Germany - Mobile Data Market Insights, 4G, Services and Forecasts

Published by: Paul Budde Communication Pty Ltd

Published: Dec. 10, 2012 - 24 Pages


Table of Contents

1. Synopsis
2. Overview of Germany’s mobile data services market
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.2 800MHz-2.6GHz
4. Mobile technologies
4.1 Third Generation (3G) mobile
4.1.1 Network sharing
4.1.2 Key 3G developments
5. Major mobile operators
5.1 Telekom Deutschland
5.2 Vodafone
5.3 E-Plus
5.4 O2
5.5 Mobile Messaging
5.5.1 Short Message Service (SMS)
5.5.2 Multimedia Messaging Services (MMS)
5.6 Mobile data services
5.6.1 General Packet Radio Services (GPRS)
5.6.2 Enhanced Data for GSM Evolution (EDGE)
5.6.3 High-Speed Packet Access (HSPA)
5.6.4 Evolved HSPA (HSPA+)
5.6.5 High-Speed Uplink Packet Access (HSUPA)
5.6.6 Long-term Evolution (LTE)
5.6.7 Video over mobile
5.6.8 Femtocells
5.6.9 Mobile VoIP
5.6.10 Mobile TV
5.6.11 TETRA (TErrestrial Trunked RAdio)
5.6.12 Mobile content and applications
6. Forecasts – mobile market – 2010; 2015
6.1 UMTS forecasts
6.2 Notes on scenario forecasts
7. Related reports
List of Tables, Charts and Exhibits
Table 1 – Number of regular 3G subscribers – 2005 - 2013
Table 2 – Telekom Deutschland mobile subscribers – 2001 - 2012
Table 3 – Vodafone Germany – voice and data usage – 2005 - 2012
Table 4 – Vodafone Germany mobile subscribers – 2006 - 2012
Table 5 – E-Plus - mobile market share – 2007 - 2012
Table 6 – E-Plus – revenue and traffic – 2006 - 2012
Table 7 – E-Plus subscribers by sector – 2006 - 2012
Table 8 – O2 subscribers – contract and prepaid – 2005 - 2012
Table 9 – O2 monthly ARPU – 2006 - 2012
Table 10 – SMS annual message traffic – 1998 - 2012
Table 11 – SMS sent per day – 2005 - 2012
Table 12 – MMS traffic – 2002 - 2012
Table 13 – Mobile data sent – 2005 - 2013
Table 14 – Annual mobile data revenue – 2004 - 2012
Table 15 – Mobile data as proportion to mobile revenue, by type – 2005 - 2011
Table 16 – Broadband-capable handset sales – 2006; 2010; 2015
Table 17 – Forecast UMTS subscribers – 2006 - 2010; 2015
Chart 1 – E-Plus – revenue and traffic – 2006 - 2012
Chart 2 – E-Plus subscribers by sector – 2006 - 2012
Chart 3 – O2 subscribers – contract and prepaid – 2005 - 2012
Chart 4 – O2 monthly ARPU – 2006 - 2012
Chart 5 – SMS annual message traffic – 2005 - 2012
Chart 6 – Mobile data as proportion to mobile revenue, by type – 2005 – 2011
Exhibit 1 – Germany’s 3G auction winners – August 2000
Exhibit 2 – Spectrum auction block allocations (800MHz, 1.8GHz, 2GHz and 2.6GHz) – May 2010
Exhibit 3 – German 3G network sharing agreements
Exhibit 4 – Selected MMS launches by operator in Germany

Abstract

The German mobile data market has enormous potential for growth following massive investments by the four network operators to upgrade networks supporting mobile data services. The regulator anticipated future growth in coming years by auctioning spectrum in the 1.8GHz and 2.6GHz bands, as well as refarming spectrum below 1GHz for use by mobile broadband. Operators have fast-tracked the development of data-rich applications to improve profit margins as voice ARPU continues to fall in response to competition from resellers and regulatory measures on roaming and termination rates. Mobile TV has not yet caught the public imagination: the national DVB-H licence holder Mobile 3.0 withdrew services soon after launch, partly sabotaged by network operators having introduced handsets allowing users to access free-to-air DVB-T channels.

This report provides key statistics and analysis on the mobile data market in Germany, focussing on data services as well as technologies including HSPA and LTE. It also analyses market players’ strategies to exploit data revenue in coming years.

Key developments:

3G reaches 85% of the population; Telekom Deutschland trials LTE 4×4 MIMO to provide up to 250Mb/s; Vodafone serving 1,500 locations; O2 launches rural LTE; m-ticketing in Northern Hessen; demise of mobile TV; regulator opens consultation for use of 900MHz and 1800MHz bands for post-2016; more than 6,000 LTE base stations active; coverage requirements for 800MHz licensees reached in 11 Länder; E-Plus trials LTE in the 1800MHz band; regulator presents scenarios for future use of 900MHz and 1800MHz spectrum; TD plans €2.5 billion network investment to address future mobile data traffic; Vodafone launches cloud service; O2 and E-Plus consider sharing 2G and 3G infrastructure; MNOs step up m-payments platform; VATM market data for 2011; regulators 2011 market data; telcos’ operating and financial data to September 2012; market developments to December 2012.

Companies covered include:

Telekom Deutschland, O2, Vodafone, E-Plus.

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