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Consumer Foodservice in Hungary

Publisher Euromonitor International
Published Mar 24, 2026
Length 92 Pages
SKU # EP21075176

Description

In 2025, consumer foodservice in Hungary is navigating a resilient yet challenging landscape, Following a difficult, inflationary period, the sector is experiencing a structural shift towards efficiency, with a rise in limited-service restaurants and a decline in overall outlet numbers. Small neighbourhood bars and traditional full-service restaurants continue to be under pressure from high costs. At the same time, chains continue to expand, with new chains such as Five Guys and Wendy's actively...

Euromonitor International's Consumer Foodservice in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

92 Pages
Consumer Foodservice in Hungary
Euromonitor International
March 2026
List Of Contents And Tables
CONSUMER FOODSERVICE IN HUNGARY
EXECUTIVE SUMMARY
Continuing resilience in challenging environment
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Value sales increase, though profit margins remain under pressure
Delivery online ordering now crucial revenue stream
Experience and loyalty programmes increasingly important
WHAT’S NEXT?
Outlook uncertain
Space for innovation, though traditional still dominates
Increasing focus on sustainability
COMPETITIVE LANDSCAPE
McDonald’s continues to lead
Local chain Simon’s Burger gains value share
Continuing dynamism
CHANNELS
Chains make gains
Different pricing structure for home delivery, especially from full-service restaurants
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2025
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2020-2025
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2020-2025
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2025
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2020-2025
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2020-2025
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2025
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2022-2025
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2025
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2025-2030
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Global chains dominate
INDUSTRY PERFORMANCE
Sluggish economy supports limited-service restaurants
Burger limited-service restaurants perform strongly
Takeaway and online ordering and delivery continue to register growth
WHAT’S NEXT?
Continuing healthy value growth over forecast period
Stronger emphasis on eat-in
Increasing emphasis on quality
COMPETITIVE LANDSCAPE
McDonald’s holds on to strong lead
Local chain Simon’s Burger gains most value share
Chains account for significantly higher value share
CATEGORY DATA
Table 14 Limited-Service Restaurants by Category: Units/Outlets 2020-2025
Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025
Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025
Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2025
Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2022-2025
Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2025-2030
Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2025-2030
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2025-2030
Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2025-2030
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
CAFÉS/BARS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increasing polarisation
INDUSTRY PERFORMANCE
Local neighbourhood bars under pressure
Juice/smoothie bars gains most value share
Eat-in still dominant, though home delivery growing revenue stream
WHAT’S NEXT?
Increasing polarisation over forecast period
On-site consumption continues to dominate
Innovation, along with tradition, key to success
COMPETITIVE LANDSCAPE
Starbucks leads in fragmented landscape
Tchibo gains most value share
Independent operators dominate
CATEGORY DATA
Table 28 Cafés/Bars by Category: Units/Outlets 2020-2025
Table 29 Sales in Cafés/Bars by Category: Number of Transactions 2020-2025
Table 30 Sales in Cafés/Bars by Category: Foodservice Value 2020-2025
Table 31 Cafés/Bars by Category: % Units/Outlets Growth 2020-2025
Table 32 Sales in Cafés/Bars by Category: % Transaction Growth 2020-2025
Table 33 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2020-2025
Table 34 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2021-2025
Table 35 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2022-2025
Table 36 Forecast Cafés/Bars by Category: Units/Outlets 2025-2030
Table 37 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2025-2030
Table 38 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2025-2030
Table 39 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2025-2030
Table 40 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2025-2030
Table 41 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
FULL-SERVICE RESTAURANTS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Mixed performance in 2025
INDUSTRY PERFORMANCE
Polarising effect, with community restaurants in decline
Asian restaurants register highest value growth
