practices in Trademark LicensingPublished by: EPM Communications Inc Published: May. 1, 2003 - 32 Pages Table of ContentsExecutive Summary Overview of Corporate Trademark Licensing Survey Introduction and Methodology Organizational Structure Responsibilities Department Staffing Licensing Activity Licensing Agents Licensing Compensation and Funding Royalty Rates Guarantees and Advances Product Development Time and Contract Terms Advertising and Marketing Financial Contribution To Licensing International Accounting For Licensing Performance Measurement Conclusion LIST OF FIGURES Retail Sales Of Licensed Trademark/Brand Merchandise, By Product Category, U.S. & Canada, 2002 Retail Sales Of Licensed Trademark/Brand Merchandise By Channel Of Distribution, U.S. & Canada, 2002 Retail Sales Of Licensed Merchandise Based On Trademark/Brand Properties, U.S. & Canada, 1993-2002 Retail Sales Of Licensed Merchandise, Worldwide, By Property Type, 2001 Importance Of Corporate Trademark Licensing In Selected Worldwide Markets, 2001 Retail Sales Of Licensed Corporate Trademark-Based Merchandise, Worldwide, By Territory, 2001 Where Trademark Licensing Exists Within Corporation Who Is The Senior Manager/Executive To Whom Trademark Licensing Reports? Geographic Areas Handled By The Trademark Licensing Department Product Categories Handled By The Trademark Licensing Department Selected Responsibilities Of The Trademark Licensing Department Number Of Full-Time Employees In The Trademark Licensing Department Trademark Licensing Department Reporting Structures Percentage Of Licensing Revenues Attributable To Top Trademark Territory Covered By Master Licensing Agent How Licensing Agents Are Compensated On What Is Your Royalty Percentage Based? Allowable Deductions From Net Sales Time Period To Which The Guarantee Is Tied Percentage of Expected Royalties Used To Calculate Guarantee Do You Require An Advance? How Do You Calculate Your Advance? Average Time From First Contact To Contract Signing Average Time From Signing of Contract To First Receipt Of Royalties Average Term Of Original Licensing Contract Do You Allow Automatic Contract Renewals If The Licensee Meets Certain Performance Milestones? Do You Charge A Royalty For Merchandise Sold To Another Group Within The Corporation For Promotional Purposes? Do You Require Licensees To Contribute To A Central Marketing Fund? Licensing Revenue As A Percentage Of Total Corporate Revenue Licensing Income As A Percentage Of Corporate Net Income Contribution of Licensing To Corporate Income Versus Corporate Revenue Percent Of Total Licensing Revenue Attributable To International Territories Where Is Licensing Revenue Recorded Within The Company's Income Statement? Where Are Licensing Expenses Charged Within The Company's Income Statement? Does Your Department Have Its Own P&L Statement? How The Licensing Department's P&L Is Used How The Licensing Department's Performance Is Measured AbstractModel your trademark licensing operation on benchmarks from the best in the business with Best Practices In Trademark Licensing. In this landmark survey you'll receive integral information, such as how trademark licensing is organized, staffed, and accounted for within the corporation; how royalties, guarantees, and advances are structured for trademark licensing deals; how financial and non-financial yardsticks are used to measure performance. This report is your trusted guidebook into the trademark/brand licensing enterpriseGet Full Details About This Report >> |
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