Global Advertising AgenciesPublished by: IBISWorld Published: Oct. 31, 2012 - 34 Pages Table of ContentsABOUT THIS INDUSTRY AbstractGlobal Advertising AgenciesAlthough growth is imminent, the Global Advertising Agencies industry's five-year performance was significantly slowed by the recession and its effect on consumer spending and corporate profits. In 2008 and 2009, many companies cut marketing budgets in order to mitigate profit declines. As the economic outlook brightens over the next five years, marketing budgets will expand and companies will begin to invest in new advertising campaigns. The industry will continue to experience growth in emerging markets and digital media, which have both grown solidly in the past five years. Firms in this industry create advertising campaigns and distribute them, such as through media placement. Services include advice, campaign planning, creative services, producting advertising material, and media planning and buying. Public relations and other specialized communications are excluded. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares. Get full details about this report >> |
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