Personal Accessories in Brazil

Published by: Euromonitor International

Published: Nov. 5, 2012 - 57 Pages


Table of Contents

PERSONAL ACCESSORIES IN BRAZIL
Euromonitor International
November 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Positive Socioeconomic Scenario Drives Growth of Personal Accessories
Overlying Brands Is A Strategy Still Limited To International Brands
Manufacturers Invest in Novelties To Succeed
Barriers To Entry Remain To the Rise of Big Chained Leisure and Personal Goods Specialists in Brazil
Outlook Is Optimistic for Personal Accessories
Key Trends and Developments
Competition Amongst Overlying Brands Remains A Strategy of International Players
Growing Purchasing Power Drives Growth in Personal Accessories
Leisure and Personal Goods Retailers Losing Ground To Other Channels
Innovation: Strategy To Succeed in A Very Fragmented Market
Market Data
Table 1 Sales of Personal Accessories by Category: Volume 2007-2012
Table 2 Sales of Personal Accessories by Category: Value 2007-2012
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2007-2012
Table 4 Sales of Personal Accessories by Category: % Value Growth 2007-2012
Table 5 Personal Accessories Company Shares 2007-2011
Table 6 Personal Accessories Brand Shares 2008-2011
Table 7 Sales of Personal Accessories by Distribution Format 2007-2012
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2012-2017
Table 9 Forecast Sales of Personal Accessories by Category: Value 2012-2017
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2012-2017
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
A W Faber-castell, SA in Personal Accessories (brazil)
Strategic Direction
Key Facts
Summary 2 A W Faber-Castell, SA: Key Facts
Summary 3 A W Faber-Castell, SA: Operational Indicators 2010-2012
Company Background
Production
Summary 4 A W Faber-Castell, SA: Production Statistics 2011
Competitive Positioning
Summary 5 A W Faber-Castell, SA: Competitive Position 2011
H Stern Comércio E Indústria Ltda in Personal Accessories (brazil)
Strategic Direction
Key Facts
Summary 6 H Stern Comércio e Indústria SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 H Stern Comércio e Indústria SA: Competitive Position 2011
Jóias Vivara Ltda in Personal Accessories (brazil)
Strategic Direction
Key Facts
Summary 8 Jóias Vivara Ltda: Key Facts
Summary 9 Jóias Vivara Ltda: Operational Indicators 2009-2011
Company Background
Internet Strategy
Private Label
Summary 10 Jóias Vivara Ltda: Private Label Portfolio
Competitive Positioning
Le Postiche Indústria E Comércio Ltda in Personal Accessories (brazil)
Strategic Direction
Key Facts
Summary 11 Le Postiche Indústria e Comércio Ltda: Key Facts
Company Background
Internet Strategy
Private Label
Summary 12 Le Postiche Indústria e Comércio Ltda: Private Label Portfolio
Competitive Positioning
Primicia SA Industria E Comércio in Personal Accessories (brazil)
Strategic Direction
Key Facts
Summary 13 Primícia SA Indústria e Comércio: Key Facts
Summary 14 Primícia SA Indústria e Comércio: Operational Indicators 2009-2011
Company Background
Production
Competitive Positioning
Summary 15 Primícia SA Indústria e Comércio: Competitive Position 2011
Technos Da Amazônia Ltda in Personal Accessories (brazil)
Strategic Direction
Key Facts
Summary 16 Technos da Amazônia Ltda: Key Facts
Summary 17 Technos da Amazônia Ltda: Operational Indicators 2009-2011
Company Background
Production
Competitive Positioning
Summary 18 Technos da Amazônia Ltda: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Bags and Luggage by Category: Volume 2007-2012
Table 13 Sales of Bags and Luggage by Category: Value 2007-2012
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2007-2012
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2007-2012
Table 16 Sales of Handbags by Type: % Value Breakdown 2008-2012
Table 17 Sales of Luggage by Type: % Value Breakdown 2008-2012
Table 18 Bags and Luggage Company Shares 2007-2011
Table 19 Bags and Luggage Brand Shares 2008-2011
Table 20 Sales of Bags and Luggage by Distribution Format 2007-2012
Table 21 Forecast Sales of Bags and Luggage by Category: Volume 2012-2017
Table 22 Forecast Sales of Bags and Luggage by Category: Value 2012-2017
Table 23 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2012-2017
Table 24 Forecast Sales of Bags and Luggage by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Real Jewellery by Precious Metal: % Value Analysis 2008-2012
Table 26 Sales of Jewellery by Category: Volume 2007-2012
Table 27 Sales of Jewellery by Category: Value 2007-2012
Table 28 Sales of Jewellery by Category: % Volume Growth 2007-2012
Table 29 Sales of Jewellery by Category: % Value Growth 2007-2012
Table 30 Sales of Costume Jewellery by Type: % Value Breakdown 2008-2012
Table 31 Sales of Real Jewellery by Type: % Value Breakdown 2008-2012
Table 32 Jewellery Company Shares 2007-2011
Table 33 Jewellery Brand Shares 2008-2011
Table 34 Sales of Jewellery by Distribution Format 2007-2012
Table 35 Forecast Sales of Jewellery by Category: Volume 2012-2017
Table 36 Forecast Sales of Jewellery by Category: Value 2012-2017
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2012-2017
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Watches by Category: Volume 2007-2012
Table 40 Sales of Watches by Category: Value 2007-2012
Table 41 Sales of Watches by Category: % Volume Growth 2007-2012
Table 42 Sales of Watches by Category: % Value Growth 2007-2012
Table 43 Watches Company Shares 2007-2011
Table 44 Watches Brand Shares 2008-2011
Table 45 Sales of Watches by Distribution Format 2007-2012
Table 46 Forecast Sales of Watches by Category: Volume 2012-2017
Table 47 Forecast Sales of Watches by Category: Value 2012-2017
Table 48 Forecast Sales of Watches by Category: % Volume Growth 2012-2017
Table 49 Forecast Sales of Watches by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 50 Sales of Pens by Institutional Channels vs Retail: Volume 2008-2012
Table 51 Sales of Writing Instruments by Category: Volume 2007-2012
Table 52 Sales of Writing Instruments by Category: Value 2007-2012
Table 53 Sales of Writing Instruments by Category: % Volume Growth 2007-2012
Table 54 Sales of Writing Instruments by Category: % Value Growth 2007-2012
Table 55 Sales of Colouring by Type: % Value Breakdown 2008-2012
Table 56 Sales of Markers and Highlighters by Type: % Value Breakdown 2008-2012
Table 57 Sales of Roller Ball Pens by Type: % Value Breakdown 2008-2012
Table 58 Writing Instruments Company Shares 2007-2011
Table 59 Writing Instruments Brand Shares 2008-2011
Table 60 Sales of Writing Instruments by Distribution Format 2007-2012
Table 61 Forecast Sales of Writing Instruments by Category: Volume 2012-2017
Table 62 Forecast Sales of Writing Instruments by Category: Value 2012-2017
Table 63 Forecast Sales of Writing Instruments by Category: % Volume Growth 2012-2017
Table 64 Forecast Sales of Writing Instruments by Category: % Value Growth 2012-2017

Abstract

The positive socioeconomic indicators over the last ten years since the early 2000s had a great impact on all industries in Brazil, including personal accessories. This was a result of controlled fiscal and inflationary policies adopted in former governments and social programmes such as Family Grant (“Bolsa Família”). Disposable income also increased significantly and it is estimated that 50% of the total population is represented by the middle class. As a result, there was seen a high number...

Euromonitor International's Personal Accessoriesin Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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