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Most Web ROI Value Calculators Are a Waste of Time and Money

Published by: Jupiter Research Corporation

Published: Aug. 1, 2001 - 4 Pages


Table of Contents


ROI Calculators Usually Collect Data that Is Simple
and General

Ambiguous Questions May Cloud Input

Calculators Must Clarify Their Assumptions and Offer Guidance

For Users, Value Increases with Specificity and Built-in Logic

ROI Calculators Offer Some Value to Vendors, but Little to Users

Calculators Must Improve if Users Are to Take Them Seriously

Abstract

More and more enterprises are demanding proof that software and services will provide quantifiable value. In response, savvy software and service vendors are using Web-based calculators, ostensibly designed to demonstrate ROI. But wary executives mistrust the calculators’ purpose.

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