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Personal Accessories in Brazil

Publisher Euromonitor International
Published Feb 17, 2026
Length 47 Pages
SKU # EP20911721

Description

The personal accessories market in Brazil demonstrated resilience in 2025, growing by 9% in current value terms to BRL43.1 billion, driven by premiumisation and tech innovation. This growth was supported by an 11% increase in jewellery sales, driven by tech innovation, gifting, and aspirational purchases. The market is expected to continue growing at a CAGR of 4% from 2025 to 2030, reaching BRL52.1 billion by 2030. The attractiveness of this market is underscored by the growing number of high-ne...

Euromonitor International's Personal Accessoriesin Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

47 Pages
Personal Accessories in Brazil
Euromonitor International
February 2026
List Of Contents And Tables
PERSONAL ACCESSORIES IN BRAZIL
EXECUTIVE SUMMARY
Premiumisation and tech innovation key to growth
KEY DATA FINDINGS
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Growth despite global uncertainty
Vivara adapts to polarisation, while Casio Vintage captures young consumers with retro appeal
CHART 3 Vivara Expands Targeting Both the Luxury and Accessible Jewellery Segments
Gen Z drives demand for smart and connected accessories
WHAT’S NEXT?
Tech-savvy consumers drive premium growth through innovation
Sustainability and cultural relevance to shape industry dynamics
Fastest growth in traditional and connected watches driven by tech innovation
COMPETITIVE LANDSCAPE
Leading brands maintain positions through innovation and strategy
Opportunities arise from market trends and consumer preferences
CHANNELS
Retail offline remains dominant through omnichannel presence
E-commerce expands with Gen Z and Millennial consumers driving growth
Retail e-commerce plays significant role with growing competition
PRODUCTS
Sustainable luxury jewellery redefines market with eco-friendly designs
CHART 4 Maciel Ateliê Redefines Luxury with Recycled Gold and Synthetic Stones
ECONOMIC CONTEXT
CHART 5 Real GDP Growth and Inflation 2020-2030
CHART 6 PEST Analysis in Brazil 2025
CONSUMER CONTEXT
CHART 7 Key Insights on Consumers in Brazil 2025
CHART 8 Consumer Landscape in Brazil 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Quality, design and sustainability drive growth
CHART 9 Key Trends 2025
CHART 10 Analyst Insight
INDUSTRY PERFORMANCE
Samsonite and Le Postiche drive sales through diverse strategies
Bags drives sales with premium and affordable options
Travel and tourism boosts category growth
CHART 11 Samsonite Expands Retail Footprint and Strengthens DTC Strategy Amid Travel Recovery
CHART 12 Le Postiche Captures Value Segment with Affordable Travel Kits and Campaigns
WHAT’S NEXT?
Sustainable and premium products drive growth
Bags to remain largest category
Eco-friendly innovations and digital transformation key to success
COMPETITIVE LANDSCAPE
Arezzo maintains lead through innovation and omnichannel strategies
No significant mergers or acquisitions in 2025
CHANNELS
Retail offline dominates sales through department stores and luggage specialists
Retail e-commerce grows as omnichannel strategies become essential
Leisure and personal goods specialists drives sales through bags and luggage specialists
PRODUCTS
Gen Z drives innovation with sustainable and tech-friendly designs
CHART 13 Samsonite’s Eco-Nu Line Captures Gen Z with Recycled PET and Sustainable Appeal
COUNTRY REPORTS DISCLAIMER
JEWELLERY IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Robust performance driven by premiumisation and symbolic gifting
CHART 14 Key Trends 2025
CHART 15 Analyst Insight
INDUSTRY PERFORMANCE
Vivara drives growth with dual-brand strategy across income segments
Costume jewellery remains largest category due to affordability
Fine jewellery sees strong growth driven by affluent consumers
CHART 16 Vivara Expands Targeting Both Luxury and Accessible Jewellery Segments
WHAT’S NEXT?
Premiumisation and lab-grown diamonds drive growth
Narrowing gap
Diversification and sustainability to shape future
COMPETITIVE LANDSCAPE
Vivara and H Stern maintain lead through strategic expansion and innovation
Premiumisation and sustainability to drive future growth and opportunities
CHANNELS
Retail offline remains dominant through branded stores
Retail e-commerce grows with improved digital platforms
Omnichannel presence key for retailers
PRODUCTS
Sustainable luxury emerges with recycled gold and lab-grown diamonds
CHART 17 Maciel Ateliê Redefines Luxury with Recycled Gold
CHART 18 Vivara Launches First LGD Collection to Combine Innovation and Sustainability
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Connected watches drives growth
CHART 19 Key Trends 2025
CHART 20 Analyst Insight
INDUSTRY PERFORMANCE
Smartwatches play key role in growth
Affordability and premium features drive market polarisation
CHART 21 Xiaomi Expands Market Share in Brazil Through Affordability Amid Growing Polarisation
CHART 22 Samsung Integrates Galaxy AI into Galaxy Watch 6 to Elevate User Experience
AI and tech innovation boosts value sales growth
WHAT’S NEXT?
Tech-savvy consumers drive demand for connected watches
Affordable luxury and sustainability to shape future trends
COMPETITIVE LANDSCAPE
Technos and Apple maintain lead through innovation
Emerging trends and opportunities for businesses
CHANNELS
Retail offline dominates traditional and connected watches sales
Omnichannel strategies become essential for retailers
PRODUCTS
Gen Z drives innovation with retro appeal and affordability
CHART 23 Casio Vintage Captures Young Consumers with Retro Appeal and Affordable Style
COUNTRY REPORTS DISCLAIMER
WRITING INSTRUMENTS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shit towards higher-priced and sustainable products
CHART 24 Key Trends 2025
CHART 25 Analyst Insight
INDUSTRY PERFORMANCE
Significant polarisation
Pens remains the largest category despite slow growth
Colouring drives dynamic growth with Gen Z engagement
CHART 26 Faber-Castell Engages Gen Z with Grip Glam Pens and Digital Creativity Campaigns
WHAT’S NEXT?
Faber-Castell leads sustainable and premium trends
Pens to remain key despite slow volume growth
Innovation and partnerships to drive future growth
COMPETITIVE LANDSCAPE
Faber-Castell and Bic dominate with strong brand equity
CHART 27 Faber-Castell Expands Dual Strategy with Premium and Student-Focused Writing Tools
No significant mergers or acquisitions in 2025
CHANNELS
Retail offline remains dominant through supermarkets and stationers
Retail e-commerce grows steadily with increasing online presence
PRODUCTS
Faber-Castell drives innovation with sustainable materials
CHART 28 Faber-Castell Advances Sustainability with Recycled Plastics and FSC-Certified Wood
Innovative products capture rising demand for eco-friendly options
COUNTRY REPORTS DISCLAIMER

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