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Dishwashing in Morocco

Publisher Euromonitor International
Published Apr 03, 2026
Length 32 Pages
SKU # EP21076776

Description

In 2025, dishwashing in Morocco experienced growth in both volume and value sales. Current value sales increased by 5%, reaching MAD1,078 million, while volume sales saw a 2% increase to 30,156 tonnes. Value growth is supported by rising demand for quality products that are both effective and gentle on the skin, especially for hand dishwashing. Premium offerings centred around health and wellness is also a significant trend, as consumers continue to seek certified ecolabel brands that are hypoal...

Euromonitor International's Dishwashing in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Dishwashing in Morocco
Euromonitor International
April 2026
List Of Contents And Tables
DISHWASHING IN MOROCCO
Key Data Insights
2025 Developments
Rising Demand for Premium and Sustainable Dishwashing Products
Key Industry Trends
CHART 1 Key Industry Trends for Dishwashing
Industry Performance
CHART 2 L'arbre Vert Handwash & Dishwashing Liquid
Automatic Dishwashing Drives Growth with Convenience and Innovation
Private Label Products Gain Traction by Improving Quality and Affordability
CHART 3 Carrefour Expands Hand Dishwashing Products
CHART 4 Value Sales of Dishwashing 2020-2030
CHART 5 Volume Sales of Dishwashing 2020-2030
CHART 6 Value Sales of Dishwashing by Category 2025
What's Next?
Increased Demand for Premium and Sustainable Products
Automatic Dishwashing to Drive Growth through Convenience
CHART 7 Analyst Insight for Dishwashing
Private Label Products to Gain Traction by Improving Quality
CHART 8 Forecast Sales of Dishwashing 2020-2030
CHART 9 Forecast Value Sales of Dishwashing by Category 2025-2030
Competitive Landscape
Source Chimiques and Bolton Solitaire Lead through Strong Distribution
Emerging Players and Competitive Strategies
CHART 10 Company Shares of Dishwashing 2025
CHART 11 Brand Shares of Dishwashing 2025
Channels
Access to Credit Ensures Small Local Grocers' Continued Lead
Supermarkets Channel Gains Share with Promotional Offers and Large Product Range
Retail E-Commerce Remains Minor Channel with Limited Growth
CHART 12 Retail Channels for Dishwashing 2020-2025
Economic Context
CHART 13 Economic Context for Dishwashing
CHART 14 Real GDP Growth 2020-2030
CHART 15 Inflation 2020-2030
Consumer Context
CHART 16 Consumer Context for Dishwashing
CHART 17 Population 2020-2030
CHART 18 Consumer Expenditure 2020-2030
CHART 19 Population by Generation 2025
Country Reports Disclaimer
CHART 20 Key Industry Trends for Home Care
CHART 21 Ariel 3-In-1 Pods
CHART 22 Carrefour New Multi-Sruface Spray Bleach
CHART 23 Value Sales of Home Care 2020-2030
CHART 24 Volume Sales of Home Care 2020-2030
CHART 25 Value Sales of Home Care by Category 2025
CHART 26 Analyst Insight for Home Care
CHART 27 Forecast Sales of Home Care 2020-2030
CHART 28 Forecast Value Sales of Home Care by Category 2025-2030
CHART 29 Analyst Insight for Home Care
CHART 30 Company Shares of Home Care 2025
CHART 31 Brand Shares of Home Care 2025
CHART 32 Retail Channels for Home Care 2020-2025
CHART 33 Economic Context for Home Care
CHART 34 Real GDP Growth 2020-2030
CHART 35 Inflation 2020-2030
CHART 36 Consumer Context for Home Care
CHART 37 Population 2020-2030
CHART 38 Consumer Expenditure 2020-2030
CHART 39 Population by Generation 2025
HOME CARE IN MOROCCO
Executive Summary
Ongoing Urbanisation and Evolving Habits Drive Steady Growth in Home Care
Key Data Insights
Key Industry Trends
Industry Performance
Laundry Care Leads as It Adapts To Prevailing Consumer Needs
Competition Intensifies as Multifunctionality and Private Label Expand
What's Next?
Urbanisation and Income Growth Drive Demand for Convenient Solutions
Laundry Care Set to Retain Lead as Niche Categories Thrive
Multifunctionality and Private Label Products Are Shaping Future Progress
Competitive Landscape
Leading Companies Maintain Grip through Innovation and Promotions
Enosis Group Gains Market Share through Product Expansion
Channels
Small Local Grocers Dominates through Credit Facilities and Proximity
Expanding Retail Chains and Promotional Offers Drive Growth in Supermarkets
Retail E-Commerce Remains Limited, as Consumers Continue to Favour Proximity Stores
Economic Context
Consumer Context
Country Reports Disclaimer

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