Global TV and Online Video Advertising Forecasts – 5th edition

Published by: Informa Media and Telecom

Published: Nov. 1, 2012


Table of Contents

Global TV and Online Video Advertising Forecasts: 5th edition – PPT (18 slides)
Global TV and Online Video Advertising Forecasts: 5th edition
Global TV advertising: Emerging markets key in the push to a US$200 billion sector
Fig. 1: Net total TV advertising expenditure by region, 2012 vs. 2011
Fig. 2: Global, net total TV advertising expenditure, 2011-2017
Fig. 3: Selected five-year TV viewing data, 2007-2011
Fig. 4: Global, net total TV advertising expenditure per TV household
Fig. 5: Global, TV advertising expenditure split 2005 vs. 2017
Fig. 6: Global, net multichannel TV advertising expenditure
OTT video in 2017: The US$37 bil. land grab
Fig. 1: Global, OTT-video revenues, 2011-2017
Fig. 2: OTT-video revenues, key facts
Fig. 3: OTT-video revenues by region, 2012 and 2017
Fig. 4: Pay-TV and OTT revenues, 2012-2017
Fig. 5: Global, leading OTT revenue streams by country and region, 2012 and 2017
Fig. 6: OTT-video revenue shares by market, 2012 and 2017
Fig. 7: Global, top five markets by OTT business model, 2017
Fig. 8: OTT-video advertising, revenue from videos delivered to tablets and smart-TV devices, 2012-2017
Fig. 9: Global, theoretical contribution of OTT to operator core subscription revenues, 2011-2016
Fig. 10: OTT-video advertising, aggressive and conservative forecast scenarios
Fig. 11: OTT-video subscriptions, aggressive and conservative forecast scenarios
Fig. 12: OTT-video transactions, aggressive and conservative forecast scenarios
Next-generation TV advertising: Change is certain but not imminent, as traditional TV advertising beds in
Fig. 1: Broadcasters' and content providers' place in TV-advertising landscape, SWOT analysis
Fig. 2: Global, on-demand TV-revenue forecasts by platform, 2011-2016
Fig. 3: Operators' place in TV-advertising landscape, SWOT analysis
Fig. 4: Global, installed base of connected and unconnected TVs, 2012-2016
Fig. 5: Connected TVs in TV-advertising landscape, SWOT analysis
Global TV advertising forecasts, 2005-2017 – Excel file
Global, OTT video advertising forecasts, 2011-2017 – Excel file

Abstract

After the global drop experienced in 2009, net TV advertising revenues maintained their return to growth in 2011, with a 3.9% expansion year-on-year taking the global value to US$153.6 billion. Informa’s forecast for 2012 is for a 4.1% global increase, a relatively modest gain, particularly given that 2012 is one of the much-anticipated “quadrennial” years which feature a US Presidential election and a Summer Olympics (with the London Olympics also in an ad-friendly time zone for many of the world’s top markets).

On top of this, there were other positive indicators for 2012, including the EURO 2012 soccer tournament and the prospect of Japan – the world’s second-biggest advertising market – bouncing back from a natural disaster-affected 2011.

Against this backdrop, a 4.1% global increase is significantly lower than would be anticipated in “normal” circumstances. A major reason for this, of course, is the still-patchy recovery from the world-wide economic difficulties.

More positive news is coming from the increasingly important online video sector, which is forecast to grow by 26% over the 2011 to 2017 period. However, from an OTT advertising perspective, two of the most crucial things that service providers must get right over the next five years are monetizing content on devices beyond the PC, and monetizing live content. Not doing so will have very serious revenue implications.

Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of all orders. Fulfillment may take 2-3 days after receipt of form.

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