U.S. Mobile Advertising Market

Published by: Frost & Sullivan

Published: Nov. 12, 2012 - 59 Pages


Table of Contents

Chapter 1
Executive Summary
Introduction and Overview
Introduction to Mobile Advertising
Market Segmentation
Key Findings and Conclusions
Chapter 2
Strategic Evaluation and Analysis
Next-generation Mobile Advertising Trends
Audience Targeting and Mobile Advertising
Location-based and Location-enabled Mobile Advertising
Cross-device Ad Retargeting
Emergence of the DSP and the DMP Ad Serving Models in Mobile
Private (and Public) Mobile Ad Exchanges
Roadmap for Mobile Advertising
Chapter 3
U.S. Mobile Advertising Market
Key Market Definitions
Market Definitions and Overview
On-deck Mobile Advertising
Off-deck Mobile Advertising
Demand-side Platforms
Ad Exchanges
Market Dynamics
Industry Challenges
Using Mobile Advertising as an Integrated Component of Digital Advertising
Avoiding the "let down" Effect
Achieving Advanced Targeting Without Infringing on User Privacy
Ineffective Cross-device Digital Advertising
Complexity in the Mobile Advertising Value Chain
Achieving Automation in Rich Media Ad Creation
Continued Pricing Pressures
Industry Fragmentation and Measuring Performance of Mobile Advertising
Market Drivers
Continued Adoption of Connected Devices
Strong Demand from the Buy Side
In-application Mobile Advertising
Emergence of Mobile Ad Exchanges and Real-time Bidding Platforms
Big Data in Mobile
Industry Focus on Cross-device Mobile and Digital Advertising
Resurgence of Mobile Video Advertising
Verifiable Results and Efficient Analytics
Market Forecast
Market Forecast for the U.S. Mobile Advertising Market
Competitive Analysis
Competitive Analysis of the U.S. Mobile Advertising Market
Mobile Operator Strategies
Solution Provider Strategies
Market Share Analysis
Market Share Analysis of the U.S. Mobile Advertising Market
Chapter 4
Messaging-based Mobile Advertising Segment
Introduction
Messaging-based Mobile Advertising
Market Revenue Forecast
Revenue Forecast for Messaging-based Mobile Advertising
Chapter 5
Mobile Internet-based Display Advertising Segment
Introduction
Mobile Internet-based Display Advertising
Market Revenue Forecast
Revenue Forecast for Mobile Internet-based Display Advertising
Chapter 6
Mobile Video Advertising Segment
Introduction
Mobile Video Advertising
Market Revenue Forecast
Revenue Forecast for Mobile Video Advertising
Chapter 7
In-application Mobile Advertising Segment
Introduction
In-application Mobile Advertising
Market Revenue Forecast
Revenue Forecast for In-application Mobile Advertising
Chapter 8
Performance-based Mobile Advertising Segment
Introduction
Performance-based Mobile Advertising
Market Revenue Forecast
Revenue Forecast for Performance-based Mobile Advertising

Abstract

Mobile advertising is the process of describing or presenting a product, a service, an idea, or an organization through mobile communication channels to induce mobile subscribers to buy, interact, or support the item being advertised. The U.S. mobile advertising ecosystem has started to resemble the online advertising ecosystem, yet there are some industry challenges that are quite unique to mobiles, including the lack of a proper re-targeting framework, and privacy implications. This study analyses the key trends and presents market forecasts for the U.S. mobile advertising market for the 2009–2017 time frame.

Get full details about this report >>
 
Learn more about this product


Price and delivery options
See related reports or call the number below for help from a research specialist.

US: 800.298.5699

Int'l: +1.240.747.3093

 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 400,000 market research reports, company profiles and country profiles from over 720 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.