Home delivery continues to grow, but with challenges
WHAT’S NEXT?
Positive outlook over forecast period
Slowing growth in online delivery
Continuing experimentation over forecast period.
COMPETITIVE LANDSCAPE
High Rock Café leads in fragmented landscape
Planet Sushi gains most value share
Independent operators continue to dominate
CATEGORY DATA
Table 42 Full-Service Restaurants by Category: Units/Outlets 2020-2025
Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025
Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025
Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2025
Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2022-2025
Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2025-2030
Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2025-2030
Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2025-2030
Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2025-2030
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
SELF-SERVICE CAFETERIAS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordable, healthy food supports sales
INDUSTRY PERFORMANCE
Positive value growth, though facing increasing competition from limited-service restaurants
Office workers and shoppers key consumer base
Limited demand for online delivery
WHAT’S NEXT?
Moderate constant value growth over forecast period
Hone delivery gains some ground
Increasing focus on sustainability
COMPETITIVE LANDSCAPE
IKEA holds on to top spot
Fresh Corner gains most value share
Independent operators dominate, though chained outlets more profitable
CATEGORY DATA
Table 56 Self-Service Cafeterias: Units/Outlets 2020-2025
Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2020-2025
Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2020-2025
Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2020-2025
Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2020-2025
Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2020-2025
Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2025
Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2022-2025
Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2025-2030
Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2025-2030
Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2025-2030
Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2025-2030
Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2025-2030
Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2025-2030
DISCLAIMER
STREET STALLS/KIOSKS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Landscape becoming more consolidated
INDUSTRY PERFORMANCE
Healthy value growth in 2025
Chains making gains
Value sales supported by on-the-go consumption
WHAT’S NEXT?
Muted constant value growth over forecast period
Growth in eat-in options
Space both for chained and independent outlets to grow, with differing focuses
COMPETITIVE LANDSCAPE
Fornetti holds on to commanding lead
Pek-Snack most dynamic brand in 2025
Independent outlets account for most value share
CATEGORY DATA
Table 70 Street Stalls/Kiosks: Units/Outlets 2020-2025
Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2020-2025
Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2020-2025
Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2020-2025
Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2020-2025
Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2020-2025
Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2025
Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2022-2025
Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2025-2030
Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2025-2030
Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2025-2030
Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2025-2030
Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2025-2030
Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2025-2030
DISCLAIMER
CONSUMER FOODSERVICE BY LOCATION IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Retail locations benefit from delivery platforms and food courts
INDUSTRY PERFORMANCE
Retail best performing location for non-standalone
Positive increase in value sales for standalone
Delivery online ordering continues to gain value share
WHAT’S NEXT?
Retail registers highest value growth, though potential also for standalone
Players need to be adaptable
Changing demographics influence choice of location
COMPETITIVE LANDSCAPE
Large international chains favour retail
CATEGORY DATA
Table 84 Consumer Foodservice by Location: Units/Outlets 2020-2025
Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025
Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025
Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025
Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025
Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025
Table 90 Consumer Foodservice Through Standalone: Units/Outlets 2020-2025
Table 91 Sales in Consumer Foodservice Through Standalone: Number of Transactions 2020-2025
Table 92 Sales in Consumer Foodservice Through Standalone: Foodservice Value 2020-2025
Table 93 Consumer Foodservice Through Standalone: % Units/Outlets Growth 2020-2025
