Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in 2013 in the European Asset Finance Industry: Survey Intelligence

Published by: Timetric

Published: Dec. 11, 2012 - 42 Pages

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Survey Respondents

2 European Asset Finance Industry Marketing Spend Activity

2.1 Annual Marketing Budget

2.1.1 Annual marketing budgets by company type

2.2 Planned Change in Marketing Expenditure

2.2.1 Planned change in marketing expenditure by company type

2.3 Future Investment in Media Channels

2.3.1 Future investment in media channels by company type

3 Marketing and Sales Behaviors and Strategies in 2013

3.1 Key Marketing Objectives

3.1.1 Key marketing objectives by company type

3.2 Key Marketing Initiatives: Budget Allocation

3.2.1 Key marketing initiatives: budget allocation by asset finance lenders

3.2.2 Key marketing initiatives: budget allocation by suppliers

3.3 Essential Amendments to Marketing Activities in 2013

3.3.1 Amendments to marketing activities by company type

3.4 Critical Success Factors for Choosing a Marketing Agency

3.4.1 Critical success factors by company type

4 Appendix

4.1 Survey Results – Closed Questions

4.2 Methodology

4.3 Contact Us

4.4 About Timetric

4.5 About VRL Financial News

4.6 Disclaimer

List of Tables

Table 1: Total European Asset Finance Industry Survey Respondents by Company Type, 2012

Table 2: European Asset Finance Industry Respondents by Job Role (%), 2012

Table 3: European Asset Finance Industry Respondents by Company Turnover (%), 2012

Table 4: Annual Marketing Budgets by Company Type in the European Asset Finance Industry (%), 2012

Table 5: Planned Change in Marketing Expenditure by Company Type in the European Asset Finance Industry (%), 2013

Table 6: Future Investment in Media Channels by Asset Finance Lenders in the European Asset Finance Industry (%), 2013

Table 7: Future Investment in Media Channels by Suppliers to the European Asset Finance Industry (%), 2013

Table 8: Key Marketing Objectives of Asset Finance Lenders in the European Asset Finance Industry (%), 2013

Table 9: Key Marketing Objectives of Suppliers to the European Asset Finance Industry (%), 2013

Table 10: Key Marketing Initiatives: Budget Allocation by Asset Finance Lenders in the European Asset Finance Industry (%), 2012

Table 11: Key Marketing Initiatives: Budget Allocation by Suppliers to the European Asset Finance Industry (%), 2012

Table 12: Amendments to Marketing Activities by Company Type in the European Asset Finance Industry (%), 2013

Table 13: Critical Factors for Choosing a Marketing Agency by Asset Finance Lenders in the European Asset Finance Industry (%), 2012

Table 14: Critical Factors for Choosing a Marketing Agency by Suppliers to the European Asset Finance Industry (%), 2012

Table 15: Survey Results – Closed Questions

List of Figures

Figure 1: Annual Marketing Budgets by Company Type in the European Asset Finance Industry (%), 2012

Figure 2: Planned Change in Marketing Expenditure by Company Type in the European Asset Finance Industry (%), 2013

Figure 3: Future Investment in Media Channels by Asset Finance Lenders in the European Asset Finance Industry (%), 2013

Figure 4: Future Investment in Media Channels by Suppliers to the European Asset Finance Industry (%), 2013

Figure 5: Key Marketing Objectives of Asset Finance Lenders in the European Asset Finance Industry (%), 2013

Figure 6: Key Marketing Objectives of Suppliers to the European Asset Finance Industry (%), 2013

Figure 7: Key Marketing Initiatives: Budget Allocation by Asset Finance Lenders in the European Asset Finance Industry (%), 2012

Figure 8: Key Marketing Initiatives: Budget Allocation by Suppliers to the European Asset Finance Industry (%), 2012

Figure 9: Amendments to Marketing Activities by Company Type in the European Asset Finance Industry (%), 2013

Figure 10: Critical Factors for Choosing a Marketing Agency by Asset Finance Lenders in the European Asset Finance Industry (%), 2012

Figure 11: Critical Factors for Choosing Marketing Agency by Suppliers to the European Asset Finance Industry (%), 2012

Abstract

• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading asset finance institutions.
• The geographical scope of the research is drawing on the activity and expectations of leading industry players across Europe
• The report covers data and analysis on asset finance industry: marketing expenditure activity and marketing and sales behaviors and strategies in 2013
• Key topics covered include annual marketing budgets, planned change in marketing expenditure, future investment in media channels, key marketing objectives, key marketing initiatives: budget allocations, essential amendments to marketing activities in 2013, critical success factors for choosing a marketing agency and industry leaders

• Annual marketing budgets
• Planned change in marketing expenditure
• Future investment in media channels
• Key marketing objectives
• Key marketing initiatives: budget allocations
• Essential amendments to marketing activities in 2013
• Critical success factors for choosing a marketing agency

• Benchmark your sales and marketing spend with industry peers to effectively determine strategy
• Identify the specific marketing approaches your competitors are using to win business

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