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Style.com Weaves Effective Balance of Off-line Brands and Online Immediacy

Published by: Jupiter Research Corporation

Published: Aug. 22, 2001 - 3 Pages


Table of Contents


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Abstract

Style.com was built to showcase and extend Vogue's and W's brands and authoritative voices online by serving as a resource for information about, and photographs of, designers, events, models and celebrities. CondéNet asserts that readers use fashion magazines as buying guides, and hopes that incorporating a shopping section on Style.com will close the gap that exists off-line between magazine reading and the actual buying of products.

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