Table 94 Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2020-2025
Table 95 Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2020-2025
Table 96 Consumer Foodservice Through Leisure: Units/Outlets 2020-2025
Table 97 Sales in Consumer Foodservice Through Leisure: Number of Transactions 2020-2025
Table 98 Sales in Consumer Foodservice Through Leisure: Foodservice Value 2020-2025
Table 99 Consumer Foodservice Through Leisure: % Units/Outlets Growth 2020-2025
Table 100 Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2020-2025
Table 101 Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2020-2025
Table 102 Consumer Foodservice Through Retail: Units/Outlets 2020-2025
Table 103 Sales in Consumer Foodservice Through Retail: Number of Transactions 2020-2025
Table 104 Sales in Consumer Foodservice Through Retail: Foodservice Value 2020-2025
Table 105 Consumer Foodservice Through Retail: % Units/Outlets Growth 2020-2025
Table 106 Sales in Consumer Foodservice Through Retail: % Transaction Growth 2020-2025
Table 107 Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2020-2025
Table 108 Consumer Foodservice Through Lodging: Units/Outlets 2020-2025
Table 109 Sales in Consumer Foodservice Through Lodging: Number of Transactions 2020-2025
Table 110 Sales in Consumer Foodservice Through Lodging: Foodservice Value 2020-2025
Table 111 Consumer Foodservice Through Lodging: % Units/Outlets Growth 2020-2025
Table 112 Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2020-2025
Table 113 Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2020-2025
Table 114 Consumer Foodservice Through Travel: Units/Outlets 2020-2025
Table 115 Sales in Consumer Foodservice Through Travel: Number of Transactions 2020-2025
Table 116 Sales in Consumer Foodservice Through Travel: Foodservice Value 2020-2025
Table 117 Consumer Foodservice Through Travel: % Units/Outlets Growth 2020-2025
Table 118 Sales in Consumer Foodservice Through Travel: % Transaction Growth 2020-2025
Table 119 Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2020-2025
Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2025-2030
Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2025-2030
Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2025-2030
Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2025-2030
Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2025-2030
Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2025-2030
Table 126 Forecast Consumer Foodservice Through Standalone: Units/Outlets 2025-2030
Table 127 Forecast Sales in Consumer Foodservice Through Standalone: Number of Transactions 2025-2030
Table 128 Forecast Sales in Consumer Foodservice Through Standalone: Foodservice Value 2025-2030
Table 129 Forecast Consumer Foodservice Through Standalone: % Units/Outlets Growth 2025-2030
Table 130 Forecast Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2025-2030
Table 131 Forecast Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2025-2030
Table 132 Forecast Consumer Foodservice Through Leisure: Units/Outlets 2025-2030
Table 133 Forecast Sales in Consumer Foodservice Through Leisure: Number of Transactions 2025-2030
Table 134 Forecast Sales in Consumer Foodservice Through Leisure: Foodservice Value 2025-2030
Table 135 Forecast Consumer Foodservice Through Leisure: % Units/Outlets Growth 2025-2030
Table 136 Forecast Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2025-2030
Table 137 Forecast Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2025-2030
Table 138 Forecast Consumer Foodservice Through Retail: Units/Outlets 2025-2030
Table 139 Forecast Sales in Consumer Foodservice Through Retail: Number of Transactions 2025-2030
Table 140 Forecast Sales in Consumer Foodservice Through Retail: Foodservice Value 2025-2030
Table 141 Forecast Consumer Foodservice Through Retail: % Units/Outlets Growth 2025-2030
Table 142 Forecast Sales in Consumer Foodservice Through Retail: % Transaction Growth 2025-2030
Table 143 Forecast Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2025-2030
Table 144 Forecast Consumer Foodservice Through Lodging: Units/Outlets 2025-2030
Table 145 Forecast Sales in Consumer Foodservice Through Lodging: Number of Transactions 2025-2030
Table 146 Forecast Sales in Consumer Foodservice Through Lodging: Foodservice Value 2025-2030
Table 147 Forecast Consumer Foodservice Through Lodging: % Units/Outlets Growth 2025-2030
Table 148 Forecast Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2025-2030
Table 149 Forecast Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2025-2030
Table 150 Forecast Consumer Foodservice Through Travel: Units/Outlets 2025-2030
Table 151 Forecast Sales in Consumer Foodservice Through Travel: Number of Transactions 2025-2030
Table 152 Forecast Sales in Consumer Foodservice Through Travel: Foodservice Value 2025-2030
Table 153 Forecast Consumer Foodservice Through Travel: % Units/Outlets Growth 2025-2030
Table 154 Forecast Sales in Consumer Foodservice Through Travel: % Transaction Growth 2025-2030
Table 155 Forecast Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2025-2030
DISCLAIMER

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