|
Published by: Datamonitor
Published: May. 9, 2003 - 174 Pages
Table of Contents
CHAPTER 1 EXECUTIVE SUMMARY
The Netherlands Switching Potential to 2006
Key findings
UK Switching Potential to 2006
Key findings
Germany Switching Potential to 2006
Key findings
Spain Switching Potential to 2006
Key findings
CHAPTER 2 INTRODUCTION
What is this report about?
Who is the target reader?
How to use this report
CHAPTER 3 NETHERLANDS SWITCHING CONTEXT
Introduction
Key findings
Position to date
Switching data
Switching analysis
Switching drivers
Price
Assessment of price
M&A Activity
Assessment of M&A Activity
New Entrant Activity
Assessment of new entrant activity
Sales
Assessment of sales activity
Marketing
Assessment of marketing activity
Market conditions
Tariff length
Regulatory influence
CHAPTER 4 UK SWITCHING CONTEXT
Introduction
Key findings
Position to date
Switching data
Switching analysis
Switching drivers
Price
Assessment of price
M&A Activity
Assessment of M&A Activity
New Entrant Activity
Assessment of new entrant activity
Sales
Assessment of sales activity
Marketing
Assessment of marketing activity
Market conditions
Critical Peak
Consolidated market conditions
CHAPTER 5 GERMANY SWITCHING CONTEXT
Introduction
Key findings
Position to date
Switching data
Switching analysis
Switching drivers
Price
Assessment of price
M&A Activity
Assessment of M&A Activity
New Entrant Activity
Assessment of new entrant activity
Sales
Assessment of sales activity
Marketing
Assessment of marketing activity
Market conditions
Customer perceptions
Regulatory influence
Market structure
CHAPTER 6 SPAIN SWITCHING CONTEXT
Introduction
Key findings
Position to date
Switching data
Switching drivers
Price
Assessment of price
M&A Activity
Assessment of M&A Activity
New Entrant Activity
Assessment of new entrant activity
Sales
Assessment of sales activity
Marketing
Assessment of marketing activity
Market conditions
Regulatory analysis
CHAPTER 7 NETHERLANDS FUTURE SWITCHING
Introduction
Key findings
Forecasting framework
Switching potential
Scenarios
Competitive flux
Base forecast
High switching scenario: First mover advantage
Scenario depiction
Variable analysis
Probability
Medium switching scenario: Consolidation
Scenario depiction
Variable analysis 94Probability
Low switching scenario: Non-engagement
Scenario depiction
Variable analysis
Probability
Conclusion
CHAPTER 8 UK FUTURE SWITCHING
Introduction
Key findings
Forecasting framework
Switching potential
Scenarios
Base forecast
High switching scenario: Unlocking full ‘first time’ potential
Scenario depiction
Variable analysis
Probability
Medium switching scenario: Market saturation
Scenario depiction
Variable analysis
Probability
Low switching scenario: Organic acqusition redundancy
Scenario depiction
Variable analysis
Probability
Conclusion
CHAPTER 9 GERMANY FUTURE SWITCHING
Introduction
Key findings
Forecasting framework
Switching potential
Scenarios
Base forecast
High switching scenario: Competitive restructuring
Scenario depiction
Variable analysis
Probability
Medium switching scenario: Limited incursions
Scenario depiction
Variable analysis
Probability
Low switching scenario: Stagnation
Scenario depiction
Variable analysis
Probability
Conclusion
CHAPTER 10 SPAIN FUTURE SWITCHING
Introduction
Key findings
Forecasting framework
Switching potential
Scenarios
Base forecast
High switching scenario: Multi-service model
Scenario depiction
Variable analysis
Probability
Medium Switching Scenario: Product expansion
Scenario depiction
Variable analysis
Probability
Low Switching Scenario: Incumbent consolidation
Scenario depiction
Variable analysis
Probability
Conclusion
CHAPTER 11 APPENDIX
Supplementary data
The Netherlands future switching data
The UK future switching data
Germany future switching data
Spain future switching data
Research methodology
Future readings
SPP writing team
How to contact experts in your industry
AbstractIntroduction
Depressed market conditions and the overriding influence of customer inertia ensure the necessity for key decision makers to understand switching potential within their market. The report is an invaluable resource for maximizing sales and marketing returns and targeting the customer groups that matter.
Scope
Delivers detailed historical switching data and analysis for four leading residential deregulated markets: The Netherlands, the UK, Germany and Spain
Provides analysis of what has driven switching, detailing: price, marketing, direct sales, new entrant activity and M&A activity
Using a robust methodology, it constructs switching forecasts to 2006 within different switching environments for each national market
It delivers an understanding of switching potential within each market, analyzing potential supplier strategies under each scenario
Report Highlights
Analysis of historical switching within the four country markets examined has included some of the key insight detailed below: The UK: churn which currently forms 34% of the switching rate, will form a greater influence upon, not only switching levels, but relevant supplier strategy.
Germany: 1.8 million customers have switched by June 2002. This amounts to 4.7% of the 40 million strong residential market after four years of competition.
Forecasting analysis produces an example of the following insight: The Netherlands: The switching rate described within the “High” scenario amounts to 1,955,000 switchers in cumulative terms, by January 2006. This is an average monthly switching rate of 81,000,amounting to 29% of the Dutch residential market.
Reasons to Purchase
Historical switching: the report is populated with country-specific, historical data. This gives market insight and assesses switching potential
Market analysis: understanding of switching drivers provides answers as to what has influenced customer behavior towards supplier S&M strategies
Switching forecasts: “High”, “Medium” and “Low” forecast scenarios contain future switching data. This allows the reader to plan with confidence
Get Full Details About This Report >>
|
