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Published by: Datamonitor
Published: Mar. 17, 2003 - 70 Pages
Table of Contents
CHAPTER 1 EXECUTIVE SUMMARY
Introduction
The future decoded
Action points
CHAPTER 2 FUTURE DECODED
Introduction
Key findings
Market size
Europe
U.S.
Market segments
Teleworkers vs. traditional homeworkers
Employment status
Profiles of homeworkers
Socio-economic groups
Males vs. females
Age groups
Ethnic minorities
Catalysts
Benefits to the homeworker
Benefits to the employer
Benefits to society
The growth rate of homeworking will accelerate
Market growth
Homeworkers’ consumption patterns will shift
The impact on food
The impact on drinks
The impact on personal care
The impact on shopping patterns
Conclusions
CHAPTER 3 ACTION POINTS
Introduction
Key findings
Help homeworkers to address the problems of homeworking
Reduce feelings of isolation
Distinguish between work and home life
Improve physical and mental health
Tailor new product development to homeworker needs
Encourage homeworkers to trade up
Consider the household rather than the individual
Tap into the extra time that homeworkers have
Address preferred homeworker distribution channels
Conclusions
CHAPTER 4 APPENDIX
Definitions
Research methodology
References
Some additional information
SPP writing team
How to contact experts in your industry
LIST OF TABLES
Table 1: Employment status of regular teleworkers in Europe, (m), 2000
Table 2: Average age for teleworkers, (yrs), 2000
Table 3: Global homeworking projections, by country and type, (m) and (%),
2005
Table 4: Change in homeworkers’ food consumption patterns, 2001
Table 5: Impact of homeworkers on lunch expenditure, 2000-2005
Table 6: Impact of homeworkers on dinner expenditure, 2000-2005
Table 7: Impact of homeworkers on snacking expenditure, 2000-2005
Table 8: Change in homeworkers’ drinks consumption patterns, 2003
Table 9: Impact of homeworkers on beverages expenditure, 2000-2005
Table 10: Impact of homeworkers on personal care expenditure, 2000-2005
Table 11: Trading up on personal care products among homeworkers, 2003
Table 12: Extra time generated by homeworking, by country, (m), 2005
Table 13: Change in homeworkers’ evening meal preparation, 2003
Table 14: Change in homeworkers’ post-work patterns, 2003
Table 15: European homeworkers by type and gender, (%), 2000
Table 16: European homeworking days, (bn), 2000
Table 17: Impact of homeworkers on retail food expenditure by country, ($m)
2000-05
Table 18: Impact of homeworkers on retail drinks expenditure by country, ($m)
2000-05
Table 19: Impact of homeworkers on retail personal care expenditure by
country, ($m) 2000-05
LIST OF FIGURES
Figure 1: Homeworkers by frequency, U.S., (m), 2001
Figure 2: Global homeworking, by country and type, (m) and (%), 2000
Figure 3: Homeworkers by occupation (%), U.S., 2001
Figure 4: Teleworker age groups (%), U.S., 1999
Figure 5: Frequently cited benefits of homeworking, 1997-2001
Figure 6: Global homeworking, by country and type, (m) and (%), 2005
Figure 7: U.S. homeworkers’ use of spare time, 1997
AbstractIntroduction
Homeworking 2003 provides current views and future forecasts on the profile and number of homeworkers in the U.S. and Europe. It defines how spending patterns will develop as an increasing number of people turn towards homeworking. The report quantifies the impact of homeworking on food, drink and personal care products and suggests ways in which consumer companies can benefit from this trend.
Scope
Current size and details, as well as projections for the homeworking segment in the U.S. (2001-2006) and Europe (2000-2005)
Examination of shifts in consumption induced by homeworking and their financial impact on consumer companies
Suggestions for effectively targeting the opportunities created by an increase in homeworking
Report Highlights
By 2005 nearly 14 million Europeans will become new homeworkers. By 2006, the number of homeworkers in the U.S. will rise to almost 23 million.
Homeworkers’ shift in consumption patterns will cause a fall of $3.0 billion in spending on food, drinks and personal care products in Europe by 2005. In the U.S. such consumption will fall by $0.3 billion by 2006. At the same time, homeworking does provide many opportunities for innovative retailers, manufacturers and operators.
To succeed, products must be tailored around key homeworking needs and the extra time generated by homeworking.
Reasons to Purchase
Discover the extent of homeworking by obtaining hard to find data on the size and growth of homeworking
Examine financial impacts on retail food, foodservices, drink and personal care products
Identify the major opportunities for products in your sector using core data on consumer behavior and spending
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