Paid Consumer Services

Published by: Jupiter Research Corporation

Published: Apr. 22, 2002 - 5 Pages


Table of Contents

  • What are the realistic, near-term opportunities for paid
    consumer services?
  • How should such services be priced, packaged,
    and marketed?

Abstract

Companies scrambling to diversify revenues beyond advertising and basic access fees are trying to charge for services like enhanced e-mail as well as for content subscriptions. But online consumers expect everything for free.

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